PepsiCo vs Samsung: Founders, CEOs and History
PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta. Samsung was founded in 1969 by Lee Byung-chul and is led by Jun Young-hyun and Roh Tae-moon.
Company facts
Founders
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
Samsung
Lee Byung-chul
Lee Byung-chul founded Samsung Sanghoe in Daegu in 1938, trading dried fish, produce and noodles.
CEOs and their tenures
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Samsung
- Jong-Hee Han2022–2025
Vice Chairman and CEO
A longtime TV business leader who helped keep Samsung the top global TV brand. He died suddenly in March 2025 while in office.
Source - Jay Y. Lee2022–present
Executive Chairman
Grandson of the founder and son of Lee Kun-hee. He was convicted in the 2017 bribery case and pardoned in 2022, and became Executive Chairman in October 2022. In 2025 the Supreme Court upheld his acquittal in the separate merger and accounting fraud case.
Source - Jun Young-hyun2024–present
Vice Chairman, Co-Chief Executive Officer, Head of Device Solutions
He implemented a complete overhaul of the semiconductor division's engineering processes, issuing a rare public apology in 2024 for the company's technological delays.
Source - Roh Tae-moon (TM Roh)2025–present
Co-Chief Executive Officer, Head of Device eXperience
As head of the MX (Mobile eXperience) division, he heavily integrated AI features (Galaxy AI) into the S-series flagship phones to combat Apple's dominance in the premium tier.
Source
Timeline: PepsiCo and Samsung side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1938Samsung
Samsung Group begins
Lee Byung-chul founded Samsung as a trading company before later generations expanded the group into electronics and industry.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1969Samsung
Samsung Electronics established
Samsung Electronics Industry Co. Ltd. was established as the group entered electronics manufacturing.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1977Samsung
Korea Semiconductor acquired
Samsung acquired Korea Semiconductor, a key step toward memory and component manufacturing leadership.
1993Samsung
New Management initiative
Lee Kun-hee launched the New Management push to raise quality, design, and global competitiveness.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2017Samsung
Harman acquisition closes
Samsung completed the Harman acquisition, expanding into connected car systems and premium audio.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2022Samsung
Jong-Hee Han becomes CEO
Jong-Hee Han became CEO of Samsung Electronics Co. in 2022. A longtime TV business leader who helped keep Samsung the top global TV brand.
2024Samsung
Jun Young-hyun becomes CEO
Jun Young-hyun became CEO of Samsung Electronics Co. in 2024. Head of the semiconductor (Device Solutions) division and memory business; sole CEO for part of 2025 after Han Jong-hee's death, then co-CEO with TM Roh from November 2025.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2025Samsung
TM Roh joins Young Hyun Jun as co-CEO
Samsung named TM Roh Head of Device eXperience and CEO, joining Young Hyun Jun as co-CEO.
2025Samsung
Annual revenue reaches ~$237B (KRW 333.6T)
Samsung Electronics reported ~$237 billion (KRW 333.6 trillion) in 2025 annual revenue and ~$31 billion (KRW 43.6 trillion) in operating profit.
2025Samsung
Roh Tae-moon (TM Roh) becomes CEO
Roh Tae-moon (TM Roh) became CEO of Samsung Electronics Co. in 2025. Longtime head of the mobile business.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Samsung
- FlaktGroup2025$1.7B
- Xealth2025Undisclosed
- Harman International2017$8B
- SmartThings2014$200M
Questions about PepsiCo vs Samsung
Who is the CEO of PepsiCo, Inc. and Samsung Electronics Co., Ltd.?
PepsiCo, Inc. is led by Ramon Laguarta and Samsung Electronics Co., Ltd. is led by Jun Young-hyun and Roh Tae-moon. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was PepsiCo, Inc. founded vs Samsung Electronics Co., Ltd.?
PepsiCo, Inc. was founded in 1965 — 4 years before Samsung Electronics Co., Ltd., which was founded in 1969. PepsiCo, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Samsung Electronics Co., Ltd..
How many employees does PepsiCo, Inc. have compared to Samsung Electronics Co., Ltd.?
PepsiCo, Inc. employs approximately 306,000 people, while Samsung Electronics Co., Ltd. employs approximately 259,149. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Samsung Electronics Co., Ltd.'s 259,149. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are PepsiCo, Inc. and Samsung Electronics Co., Ltd. headquartered?
PepsiCo, Inc. is headquartered in United States and Samsung Electronics Co., Ltd. is headquartered in South Korea. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded PepsiCo, Inc. and Samsung Electronics Co., Ltd.?
PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay. Samsung Electronics Co., Ltd. was founded by Lee Byung-chul.
Which company has a longer operating history — PepsiCo, Inc. or Samsung Electronics Co., Ltd.?
PepsiCo, Inc. has been operating for approximately 61 years, making it the more established of the two companies. Samsung Electronics Co., Ltd. has been in operation for around 57 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the PepsiCo vs Samsung overview