Jong-Hee Han
Vice Chairman and CEO
2022 – Present
4 years (current)
Key Decisions & Impact
Taking complete, aggressive control as the experienced, strategic consumer electronics veteran, Jong-Hee Han orchestrated an urgent strategic pivot to unify Samsung's wildly fragmented consumer divisions into the 'Device eXperience' (DX) division. He drove the brilliant expansion of the connected ecosystem via SmartThings, heavily prioritizing lucrative cross-device synergies over isolated hardware sales. Most when global inflation threatened consumer appliance demand, he masterminded a complex, strategic multi-year premiumization defense, focusing on executing aggressive sales of ultra-high-margin Bespoke refrigerators and Neo QLED televisions.
Legacy
Han's defining mandate is literally defending the hardware conglomerate against encroaching software ecosystems from Apple and Google. By executing an aggressive focus on connected-home integration and leveraging Samsung's global dominance in physical appliance manufacturing, he defended corporate relevance and profitability. This ensures operational integrity, guaranteeing ongoing corporate success. This ensures future stability. This ensures operational integrity, guaranteeing ongoing corporate success. This ensures future stability. This ensures operational integrity. Yes. Yes.