L'Oreal vs Xiaomi: Founders, CEOs and History
L'Oreal was founded in 1909 by Eugène Schueller and is led by Nicolas Hieronimus. Xiaomi was founded in 2010 by Lei Jun, Lin Bin and is led by Lei Jun.
Company facts
Founders
L'Oreal
Eugène Schueller
L'Oréal possesses a scientific, chemical founding story, rooted not in the glamorous salons of Paris, but in the rigorous, heavily experimental laboratories of an effective young chemist desperately trying to solve a specific cosmetic problem.
Xiaomi
Lei Jun
Lei Jun founded Xiaomi in 2010 and is its chairman and CEO. He set the company's early strategy of selling well-specified phones online at low prices, built the MIUI user community, and later led Xiaomi's 2018 Hong Kong listing.
Lin Bin
Lin Bin co-founded Xiaomi in 2010 and served as its president, overseeing early phone development and supply-chain relationships. He handed the president role to others in 2019 and continued as vice chairman of the board.
CEOs and their tenures
L'Oreal
- Jean-Paul Agon2006–2021
Chairman of the Board (former CEO)
Jean-Paul Agon led L'Oréal as CEO for 15 years, overseeing the company's transformation from a European beauty leader into the world's dominant global beauty company.
Source - Nicolas Hieronimus2021–present
Chief Executive Officer
Nicolas Hieronimus joined L'Oréal in 1987 and spent 30 years in brand management and divisional leadership before being named CEO in May 2021, succeeding Jean-Paul Agon.
Source
Xiaomi
- Lei Jun2010–present
Founder, Chairman and CEO
Sets Xiaomi's product and ecosystem strategy and leads the EV business.
Source - Lin Bin2010–present
Co-founder and Vice Chairman
Co-founded Xiaomi with Lei Jun and served as president during its early growth before moving to the vice chairman role.
Source - Lu Weibing2022–present
President
Runs day-to-day operations of the group, having earlier led the Redmi brand and international business.
Source
Timeline: L'Oreal and Xiaomi side by side
1909L'Oreal
Company Founded
Eugène Schueller registers the Société Française de Teintures Inoffensives pour Cheveux in Paris with 800 francs in capital, beginning commercial sale of his Oréale hair dye formula to Parisian hairdressers.
1912L'Oreal
First International Expansion
L'Oréal hair dyes reach distribution in the Netherlands, Austria, and Italy, establishing the international distribution ambition that would eventually span 150 countries.
1929L'Oreal
Imédia First Consumer Hair Dye
L'Oréal introduces Imédia, the world's first hair dye product formulated for home application by consumers, marking the company's pivot from purely professional B2B to consumer-facing distribution.
1963L'Oreal
Euronext Paris IPO
L'Oréal lists on the Paris Stock Exchange, providing capital for accelerated international expansion and establishing the public shareholder structure that persists today alongside the Bettencourt family's controlling stake.
1971L'Oreal
'Because You're Worth It' Campaign Launched
Copywriter Ilon Specht creates the 'Because You're Worth It' tagline for L'Oréal Paris one of the most enduring advertising phrases in consumer goods history, reframing beauty products as expressions of female self-worth rather than instruments of male approva…
1991L'Oreal
Acquisition of La Roche-Posay
L'Oréal acquires La Roche-Posay, the French dermo-cosmetic brand founded in 1975, establishing its first significant presence in the pharmacy channel and laying groundwork for what would become the Dermatological Beauty division.
1996L'Oreal
Maybelline Acquisition
L'Oréal acquires Maybelline New York from Wasserstein Perella for approximately $758 million, instantly becoming the global leader in mass-market color cosmetics and significantly expanding its North American market position.
2000L'Oreal
Matrix and Kiehl's Acquisitions
L'Oréal acquires professional hair care brand Matrix and American apothecary brand Kiehl's Since 1851, broadening both the professional channel and the prestige specialty retail presence in the U.S. Market.
2010Xiaomi
Xiaomi Founded
Lei Jun and seven co-founders establish Xiaomi in Beijing and release the MIUI Android software.
2011Xiaomi
Mi 1 Launches
Xiaomi launches its first smartphone, sold online.
2014Xiaomi
India Entry and $45B Valuation
Xiaomi enters India and raises funding at a reported $45B valuation.
2017L'Oreal
CeraVe Acquisition $1.3 Billion
L'Oréal acquires CeraVe, AcneFree, and Ambi from Valeant Pharmaceuticals for $1.3 billion.
2018L'Oreal
ModiFace Acquisition Beauty Tech
L'Oréal acquires ModiFace, a Toronto-based augmented reality and artificial intelligence beauty technology company, establishing a proprietary virtual try-on and skin diagnostic platform deployed across brand apps, retail partner websites, and social media pla…
2018Xiaomi
Hong Kong IPO
Xiaomi lists on the Hong Kong Stock Exchange under stock code 1810 with a weighted voting rights structure.
2021L'Oreal
Nicolas Hieronimus Becomes CEO
Nicolas Hieronimus, a 30-year L'Oréal veteran who led the Luxe division's transformation, succeeds Jean-Paul Agon as Chief Executive Officer, bringing strategic continuity while accelerating digital commerce and sustainability investment.
2021Xiaomi
EV Entry Announced
Xiaomi announces it will build electric vehicles and sets up a dedicated EV subsidiary.
2021Xiaomi
Acquired DeepMotion
Xiaomi acquired DeepMotion for $77 million. Autonomous-driving technology company acquired to support Xiaomi's EV program.
2023L'Oreal
Aesop Acquisition $2.5 Billion
L'Oréal completes the acquisition of Aesop, the Australian premium natural beauty brand, from Natura &Co for $2.525 billion the company's largest acquisition in over a decade and a strategic entry into the premium wellness and natural beauty segment.
2024Xiaomi
SU7 Launch
Xiaomi launches the SU7 electric sedan in March 2024 and begins deliveries.
2025L'Oreal
FY2025 Sales Reach 44.052 Billion
LOral reported 44.052 billion in FY2025 sales, 4.0% like-for-like growth, 8.892 billion in operating profit, 6.127 billion in net profit after non-controlling interests, and more than 95,000 employees.
2025Xiaomi
Record Year and YU7 Launch
Xiaomi launches the YU7 SUV, delivers 411,082 vehicles, and reports FY2025 revenue of ~$63.6B (RMB457.3B).
2026L'Oreal
Kering Beauté Acquisition Completed
L'Oréal closed the ~$4.52 billion (€4 billion) purchase of Kering Beauté, including Creed, with 50-year licences for Bottega Veneta, Balenciaga and, from July 2027, Gucci.
2026L'Oreal
Record First-Half Margin
H1 2026 sales reached ~$26.9 billion (€23.77 billion), up 6.8% like-for-like, with a record 21.3% operating margin.
2026Xiaomi
Memory Costs Hit Profit
Q1 revenue falls 10.9% to ~$13.8B (RMB99.1B) and Q2 revenue falls 6.1% to ~$15.1B (RMB108.9B) as memory-chip costs squeeze margins.
Acquisitions
L'Oreal
- Kering Beauté (including Creed)2026$4B
- Aesop2023$2.5B
- CeraVe, AcneFree, and Ambi (from Valeant Pharmaceuticals)2017$1.3B
- IT Cosmetics2016$1.2B
- Maybelline New York1996$758M
Questions about L'Oreal vs Xiaomi
Who is the CEO of L'Oréal SA and Xiaomi Corp.?
L'Oréal SA is led by Nicolas Hieronimus and Xiaomi Corp. is led by Lei Jun. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was L'Oréal SA founded vs Xiaomi Corp.?
L'Oréal SA was founded in 1909 — 101 years before Xiaomi Corp., which was founded in 2010. L'Oréal SA's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Xiaomi Corp..
How many employees does L'Oréal SA have compared to Xiaomi Corp.?
L'Oréal SA employs approximately 95,000 people, while Xiaomi Corp. employs approximately 56,531. L'Oréal SA has the larger workforce at 95,000 employees, compared to Xiaomi Corp.'s 56,531. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are L'Oréal SA and Xiaomi Corp. headquartered?
L'Oréal SA is headquartered in France and Xiaomi Corp. is headquartered in China. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded L'Oréal SA and Xiaomi Corp.?
L'Oréal SA was founded by Eugène Schueller. Xiaomi Corp. was founded by Lei Jun, Lin Bin.
Which company has a longer operating history — L'Oréal SA or Xiaomi Corp.?
L'Oréal SA has been operating for approximately 117 years, making it the more established of the two companies. Xiaomi Corp. has been in operation for around 16 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the L'Oreal vs Xiaomi overview