Kia vs PepsiCo: Founders, CEOs and History
Kia was founded in 1944 by Kim Chul-ho and is led by Ho Sung Song. PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta.
Company facts
Founders
Kia
Kim Chul-ho
Kia possesses a gritty, foundational founding story, rooted in the desperate industrial infancy of Korea, long before it became an automotive leader, starting entirely with the pragmatic, meticulous manufacturing of bicycle parts.
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
CEOs and their tenures
Kia
- Euisun Chung2005–present
Executive Chair, Hyundai Motor Group; Kia Board Member
Credited with starting the design-led turnaround that changed how buyers saw Kia.
Source - Han-woo Park2014–2020
Former President and CEO
Serving as CEO from 2014 to 2020, he successfully navigated severe geopolitical tensions (like the THAAD missile crisis in China that crushed sales) while heavily upgrading Kia's global brand perception.
Source - Ho Sung Song2020–present
President and Chief Executive Officer
Revenue grew from about $41.9 billion (KRW 59 trillion) in 2020 to ~$81 billion (KRW 114.1 trillion) in 2025, and the operating margin peaked at 11.8% in 2024 before tariffs cut it to 8.0% in 2025.
Source
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Timeline: Kia and PepsiCo side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1944Kia
Founding of Kyungsung Precision Industry
Kim Chul-ho establishes a modest workshop in Seoul dedicated to the manufacturing of steel tubes and bicycle parts, laying the humble groundwork for what would eventually become a global automotive leader and a vital contributor to South Korea's post-war indus…
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1974Kia
Launch of the Brisa, Kia's First Passenger Car
Kia launched the Brisa, its first passenger car, built at the Sohari plant that opened in 1973. Kia had built motorcycles and light trucks before this, and the Brisa made it a carmaker.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1986Kia
Launch of the Pride and Global Export Expansion
Through a partnership with Ford and Mazda, Kia returned to passenger cars with the Pride. Abroad it was sold as the Ford Festiva, and it gave Kia its first large export volumes.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998Kia
Hyundai Motor Acquires Kia
After Kia collapsed in the 1997 Asian financial crisis and went into court receivership, Hyundai Motor won the 1998 auction for it, beating Ford among other bidders. Kia stayed a separate brand within the new Hyundai Motor Group.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2006Kia
Recruitment of Peter Schreyer
The enterprise makes the radical decision to hire former Audi design chief Peter Schreyer as its head of design, initiating a profound aesthetic revolution that introduces the well-known tiger-nose grille and elevates the brand from a budget alternative to a p…
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2011Kia
Launch of the Optima and the Design Renaissance
The Schreyer-designed Optima (K5) sedan brought Kia's new design language to a wide audience and helped it charge more and reach new buyers.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2020Kia
Announcement of the 'Plan S' Strategy
Kia announced Plan S, its mid- to long-term strategy to move from a combustion-focused carmaker toward EVs, purpose-built vehicles and mobility services. In January 2021 it renamed itself Kia Corporation.
2021Kia
Launch of the EV6 and the E-GMP Platform
The company introduces the award-winning EV6, the first dedicated electric vehicle built on the modular E-GMP platform, showcasing ultra-fast 800-volt charging capabilities and groundbreaking design, instantly establishing the enterprise as a serious technolog…
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2023Kia
EV9 Launch
Kia launched the EV9, a three-row electric SUV on the E-GMP platform, which went on to win the 2024 World Car of the Year award.
2025Kia
FY2025 Revenue Reaches KRW 114.141 Trillion
Kia sold a record 3,135,873 vehicles and reported FY2025 revenue of ~$81 billion (KRW 114.1 trillion) (+6.2%). Operating profit fell 28.3% to ~$6.45 billion (KRW 9.08 trillion) as US tariffs cost more than $2.13 billion (KRW 3 trillion).
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2026Kia
2030 Targets Set at CEO Investor Day
At its April 2026 CEO Investor Day, Kia set 2030 targets of ~$121 billion (KRW 170 trillion) in revenue, a 10% operating margin and 4.13 million sales. Q2 2026 revenue was a record ~$23.5 billion (KRW 33.04 trillion).
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
Kia
- Takeover by Hyundai Motor (Kia acquired)1998Undisclosed
- Asia Motors1976Undisclosed
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Questions about Kia vs PepsiCo
Who is the CEO of Kia Corporation and PepsiCo, Inc.?
Kia Corporation is led by Ho Sung Song and PepsiCo, Inc. is led by Ramon Laguarta. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Kia Corporation founded vs PepsiCo, Inc.?
Kia Corporation was founded in 1944 — 21 years before PepsiCo, Inc., which was founded in 1965. Kia Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger PepsiCo, Inc..
How many employees does Kia Corporation have compared to PepsiCo, Inc.?
Kia Corporation employs approximately 53,200 people, while PepsiCo, Inc. employs approximately 306,000. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Kia Corporation's 53,200. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Kia Corporation and PepsiCo, Inc. headquartered?
Kia Corporation is headquartered in South Korea and PepsiCo, Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Kia Corporation and PepsiCo, Inc.?
Kia Corporation was founded by Kim Chul-ho. PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay.
Which company has a longer operating history — Kia Corporation or PepsiCo, Inc.?
Kia Corporation has been operating for approximately 82 years, making it the more established of the two companies. PepsiCo, Inc. has been in operation for around 61 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Kia vs PepsiCo overview