Google vs Procter & Gamble: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Google and Procter & Gamble side by side

1. 1837Procter & Gamble

   Company Founded in Cincinnati

   William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.

2. 1862Procter & Gamble

   Civil War Army Contracts Fuel Expansion

   P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.

3. 1882Procter & Gamble

   Ivory Soap Launches Nationally

   Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.

4. 1890Procter & Gamble

   Company Incorporates and Expands Nationally

   Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…

5. 1911Procter & Gamble

   Crisco Shortening Introduced

   P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.

6. 1931Procter & Gamble

   Brand Management System Invented

   P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.

7. 1946Procter & Gamble

   Tide Detergent Launches

   P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…

8. 1961Procter & Gamble

   Pampers Diapers Introduced

   P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.

9. 1998Google

   Google Founded

   Larry Page and Sergey Brin founded Google after developing PageRank at Stanford University. The search engine ranked web pages by link authority, which made results feel more relevant than portal-era competitors.

10. 2000Google

    AdWords Launch

    Google launched AdWords in 2000 and connected advertising to search intent. Businesses could pay to appear near relevant queries, eventually through auction-based performance advertising.

11. 2004Google

    Google IPO

    Google went public in 2004 using an auction process and priced 19,605,052 shares at $85, raising about $1.67B. The IPO gave the company capital for hiring, data centers, acquisitions, and global expansion.

12. 2005Google

    Android Acquisition

    Google acquired Android in 2005 to secure a role in mobile operating systems before smartphones became the main internet device. Android later gave Google global reach through manufacturers such as Samsung and many others.

13. 2005Procter & Gamble

    Gillette Acquired for 57 Billion Dollars

    P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.

14. 2006Google

    YouTube Acquisition

    Google closed the YouTube acquisition in 2006 for stock valued at $1.65B. The deal gave Google a user-generated video platform, creator ecosystem, and advertising surface outside text search before online video had a mature business model.

15. 2008Google

    DoubleClick Acquisition

    Google acquired DoubleClick for $3.1B to expand its advertising infrastructure beyond search. The deal strengthened display advertising, ad serving, and publisher relationships. It helped Google build a broader ad-tech stack.

16. 2014Google

    DeepMind Acquisition

    Google acquired DeepMind in 2014 to deepen its artificial intelligence research bench. DeepMind later became known for AlphaGo and other breakthroughs in reinforcement learning and scientific AI.

17. 2014Procter & Gamble

    Portfolio Transformation Announced

    CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.

18. 2015Google

    Alphabet Restructuring

    Google restructured into Alphabet Inc. In 2015, separating core Google from Other Bets. The move gave investors clearer visibility into Search, YouTube, Android, and Cloud economics while preserving room for Waymo, Verily, Calico, and X.

19. 2019Google

    Sundar Pichai Becomes Alphabet CEO

    Sundar Pichai became CEO of Alphabet in 2019 after Larry Page and Sergey Brin stepped back from daily operations. Pichai inherited a company facing cloud competition, antitrust scrutiny, privacy pressure, and rising AI expectations.

20. 2019Procter & Gamble

    Portfolio Simplification Completed

    P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.

21. 2023Google

    Google DeepMind Integration

    Alphabet combined major AI research efforts under Google DeepMind to accelerate frontier model development. The move followed competitive pressure from OpenAI and Microsoft.

22. 2024Procter & Gamble

    Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars

    P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.

23. 2025Google

    FY2025 Revenue Tops $402B

    Alphabet reported FY2025 revenue of $402.836B and net income of $132.170B. The milestone showed that Search ads, YouTube, Cloud, and subscriptions kept scaling despite regulatory and AI disruption concerns.

Acquisitions

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