Google vs Nubank: Founders, CEOs and History
Google was founded in 1998 by Larry Page, Sergey Brin and is led by Sundar Pichai. Nubank was founded in 2013 by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible and is led by David Vélez.
Company facts
Founders
Larry Page
Google possesses arguably the most famous, influential founding story in the history of Silicon Valley, rooted in the academic environment of Stanford University and a foundational obsession with organizing all of human knowledge.
Sergey Brin
Sergey Brin co-founded Google and played a central role in the early engineering, product, and cultural development of the company. He helped build the search technology, recruit technical talent, and preserve a culture that valued bold experiments.
Nubank
David Vélez Osorno
David Vélez was born in Medellín, Colombia, studied engineering and earned an MBA at Stanford, and worked at Morgan Stanley, Goldman Sachs, General Atlantic and Sequoia Capital before founding Nubank in 2013.
Cristina Helena Zingaretti Junqueira
Cristina Junqueira co-founded Nubank in 2013 and helped design its early credit card and customer-service model. After the 2021 IPO she became one of Brazil's few self-made female billionaires.
Edward Wible
Edward Wible co-founded Nubank in 2013 and served as its first CTO, choosing a cloud-based stack built largely in the Clojure language and the Datomic database. That architecture let Nubank add products and markets without a legacy core banking system.
CEOs and their tenures
- Larry Page1998–2019
Co-founder and Former CEO
Larry Page is one of the most consequential technologists of the modern era. His initial algorithmic breakthrough organized the chaotic early internet, creating the essential infrastructure for the modern digital economy.
Source - Eric Schmidt2001–2011
Former CEO and Executive Chairman
Schmidt was the indispensable bridge between a chaotic academic research project and a globally dominant, publicly traded corporation.
Source - Sundar Pichai2015–present
CEO of Alphabet and Google
Pichai provides crucial corporate stability and pragmatic product leadership, transitioning Google from its chaotic early years into a profitable, mature corporate giant.
Source
Nubank
- David Vélez Osorno2013–present
Founder, Chairman, and CEO
Vélez founded Nubank in 2013, raised capital from Sequoia and Kaszek, took the company public on the NYSE in December 2021 and led it to its first annual profit in 2023 and a $1 billion quarterly profit in Q2 2026.
Source - Cristina Junqueira2013–present
Co-Founder; CEO, Nu US
Co-founded Nubank in 2013 and shaped its early card product and customer-service culture, then took charge of the US expansion.
Source
Timeline: Google and Nubank side by side
1998Google
Google Founded
Larry Page and Sergey Brin founded Google after developing PageRank at Stanford University. The search engine ranked web pages by link authority, which made results feel more relevant than portal-era competitors.
2000Google
AdWords Launch
Google launched AdWords in 2000 and connected advertising to search intent. Businesses could pay to appear near relevant queries, eventually through auction-based performance advertising.
2004Google
Google IPO
Google went public in 2004 using an auction process and priced 19,605,052 shares at $85, raising about $1.67B. The IPO gave the company capital for hiring, data centers, acquisitions, and global expansion.
2005Google
Android Acquisition
Google acquired Android in 2005 to secure a role in mobile operating systems before smartphones became the main internet device. Android later gave Google global reach through manufacturers such as Samsung and many others.
2006Google
YouTube Acquisition
Google closed the YouTube acquisition in 2006 for stock valued at $1.65B. The deal gave Google a user-generated video platform, creator ecosystem, and advertising surface outside text search before online video had a mature business model.
2008Google
DoubleClick Acquisition
Google acquired DoubleClick for $3.1B to expand its advertising infrastructure beyond search. The deal strengthened display advertising, ad serving, and publisher relationships. It helped Google build a broader ad-tech stack.
2013Nubank
Nubank founded in So Paulo
David Vélez, Cristina Junqueira, and Edward Wible founded Nubank in a suburban house in So Paulo, Brazil, with the mission to fight complexity and democratize financial services in Latin America.
2014Google
DeepMind Acquisition
Google acquired DeepMind in 2014 to deepen its artificial intelligence research bench. DeepMind later became known for AlphaGo and other breakthroughs in reinforcement learning and scientific AI.
2014Nubank
Launch of the purple credit card
Nubank launched its first product a no-annual-fee credit card managed entirely through a smartphone app on April 1, 2014.
2015Google
Alphabet Restructuring
Google restructured into Alphabet Inc. In 2015, separating core Google from Other Bets. The move gave investors clearer visibility into Search, YouTube, Android, and Cloud economics while preserving room for Waymo, Verily, Calico, and X.
2017Nubank
Launch of digital account (NuConta)
Nubank launched its digital account product, allowing customers to receive salaries, make transfers, and pay bills without fees.
2019Google
Sundar Pichai Becomes Alphabet CEO
Sundar Pichai became CEO of Alphabet in 2019 after Larry Page and Sergey Brin stepped back from daily operations. Pichai inherited a company facing cloud competition, antitrust scrutiny, privacy pressure, and rising AI expectations.
2019Nubank
Expansion to Mexico
Nubank launched operations in Mexico, beginning with credit cards and later expanding to digital accounts. Mexico would become the company's second-largest market, reaching 10 million customers by 2024.
2020Nubank
Launch of NuInvest and expansion to Colombia
Nubank launched NuInvest, a zero-fee brokerage platform for stocks and ETFs, and expanded operations to Colombia with the Cuenta Nu digital account. The company also reached 30 million customers globally.
2021Nubank
IPO on the New York Stock Exchange
Nubank completed its IPO on December 9, 2021, raising $2.6 billion at $9 per share and achieving a valuation of approximately $41-45 billion. The IPO made co-founder Cristina Junqueira one of only two self-made female billionaires in Brazil.
2022Nubank
Acquisition of Olivia AI and first annual profitability path
Nubank acquired Olivia AI, an American startup providing AI-powered financial management services, to strengthen its data and personalization capabilities. The company also reduced losses significantly as it moved toward profitability.
2023Google
Google DeepMind Integration
Alphabet combined major AI research efforts under Google DeepMind to accelerate frontier model development. The move followed competitive pressure from OpenAI and Microsoft.
2023Nubank
First annual net profit and 85 million customers
Nubank reported its first annual net profit of $1.03 billion in FY2023, with revenue of $8.03 billion. The company reached 85 million customers and demonstrated that its digital-only model could generate sustainable profitability.
2024Nubank
Record revenue and 114 million customers
Nubank reported FY2024 revenue of $11.52 billion and net income of $1.97 billion, crossed 100 million customers in May 2024, acquired AI startup Hyperplane, and invested $150 million in South Africa's Tyme Group as part of its $250 million Series D.
2025Google
FY2025 Revenue Tops $402B
Alphabet reported FY2025 revenue of $402.836B and net income of $132.170B. The milestone showed that Search ads, YouTube, Cloud, and subscriptions kept scaling despite regulatory and AI disruption concerns.
2025Nubank
131 million customers and ARPAC of $15
Nubank added about 17 million customers in 2025, ending the year with 131 million, while quarterly ARPAC reached about $15. FY2025 IFRS revenue was $15.77 billion and net income was $2.87 billion.
2026Nubank
Conditional US national bank charter
In January 2026, the US Office of the Comptroller of the Currency granted Nu conditional approval to establish a national bank, with Cristina Junqueira leading the US business.
2026Nubank
First $1 billion quarter and Mexican bank launch
Nu reported Q2 2026 net income of $1.061 billion on gross revenue of $5.88 billion and 139 million customers. In August 2026 it launched its bank in Mexico with 16 million customers.
2026Nubank
US product launch
On September 10, 2026, Nubank launched US products in Miami, including a credit card, high-yield savings and remittances, through sponsor bank Lead Bank while its own charter is pending.
Acquisitions
- Wiz2025$32B
- Mandiant2022$5.4B
- Fitbit2021$2.1B
- DeepMind2014$500M
- DoubleClick2008$3.1B
- YouTube2006$1.6B
Nubank
- Hyperplane2024Undisclosed
- Olivia AI2022Undisclosed
- Spin Pay2021Undisclosed
- Easynvest2020Undisclosed
Questions about Google vs Nubank
Who is the CEO of Alphabet Inc. and Nu Holdings Ltd.?
Alphabet Inc. is led by Sundar Pichai and Nu Holdings Ltd. is led by David Vélez. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Alphabet Inc. founded vs Nu Holdings Ltd.?
Alphabet Inc. was founded in 1998 — 15 years before Nu Holdings Ltd., which was founded in 2013. Alphabet Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Nu Holdings Ltd..
How many employees does Alphabet Inc. have compared to Nu Holdings Ltd.?
Alphabet Inc. employs approximately 190,820 people, while Nu Holdings Ltd. employs approximately 10,027. Alphabet Inc. has the larger workforce at 190,820 employees, compared to Nu Holdings Ltd.'s 10,027. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Alphabet Inc. and Nu Holdings Ltd. headquartered?
Alphabet Inc. is headquartered in United States and Nu Holdings Ltd. is headquartered in Brazil. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Alphabet Inc. and Nu Holdings Ltd.?
Alphabet Inc. was founded by Larry Page, Sergey Brin. Nu Holdings Ltd. was founded by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible.
Which company has a longer operating history — Alphabet Inc. or Nu Holdings Ltd.?
Alphabet Inc. has been operating for approximately 28 years, making it the more established of the two companies. Nu Holdings Ltd. has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Google vs Nubank overview