Nu Holdings Ltd.
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Leadership History
3 leaders · Full leadership timeline
Nu Holdings Ltd. is a public company listed on NYSE under ticker NU. Nubank makes money from interest income on credit products, interchange and payment fees, deposit spreads, insurance, investments, marketplace products, and cross-sell across Brazil, Mexico, and Colombia.
Nubank makes money from interest income on credit products, interchange and payment fees, deposit spreads, insurance, investments, marketplace products, and cross-sell across Brazil, Mexico, and Colombia.
Founder, Chairman, and CEO
Vélez founded Nubank in 2013 after Sequoia Capital abandoned its Brazil expansion. He recruited co-founders Junqueira and Wible, raised capital from Sequoia and Kaszek, and led the company through its 2021 IPO and transformation to profitability. Under his leadership, Nubank grew from zero to 114+ million customers and achieved a 28% ROE. He signed the Giving Pledge in 2021 with his wife Mariel Reyes.
Co-Founder and Chief Growth Officer
Junqueira brought deep Brazilian banking expertise from Itaú Unibanco, where she ran the largest credit card division. She designed Nubank's customer-centric product strategy and go-to-market approach. She became one of only two self-made female billionaires in Brazil following the 2021 IPO. She is expected to lead Nubank's future US banking operations.
Co-Founder and CTO
Wible built Nubank's cloud-native, microservices-based technology platform from scratch using unconventional choices including Clojure and AWS. His architecture enables the company to serve 114+ million customers with 99.99% uptime and a $0.80 cost to serve. He established the engineering culture that makes Nubank a technology company rather than a traditional bank.
The biggest risk is credit-cycle deterioration, regulation, funding costs, competition from incumbents, and execution risk as Nubank expands beyond Brazil.