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Nu Holdings Ltd.

Digital BankingFounded 2013
Reviewed by Swet Parvadiya
Company data updated: October 2026

Acquisitions

Nubank Acquisitions

4

Major Deals Covered

What are Nubank's biggest acquisitions?

This page covers 4 major deals from 2020 to 2024, each with its price where disclosed and the reason behind it.

Major deals covered
4
First deal
2020
Most recent
2024
CompanyYearPricePurpose
Olivia AI2022UndisclosedNubank acquired Olivia AI, an American startup providing AI-powered financial management services, to strengthen its data analytics and personalization capabilities. The acquisition supported the development of the NuX Credit Engine and customer-facing AI features.
Hyperplane2024UndisclosedNubank acquired Hyperplane, an AI infrastructure company, to accelerate its 'Act Three' strategy of AI-driven banking. The acquisition provided advanced machine learning infrastructure and talent for scaling the NuX Credit Engine and developing new AI-powered products.
Spin Pay2021UndisclosedNubank acquired Spin Pay, a Brazilian instant payments platform, to facilitate integration with Pix Brazil's government instant payment system and strengthen its payments infrastructure.
Easynvest2020UndisclosedNubank acquired Easynvest, a Brazilian online stock trading app, to create NuInvest the company's zero-fee brokerage platform for stocks, ETFs, and fixed income products.
What companies has Nubank bought?
Major acquisitions by Nubank documented here include Hyperplane (2024), Olivia AI (2022), Spin Pay (2021) and Easynvest (2020).
What is Nubank's most recent acquisition?
The most recent Nubank acquisition documented here is Hyperplane, in 2024.

Hyperplane

2024

Why

Nubank acquired Hyperplane, an AI infrastructure company, to accelerate its 'Act Three' strategy of AI-driven banking. The acquisition provided advanced machine learning infrastructure and talent for scaling the NuX Credit Engine and developing new AI-powered products.

Impact

Hyperplane's technology and team were integrated into Nubank's AI division, supporting the development of personalized credit strategies, automated customer service, and predictive financial analytics.

Outcome

The acquisition positions Nubank to compete with global banks on AI-driven personalization, though the financial impact is not yet material.

Source →

Olivia AI

2022

Why

Nubank acquired Olivia AI, an American startup providing AI-powered financial management services, to strengthen its data analytics and personalization capabilities. The acquisition supported the development of the NuX Credit Engine and customer-facing AI features.

Impact

Olivia AI's technology was integrated into Nubank's platform, enhancing the company's ability to deliver personalized financial insights and automated money management recommendations to customers.

Outcome

The acquisition strengthened Nubank's AI capabilities, though specific revenue contribution is not disclosed. The technology supports the company's long-term goal of becoming an AI-driven financial platform.

Source →

Spin Pay

2021

Why

Nubank acquired Spin Pay, a Brazilian instant payments platform, to facilitate integration with Pix Brazil's government instant payment system and strengthen its payments infrastructure.

Impact

The acquisition accelerated Nubank's Pix payment capabilities and supported the launch of Pix financing products, which allow customers to split Pix transactions into installments.

Outcome

Spin Pay's technology supports Nubank's Pix payment and NuPay checkout features; Nubank has not disclosed a separate revenue contribution.

Source →

Easynvest

2020

Why

Nubank acquired Easynvest, a Brazilian online stock trading app, to create NuInvest the company's zero-fee brokerage platform for stocks, ETFs, and fixed income products.

Impact

The deal, announced in 2020 and completed in 2021, gave Nubank brokerage infrastructure and licenses, which it rebranded as NuInvest.

Outcome

NuInvest became Nubank's investment platform for stocks, ETFs and fixed income in Brazil.

Source →

Nu Holdings Ltd.'s Growth & Acquisition Strategy

Nubank is growing by deepening products for existing customers (secured and payroll loans, investments, insurance, small-business banking), scaling Mexico after its 2026 bank launch and Colombia, and entering the US through a sponsor bank while its national bank charter is finalized.

How Nu Holdings Ltd. Makes Money

Nubank earns revenue mainly from interest on credit card balances, personal loans, payroll and secured loans, and from yield on the securities it buys with customer deposits. Fee and commission income adds interchange on card spending, late fees, and commissions from insurance, investments and marketplace sales. The model depends on acquiring customers cheaply (largely by word of mouth), serving them through an app at a low monthly cost, and then raising average revenue per active customer (ARPAC, about $15 a month in Q4 2025) by cross-selling credit, savings, investment and insurance products.

Nubank Acquisitions FAQ

What was Nubank's landmark acquisition of digital investment broker Easynvest in 2020?

In September 2020, Nubank acquired Easynvest, Brazil's leading independent digital investment platform with over 1.5 million customers and $5 billion in assets under custody, rebranding it as 'NuInvest' to integrate commission-free stock, ETF, and fixed-income investing directly into the Nubank app.

How did Nubank acquire Cognitect, the creator of the Clojure programming language, in 2020?

In August 2020, Nubank acquired Cognitect, the American software engineering firm that created the Clojure functional programming language and Datomic database, bringing the world's foremost Clojure architects in-house to solidify Nubank's core engineering infrastructure.

What was the acquisition of conversational AI platform Olivia in 2021?

In November 2021, Nubank acquired Olivia AI, an artificial intelligence-powered personal finance assistant, integrating its predictive behavioral algorithms and automated budget optimization tools into Nubank's mobile interface.

How did Nubank acquire instant payment checkout startup Spin Pay in 2021?

In August 2021, Nubank acquired Spin Pay, a Brazilian payment gateway specializing in Pix and open banking e-commerce checkouts, using its technology to launch 'NuPay' for merchant online checkouts.

What was the acquisition of Silicon Valley AI data intelligence startup Hyperplane in 2024?

In June 2024, Nubank acquired Silicon Valley-based Hyperplane, integrating its proprietary financial foundation models to analyze complex transactional graph data, improve real-time credit underwriting precision, and power AI-first banking.

How did Nubank acquire software engineering consultancy Plataformatec in 2020?

In early 2020, Nubank acqui-hired the top software engineering and agile consulting team from Plataformatec (including specialists in the Elixir programming language), scaling its core infrastructure and developer operations.

What was the strategic acquisition of Juntos Global in 2021?

In 2021, Nubank acquired Juntos Global, a conversational automated messaging platform that uses behavioral science to engage underserved banking customers via automated SMS and mobile chat.

What is Nubank's strategic M&A philosophy?

Nubank uses M&A selectively to acquire top software engineering teams (Clojure, AI, data science), strategic regulatory capabilities (investment brokerage), and proprietary payment infrastructure, avoiding debt-heavy purchases of legacy branch networks.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.