General Motors vs Volkswagen: Founders, CEOs and History
General Motors was founded in 1908 by William C. Durant and is led by Mary Barra. Volkswagen was founded in 1937 by Ferdinand Porsche and is led by Oliver Blume.
Company facts
General Motors
- Founded
- 1908
- Headquarters
- Detroit, Michigan
- Current CEO
- Mary Barra
- Employees
- 155,000
Volkswagen
- Founded
- 1937
- Headquarters
- Wolfsburg, Germany
- Current CEO
- Oliver Blume
- Employees
- 663,000
Founders
General Motors
William C. Durant
General Motors possesses one of the most chaotic, and consequential founding stories in American business history, built entirely through the aggressive, acquisitions of a single, effective, flawed visionary.
Volkswagen
Ferdinand Porsche
Ferdinand Porsche (1875-1951) was an Austrian-born automotive engineer who had worked for Lohner, Austro-Daimler and Daimler-Benz before opening his own design office in Stuttgart in 1931.
CEOs and their tenures
General Motors
- Alfred P. Sloan1923–1956
Former President, CEO, and Chairman
Sloan is arguably the most influential corporate executive of the twentieth century.
Source - Rick Wagoner2000–2009
Former Chairman and CEO
Wagoner's tenure ended in historic disaster, culminating in the 2009 government-managed bankruptcy and his forced resignation by the Obama administration.
Source - Mary Barra2014–present
Chair and Chief Executive Officer
Under Barra, GM has focused on profitability over global volume, regained the top U.S. sales spot, and returned large amounts of cash to shareholders through buybacks.
Source - Paul Jacobson2020–present
Executive Vice President and Chief Financial Officer
Has emphasized cash generation, inventory and incentive discipline, and returning North America margins to the 8-10% range.
Source - Mark Reuss2020–present
President
Longtime GM product and engineering executive who previously led global product development.
Source - Sterling Anderson2025–present
Executive Vice President and Chief Product Officer
Leads GM's in-house autonomous-driving effort after the end of Cruise robotaxi funding.
Source
Volkswagen
- Hermann Münch1946–1947
Chief Executive Officer
Early executive involved in the incredibly complex immediate post-war administration of the completely destroyed factory under British military control.
Source - Heinrich Nordhoff1948–1968
Chief Executive Officer
The absolute legendary post-war architect who took the ruins of the VW factory and transformed the Beetle into a massive, globally beloved cultural icon and economic miracle.
Source - Kurt Lotz1968–1971
Chief Executive Officer
Early post-war leader who began the critical process of diversifying VW's lineup beyond relying entirely on a single model (the Beetle).
Source - Rudolf Leiding1971–1975
Chief Executive Officer
Crucial CEO who managed the extremely difficult, highly risky transition away from the iconic but severely outdated Beetle toward modern, front-wheel-drive water-cooled cars (like the Golf).
Source - Toni Schmücker1975–1982
Chief Executive Officer
Guided the company through the severe financial crises of the 1970s, ensuring the successful launch and massive adoption of the original VW Golf.
Source - Carl Hahn1982–1993
Chief Executive Officer
As CEO in the 1980s, he executed the massive, highly strategic acquisitions of SEAT and Skoda, laying the foundation for VW's absolute dominance in Europe.
Source - Ferdinand Piëch1993–2002
Chief Executive Officer
As the legendary, absolutely ruthless patriarch (and grandson of Ferdinand Porsche), he transformed VW from a struggling mass-market brand into the most powerful automotive conglomerate on Earth.
Source - Bernd Pischetsrieder2002–2006
Chief Executive Officer
Serving as CEO from 2002 to 2006, he oversaw the incredibly complex integration of massive luxury brands like Bugatti and Bentley into the VW Group portfolio.
Source - Martin Winterkorn2007–2015
Chief Executive Officer
As the notoriously demanding, absolutely feared CEO, he oversaw massive global expansion but fostered a culture of absolute terror that led engineers to cheat rather than admit failure.
Source - Matthias Müller2015–2018
Chief Executive Officer
As CEO during the darkest period in modern VW history, he initiated the massive cultural purge of the toxic, highly secretive engineering culture that caused the cheating scandal.
Source - Herbert Diess2018–2022
Chief Executive Officer
Serving as CEO, he forcefully dragged the massive, highly bureaucratic legacy automaker into the Tesla era, though his abrasive style alienated the powerful Porsche-Piëch families.
Source - Oliver Blume2022–present
Chairman of the Board of Management
He also ran Porsche AG alongside the group role until Michael Leiters took over as Porsche CEO on January 1, 2026, leaving Blume focused on Volkswagen Group.
Source
Timeline: General Motors and Volkswagen side by side
1908General Motors
General Motors Founded
William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.
1909General Motors
Cadillac and Oldsmobile Acquired
GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.
1923General Motors
Alfred Sloan Becomes President
Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.
1931General Motors
GM Surpasses Ford as World's Largest Automaker
General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.
1937Volkswagen
Volkswagen founded
Volkswagen was founded under the German Labour Front as part of a state-directed people's car program.
1945Volkswagen
Wolfsburg restarted
British military administration helped restart peacetime production at Wolfsburg after World War II.
1965Volkswagen
Audi foundation added
Volkswagen acquired Auto Union from Daimler-Benz, creating the foundation for modern Audi.
1974Volkswagen
Golf production begins
The Golf gave Volkswagen a modern front-engine, front-wheel-drive compact platform after the Beetle era.
1984General Motors
Saturn Corporation Founded
GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.
1996General Motors
OnStar Connected Vehicle Service Launched
GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.
2009General Motors
Chapter 11 Bankruptcy and Government Bailout
General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.
2010General Motors
IPO Return to Public Markets
General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.
2012Volkswagen
Porsche consolidated
Porsche became a controlled sport-luxury profit anchor within Volkswagen Group.
2014General Motors
Mary Barra Becomes CEO
Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.
2015Volkswagen
Matthias Müller becomes CEO
Matthias Müller became CEO of Volkswagen Aktiengesellschaft in 2015. Chief executive of Volkswagen Aktiengesellschaft from 2015 to 2018.
2015Volkswagen
Emissions Scandal
US regulators accused Volkswagen in September 2015 of fitting diesel cars with software that cheated emissions tests.
2016General Motors
Cruise Automation Acquired
GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.
2018Volkswagen
Herbert Diess becomes CEO
Herbert Diess became CEO of Volkswagen Aktiengesellschaft in 2018. Chief executive of Volkswagen Aktiengesellschaft from 2018 to 2022.
2021General Motors
Ultium Platform and EV Commitment Announced
GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.
2022Volkswagen
Oliver Blume becomes chairman
Oliver Blume became chairman of Volkswagen Aktiengesellschaft in 2022. He also ran Porsche AG alongside the group role until Michael Leiters took over as Porsche CEO on January 1, 2026, leaving Blume focused on Volkswagen Group.
2024General Motors
Cruise Robotaxi Program Ended
Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.
2024Volkswagen
Rivian software joint venture
Volkswagen and Rivian launched a software joint venture targeting next-generation electrical architecture.
2025General Motors
EV Capacity Cut and $7.6 Billion in EV Charges
After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.
2025Volkswagen
Revenue reaches ~$364B (EUR321.9B)
Volkswagen reported ~$364 billion (EUR321.9 billion) in sales revenue, ~$10.1 billion (EUR8.9 billion) in operating result, and 8.984 million deliveries.
2026General Motors
Guidance Raised as North America Margins Recover
GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.
Acquisitions
General Motors
- Cruise Automation2016$1B
- Buick Motor Company (Original Acquisition)1908Undisclosed
Volkswagen
- Porsche AG2012Undisclosed
- Bentley Motors1998Undisclosed
- Auto Union / Audi1965Undisclosed
Questions about General Motors vs Volkswagen
Who is the CEO of General Motors Company and Volkswagen Aktiengesellschaft?
General Motors Company is led by Mary Barra and Volkswagen Aktiengesellschaft is led by Oliver Blume. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was General Motors Company founded vs Volkswagen Aktiengesellschaft?
General Motors Company was founded in 1908 — 29 years before Volkswagen Aktiengesellschaft, which was founded in 1937. General Motors Company's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Volkswagen Aktiengesellschaft.
How many employees does General Motors Company have compared to Volkswagen Aktiengesellschaft?
General Motors Company employs approximately 155,000 people, while Volkswagen Aktiengesellschaft employs approximately 663,000. Volkswagen Aktiengesellschaft has the larger workforce at 663,000 employees, compared to General Motors Company's 155,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are General Motors Company and Volkswagen Aktiengesellschaft headquartered?
General Motors Company is headquartered in United States and Volkswagen Aktiengesellschaft is headquartered in Germany. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded General Motors Company and Volkswagen Aktiengesellschaft?
General Motors Company was founded by William C. Durant. Volkswagen Aktiengesellschaft was founded by Ferdinand Porsche.
Which company has a longer operating history — General Motors Company or Volkswagen Aktiengesellschaft?
General Motors Company has been operating for approximately 118 years, making it the more established of the two companies. Volkswagen Aktiengesellschaft has been in operation for around 89 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the General Motors vs Volkswagen overview