General Motors vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: General Motors and McDonald's side by side

1. 1908General Motors

   General Motors Founded

   William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.

2. 1909General Motors

   Cadillac and Oldsmobile Acquired

   GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.

3. 1923General Motors

   Alfred Sloan Becomes President

   Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.

4. 1931General Motors

   GM Surpasses Ford as World's Largest Automaker

   General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.

5. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

6. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

7. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

8. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

9. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

10. 1968McDonald's

    Big Mac Added to National Menu

    The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

11. 1975McDonald's

    Egg McMuffin Builds Breakfast

    The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

12. 1984General Motors

    Saturn Corporation Founded

    GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.

13. 1996General Motors

    OnStar Connected Vehicle Service Launched

    GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.

14. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

15. 2009General Motors

    Chapter 11 Bankruptcy and Government Bailout

    General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.

16. 2010General Motors

    IPO Return to Public Markets

    General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.

17. 2014General Motors

    Mary Barra Becomes CEO

    Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.

18. 2016General Motors

    Cruise Automation Acquired

    GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.

19. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

20. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

21. 2021General Motors

    Ultium Platform and EV Commitment Announced

    GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.

22. 2024General Motors

    Cruise Robotaxi Program Ended

    Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.

23. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

24. 2025General Motors

    EV Capacity Cut and $7.6 Billion in EV Charges

    After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.

25. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

26. 2026General Motors

    Guidance Raised as North America Margins Recover

    GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.

Acquisitions

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