General Motors vs Kia: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: General Motors and Kia side by side

1. 1908General Motors

   General Motors Founded

   William C. Durant incorporates General Motors in Hudson, New Jersey, on September 16, 1908, with Buick Motor Company as its primary asset.

2. 1909General Motors

   Cadillac and Oldsmobile Acquired

   GM acquires Oldsmobile and the prestigious Cadillac Automobile Company, establishing the multi-brand architecture that will define GM's market segmentation strategy for decades.

3. 1923General Motors

   Alfred Sloan Becomes President

   Alfred P. Sloan takes the GM presidency and begins implementing the decentralized divisional management structure and market segmentation strategy that transforms GM into the world's most admired corporate organization.

4. 1931General Motors

   GM Surpasses Ford as World's Largest Automaker

   General Motors overtakes Ford Motor Company as the world's largest automobile manufacturer by sales volume, a position it would hold for the majority of the next seven decades.

5. 1944Kia

   Founding of Kyungsung Precision Industry

   Kim Chul-ho establishes a modest workshop in Seoul dedicated to the manufacturing of steel tubes and bicycle parts, laying the humble groundwork for what would eventually become a global automotive leader and a vital contributor to South Korea's post-war indus…

6. 1974Kia

   Launch of the Brisa, Kia's First Passenger Car

   Kia launched the Brisa, its first passenger car, built at the Sohari plant that opened in 1973. Kia had built motorcycles and light trucks before this, and the Brisa made it a carmaker.

7. 1984General Motors

   Saturn Corporation Founded

   GM establishes Saturn as a separate subsidiary intended to compete with Japanese small cars through innovative labor relations, retail practices, and manufacturing processes.

8. 1986Kia

   Launch of the Pride and Global Export Expansion

   Through a partnership with Ford and Mazda, Kia returned to passenger cars with the Pride. Abroad it was sold as the Ford Festiva, and it gave Kia its first large export volumes.

9. 1996General Motors

   OnStar Connected Vehicle Service Launched

   GM introduces OnStar, the world's first embedded cellular connected vehicle service, offering emergency assistance, stolen vehicle tracking, and remote diagnostics.

10. 1998Kia

    Hyundai Motor Acquires Kia

    After Kia collapsed in the 1997 Asian financial crisis and went into court receivership, Hyundai Motor won the 1998 auction for it, beating Ford among other bidders. Kia stayed a separate brand within the new Hyundai Motor Group.

11. 2006Kia

    Recruitment of Peter Schreyer

    The enterprise makes the radical decision to hire former Audi design chief Peter Schreyer as its head of design, initiating a profound aesthetic revolution that introduces the well-known tiger-nose grille and elevates the brand from a budget alternative to a p…

12. 2009General Motors

    Chapter 11 Bankruptcy and Government Bailout

    General Motors files for Chapter 11 bankruptcy protection on June 1, 2009, with $49.5 billion in U.S. Government assistance as part of the Troubled Asset Relief Program.

13. 2010General Motors

    IPO Return to Public Markets

    General Motors returns to public markets through an initial public offering on November 18, 2010, raising approximately $23.1 billion - at the time one of the largest IPOs in U.S. History. The offering allows the U.S.

14. 2011Kia

    Launch of the Optima and the Design Renaissance

    The Schreyer-designed Optima (K5) sedan brought Kia's new design language to a wide audience and helped it charge more and reach new buyers.

15. 2014General Motors

    Mary Barra Becomes CEO

    Mary Barra, a 33-year GM veteran with a background in engineering and manufacturing, becomes CEO on January 15, 2014, becoming the first female CEO of a major global automaker.

16. 2016General Motors

    Cruise Automation Acquired

    GM acquires Cruise Automation, a San Francisco-based autonomous vehicle startup, for approximately $1 billion - at the time one of the largest acquisitions in GM's modern history.

17. 2020Kia

    Announcement of the 'Plan S' Strategy

    Kia announced Plan S, its mid- to long-term strategy to move from a combustion-focused carmaker toward EVs, purpose-built vehicles and mobility services. In January 2021 it renamed itself Kia Corporation.

18. 2021General Motors

    Ultium Platform and EV Commitment Announced

    GM announces its commitment to invest more than $35 billion in electric and autonomous vehicles through 2025 and introduces the Ultium battery platform as the technological foundation for dozens of future EV models across all four U.S. Brands.

19. 2021Kia

    Launch of the EV6 and the E-GMP Platform

    The company introduces the award-winning EV6, the first dedicated electric vehicle built on the modular E-GMP platform, showcasing ultra-fast 800-volt charging capabilities and groundbreaking design, instantly establishing the enterprise as a serious technolog…

20. 2023Kia

    EV9 Launch

    Kia launched the EV9, a three-row electric SUV on the E-GMP platform, which went on to win the 2024 World Car of the Year award.

21. 2024General Motors

    Cruise Robotaxi Program Ended

    Following the October 2023 Cruise pedestrian incident and a long operational pause, GM announced in December 2024 that it would stop funding Cruise's robotaxi business and fold the unit's technology work into GM.

22. 2025General Motors

    EV Capacity Cut and $7.6 Billion in EV Charges

    After the U.S. federal EV tax credit expired on September 30, 2025, GM cut EV production capacity and recorded about $7.6 billion of EV-related charges for the year.

23. 2025Kia

    FY2025 Revenue Reaches KRW 114.141 Trillion

    Kia sold a record 3,135,873 vehicles and reported FY2025 revenue of ~$81 billion (KRW 114.1 trillion) (+6.2%). Operating profit fell 28.3% to ~$6.45 billion (KRW 9.08 trillion) as US tariffs cost more than $2.13 billion (KRW 3 trillion).

24. 2026General Motors

    Guidance Raised as North America Margins Recover

    GM reported Q2 2026 revenue of $48.0 billion and EBIT-adjusted of $3.9 billion, with North America margins back in its 8-10% target range, and raised full-year 2026 EBIT-adjusted guidance to $14.0-16.0 billion.

25. 2026Kia

    2030 Targets Set at CEO Investor Day

    At its April 2026 CEO Investor Day, Kia set 2030 targets of ~$121 billion (KRW 170 trillion) in revenue, a 10% operating margin and 4.13 million sales. Q2 2026 revenue was a record ~$23.5 billion (KRW 33.04 trillion).

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