Bugatti Rimac vs Pagani: Revenue, Profit and Business Model
Bugatti Rimac does not publish annual revenue. Pagani reported ~$204.8M of revenue in FY2025 and ~$54.5M of net income.
Latest financial snapshot
Bugatti Rimac
Bugatti Rimac does not publish annual revenue or profit.
Pagani
- Latest revenue
- ~$204.8M (FY2025)
- Net income
- ~$54.5M
- Net margin
- 26.6%
- Revenue growth
- +9.8% a year, FY2023–FY2025
Financial summary
Bugatti Rimac
Bugatti Rimac is privately owned and does not publish consolidated revenue, profit or headcount, so revenue figures quoted for it elsewhere are estimates. The clearest public price signal is Porsche's exit: it received about $1.13 billion (€1 billion) for its 45 percent of Bugatti Rimac and its 20.6 percent of Rimac Group combined, and set aside ~$283 million (€250 million) of that for pension obligations. Bugatti's volumes are public in outline: about 100 cars a year, a record number built in 2025, and more than 1,100 delivered since the Veyron in 2005. At list price the 250-car Tourbillon run adds up to about $1.07 billion (€950 million) before options and taxes.
Pagani
Pagani does not publish an investor report, but its statutory accounts are filed with the Italian business register. Turnover rose from about $170 million (€150.4 million) in 2023 to ~$183 million (€161.6 million) in 2024 and ~$205 million (€181.3 million) in 2025, while net profit grew from ~$46.3 million (€41.0 million) in 2024 to ~$54.6 million (€48.3 million) in 2025, a net margin of roughly 27%. Revenue depends on a small number of very high-priced cars and special commissions, so annual results move with delivery timing of models such as the Utopia and Utopia Roadster.
Revenue and profit by year
Bugatti Rimac
Bugatti Rimac does not publish annual revenue. What is known about its finances is in the summary above.
Full Bugatti Rimac financialsPagani
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$204.8M | ~$54.5M | 26.6% | +12.2% | Source |
| FY2024 | ~$182.6M | ~$46.4M | 25.4% | +7.4% | Source |
| FY2023 | ~$170M | — | 0.0% | — | Source |
Where the revenue comes from
Bugatti Rimac
No segment breakdown is published.
Pagani
- Handcrafted Hypercar Sales (Utopia & Utopia Roadster)
Not disclosed
Direct vehicle sales of bespoke twin-turbo V12 hypercars built to customer specification.
- Pagani Arte Coachbuilding & Special Commissions
Not disclosed
Ultra-exclusive one-off commissions (Codalunga, Imola) retailing at ~$5.65M (€5M)-~$8.47M (€7.5M)+ each.
- Pagani Rinascimento & Certified Restorations
Not disclosed
Factory restorations, aerodynamic upgrades, and heritage authentication services.
- Pagani Arte Licensing
Not disclosed
Brand licensing for real estate and design projects such as Pagani Residences Miami.
Business model and strategy
Bugatti Rimac
How it makes money
Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Mate Rimac said in August 2026 that Bugatti makes about 100 cars a year, and La Manufacture, the Molsheim building opened in July 2026, raises capacity to up to 200 a year.
Growth strategy
Growth comes from the Tourbillon run, deeper personalisation and more capacity rather than a volume model. Bugatti launched Programme Solitaire in August 2025 for two one-off cars a year, starting with the Brouillard coupé, and opened Tourbillon configuration with 23 new exterior colours and 20 leather combinations. La Manufacture roughly doubles what Molsheim can build.
Competitive advantage
Bugatti Rimac combines the Bugatti name, built on the Veyron, the Chiron and more than 1,100 cars delivered since 2005, with Rimac's in-house electric engineering. The Tourbillon pairs a Cosworth-engineered V16 with a battery, e-axles and control units engineered by Rimac Technology, so the hybrid system is not bought from an outside supplier.
Pagani
How it makes money
Pagani sells a small number of hand-built hypercars each year through a limited network of authorised dealers and direct factory relationships. Revenue comes mainly from new-car sales and limited series, supplemented by one-off commissions, personalisation, servicing, factory restoration (Pagani Rinascimento) and brand licensing through Pagani Arte.
Growth strategy
Pagani grows by raising value per car rather than volume: bespoke specification, limited series, one-off commissions and factory restoration through Pagani Rinascimento. It has kept a combustion V12 in the Utopia, with an optional 7-speed manual, while competitors such as Rimac move to electric or hybrid powertrains.
Competitive advantage
Pagani's edge is its composite know-how, from carbon fiber to its patented Carbo-Titanium and Carbo-Triax materials, combined with detailed hand finishing such as machined aluminium switchgear and logo-etched titanium bolts. Buying V12 engines from Mercedes-AMG lets Pagani avoid the cost of developing its own engines and focus spending on chassis, aerodynamics and design.
Questions about Bugatti Rimac vs Pagani
Which company has higher revenue — Bugatti Rimac or Pagani Automobili?
Pagani Automobili reported ~$204.8M (FY2025). A verified revenue figure for Bugatti Rimac was not available at the time of this comparison.
Which is more financially efficient — Bugatti Rimac or Pagani Automobili?
Pagani Automobili generates $803k / employee in revenue per employee. A comparable figure for Bugatti Rimac requires matching employee and revenue data from the same reporting period.
How do Bugatti Rimac and Pagani Automobili make money?
Bugatti Rimac and Pagani Automobili generate revenue in fundamentally different ways. Bugatti Rimac: Bugatti Rimac earns money by building very few, very expensive cars and charging for personalisation. Pagani Automobili: Pagani sells a small number of hand-built hypercars each year through a limited network of authorised dealers and direct factory relationships.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Bugatti Rimac vs Pagani overview