AT&T vs McDonald's: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: AT&T and McDonald's side by side

1. 1885AT&T

   AT&T Founded as the Bell System Long-Distance Arm

   American Telephone and Telegraph was incorporated in 1885 to build and operate long-distance telephone lines for the Bell system.

2. 1913AT&T

   Kingsbury Commitment

   The Kingsbury Commitment settled a major antitrust threat. AT&T agreed to divest its Western Union holdings, connect independent telephone companies to its long-distance network and seek approval for further acquisitions.

3. 1925AT&T

   Bell Telephone Laboratories Founded

   AT&T and Western Electric consolidated their research into Bell Telephone Laboratories in 1925.

4. 1940McDonald's

   First McDonald's Opens in San Bernardino

   Richard and Maurice McDonald opened the first McDonald's restaurant on May 15, 1940 in San Bernardino, California. The original drive-in gave the brothers a live operating laboratory before they stripped the model down to a faster, lower-cost menu.

5. 1948McDonald's

   Speedee Service System Introduced

   The brothers simplified operations in 1948 around 15-cent hamburgers, shakes, and fries.

6. 1955McDonald's

   Ray Kroc Opens Des Plaines Restaurant

   Ray Kroc opened his first McDonald's in Des Plaines, Illinois on April 15, 1955 after becoming the brothers' franchise agent. That restaurant became the base for converting a California operating idea into a national franchise system.

7. 1961McDonald's

   Hamburger University Opens

   Hamburger University opened in the basement of an Elk Grove Village, Illinois restaurant in 1961. The training program mattered because it formalized the standards and operating routines that franchisees needed to deliver a consistent experience.

8. 1961McDonald's

   Kroc Buys the Brothers' Company

   McDonald's says it acquired the rights to the brothers' company in 1961 for $2.7 million. The deal gave Kroc control of the name and system, setting up the real estate-backed franchise model that later defined parent-company economics.

9. 1968McDonald's

   Big Mac Added to National Menu

   The Big Mac, developed by owner-operator Jim Delligatti of Pittsburgh, was added to the national menu in 1968. It became a durable core product and a recognizable signal of the company's ability to turn franchisee ideas into systemwide menu platforms.

10. 1975McDonald's

    Egg McMuffin Builds Breakfast

    The Egg McMuffin, created by owner-operator Herb Peterson of Santa Barbara, California, was added to the national menu in 1975. It helped turn breakfast into a major daypart rather than leaving the restaurants dependent on lunch and dinner traffic.

11. 1984AT&T

    Bell System Breakup Takes Effect

    Divestiture took effect on January 1, 1984 under the 1982 consent decree. AT&T gave up the local exchange operations that had produced most of its revenue, which became seven regional Bell operating companies, and kept long distance, Western Electric and Bell…

12. 2003McDonald's

    I'm Lovin' It Campaign Launches

    McDonald's launched its global "I'm lovin' it" marketing campaign in 2003, its first worldwide brand campaign.

13. 2005AT&T

    SBC Acquires AT&T Corporation and Takes the Name

    SBC Communications, one of the regional companies created by the 1984 breakup, acquired AT&T Corporation in 2005 for about $16 billion and adopted the AT&T name.

14. 2007AT&T

    Exclusive US iPhone Launch Carrier

    AT&T, then operating wireless under the Cingular brand, was the exclusive U.S. carrier for Apple's first iPhone in 2007.

15. 2015AT&T

    DirecTV Acquisition Completed

    AT&T completed the DirecTV purchase on July 24, 2015 for $48.5 billion, about $67 billion including assumed debt, betting that satellite video would reinforce telecom relationships.

16. 2017McDonald's

    Global McDelivery Day with UberEATS

    McDonald's marked Global McDelivery Day in 2017 to support the broader launch of McDelivery with UberEATS. Delivery expanded restaurant reach beyond the counter and drive-thru, while also adding packaging, marketplace-fee, and kitchen-throughput challenges.

17. 2018AT&T

    Time Warner Acquisition Completed

    AT&T completed the $85.4 billion Time Warner purchase on June 14, 2018, two days after a federal judge rejected the Justice Department challenge. The deal brought HBO, Warner Bros.

18. 2019McDonald's

    Dynamic Yield Acquisition

    McDonald's agreed to acquire Dynamic Yield in 2019 to personalize drive-thru menu boards, kiosks, and app experiences using signals such as time of day, weather, restaurant traffic, and trending items.

19. 2020AT&T

    John T. Stankey Becomes CEO

    John T. Stankey became chief executive on July 1, 2020, inheriting high debt, a media portfolio under pressure and a shifting broadband market.

20. 2022AT&T

    WarnerMedia Separated and Merged with Discovery

    AT&T separated WarnerMedia in April 2022 and combined it with Discovery to create Warner Bros. Discovery, receiving cash and debt relief of about $40.4 billion.

21. 2023AT&T

    $14 Billion Open RAN Contract with Ericsson

    In December 2023 AT&T committed roughly $14 billion over five years to Ericsson to deploy commercial-scale open radio access network equipment, with a target of carrying 70% of its wireless traffic on open-capable platforms by late 2026.

22. 2024McDonald's

    Quarter Pounder E. Coli Outbreak

    U.S. Public health agencies linked a 2024 E. Coli outbreak to slivered onions served on McDonald's Quarter Pounders in affected states.

23. 2025AT&T

    DIRECTV Exit Completed

    AT&T closed the sale of its entire remaining 70% DIRECTV stake to TPG on July 2, 2025, recording a $5.6 billion gain.

24. 2025AT&T

    Fiber Network Passes 30 Million Locations

    AT&T said in October 2025 that its fiber network had passed more than 30 million consumer and business locations, ahead of its own schedule, and finished the year at 32.0 million.

25. 2025McDonald's

    $26.9B FY2025 Revenue

    McDonald's reported $26.885 billion in FY2025 revenue and $8.563 billion in net income.

26. 2026AT&T

    Lumen Fiber and EchoStar Spectrum Deals Close

    AT&T completed two large network purchases in 2026. In February it closed the $5.75 billion acquisition of Lumen's mass markets fiber business, adding more than 1 million subscribers and more than 4 million fiber locations in eleven states.

Acquisitions

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