Asana vs ZoomInfo: Revenue, Profit and Business Model
Asana had $790.8M of annual revenue in FY2026 and a net loss of $189M. ZoomInfo had $1.2B of annual revenue in FY2025 and $124.2M of net income.
Latest financial snapshot
Financial summary
Asana
Asana's fiscal year ends January 31. Revenue grew from $76.8 million in fiscal 2019 to $790.8 million in fiscal 2026, but growth has slowed every year since fiscal 2022, from 66.7% to 9.2%. The trade has been margin for growth: gross profit was $704.0 million in fiscal 2026, an 89% margin, non-GAAP operating income turned positive at $56.7 million against a $40.8 million loss a year earlier, and adjusted free cash flow jumped to $84.5 million from $2.6 million. The GAAP net loss was still $189.0 million, down 26% from fiscal 2025, mostly because of stock-based compensation. Asana held $434.0 million in cash, cash equivalents and marketable securities at January 31, 2026, plus an undrawn senior secured credit facility it entered into with Silicon Valley Bank in November 2022. In the second quarter of fiscal 2027, reported September 3, 2026, revenue rose 10% to $216.4 million and non-GAAP operating margin reached about 10%, and the company raised its full-year guidance. Asana, Inc. is a leading enterprise work management platform, commanding a market valuation historically around the multi-billion dollar mark.
ZoomInfo
Revenue climbed from $144.3 million in 2018 to $1,098.0 million in 2022, then levelled off: $1,239.5 million in 2023, $1,214.3 million in 2024 and $1,249.5 million in 2025. FY2025 net income was $124.2 million, with GAAP operating income of $225.7 million, adjusted operating income of $445.9 million (36% margin) and unlevered free cash flow of $454.9 million. ZoomInfo bought back more than $400 million of stock in 2025 and authorized another $1 billion. In Q2 2026, revenue was $310.4 million (up 1.2%), and a $650.5 million goodwill impairment produced a GAAP operating loss of $622.0 million. Adjusted operating income was $110.0 million.
Revenue and profit by year
Asana
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $790.8M | -$189M | -23.9% | +9.2% | Source |
| FY2025 | $723.9M | -$255.5M | -35.3% | +10.9% | Source |
| FY2024 | $652.5M | -$257M | -39.4% | +19.2% | Source |
| FY2023 | $547.2M | -$407.8M | -74.5% | +44.6% | Source |
| FY2022 | $378.4M | -$288.3M | -76.2% | +66.7% | Source |
| FY2021 | $227M | -$211.7M | -93.3% | +59.2% | Source |
| FY2020 | $142.6M | -$118.6M | -83.2% | +85.8% | Source |
| FY2019 | $76.8M | -$50.9M | -66.3% | — | Source |
ZoomInfo
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $1.2B | $124.2M | 9.9% | +2.9% | Source |
| FY2024 | $1.2B | $29.1M | 2.4% | -2.0% | Source |
| FY2023 | $1.2B | $107.3M | 8.7% | +12.9% | Source |
| FY2022 | $1.1B | $63.2M | 5.8% | +46.9% | Source |
| FY2021 | $747.2M | $116.8M | 15.6% | +56.9% | Source |
| FY2020 | $476.2M | -$4M | -0.8% | +62.4% | Source |
| FY2019 | $293.3M | — | 0.0% | +103.3% | Source |
| FY2018 | $144.3M | — | 0.0% | — | Source |
Where the revenue comes from
Asana
- Paid subscriptions
Not formally reported
Starter, Advanced, Enterprise and Enterprise+ tiers priced per seat. Starter lists at $10.99 and Advanced at $24.99 per user per month, billed annually.
- Free Personal tier
Not formally reported
Earns no revenue. Individuals and small teams start here, and Asana sells paid tiers as use spreads inside a company.
- Enterprise sales
Not formally reported
Enterprise and Enterprise+ are quoted by the sales team. A shift toward Enterprise+ was one of the main drivers of fiscal 2026 revenue growth, on total revenue of $790.8 million.
ZoomInfo
- Subscriptions
Not formally reported
Annual or multi-year contracts priced by seats, data credits and product modules. Revenue was $1,249.5 million in 2025. As of June 30, 2026, 76% of annual contract value came from upmarket customers, and 1,891 customers paid $100,000 or more.
- Data-as-a-service
Nearly a fifth of ACV
ZoomInfo data delivered into customers' own warehouses and systems. Grew more than 20% in 2025.
Business model and strategy
Asana
How it makes money
Asana sells subscriptions. Its core work management product comes in five tiers, listed in its 10-K as Personal, Starter, Advanced, Enterprise and Enterprise+, priced per seat; Starter lists at $10.99 per user per month billed annually and Advanced at $24.99, while Enterprise and Enterprise+ are quoted by the sales team.
Growth strategy
Asana grows by moving accounts upmarket and by attaching AI. The company reports Core customers, those spending $5,000 or more a year, separately because they carried 76% of revenue in the fourth quarter of fiscal 2026: there were 25,928 of them at January 31, 2026, and 26,778 by July 31, 2026, while customers spending $100,000 or more grew from 817 to 890 over the same period.
Competitive advantage
Asana's defensible piece is the Work Graph, the data model it describes in its SEC filings as the institutional memory of the platform. Because work is stored as a network rather than as rows, one task can live in several projects at once with no duplicate copies, so a launch task can appear in the marketing plan, the engineering sprint and the executive portfolio and stay in sync.
ZoomInfo
How it makes money
ZoomInfo sells subscriptions, mostly annual or multi-year contracts priced by seats, data credits and product modules. Customers use the platform to find companies and contacts, enrich CRM records, track buyer intent and record sales calls (Chorus). Management splits the base into upmarket customers and down-market small businesses.
Growth strategy
Management is focused on enterprise accounts, data-as-a-service delivery, Copilot and GTM.AI. It is also returning cash to shareholders through buybacks and has been repurchasing senior notes at a discount.
Competitive advantage
ZoomInfo's main assets are its large, continuously updated B2B data set, its integrations with CRM and marketing systems, and a base of large enterprise customers that make up most of its contract value.
Questions about Asana vs ZoomInfo
Which company has higher revenue — Asana, Inc. or ZoomInfo?
Asana, Inc. had $790.8M (FY2026), while ZoomInfo had $1.2B (FY2025). By latest annual revenue, ZoomInfo is the larger business, with Asana, Inc. showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Asana, Inc. vs ZoomInfo?
Asana, Inc.'s market capitalisation stands at $2.2B, while ZoomInfo's is $1.1B. Asana, Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to ZoomInfo.
How does revenue per employee compare for Asana, Inc. and ZoomInfo?
Asana, Inc. has $448k / employee in revenue per employee, while ZoomInfo has $356k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Asana, Inc. and ZoomInfo make money?
Asana, Inc. and ZoomInfo generate revenue in fundamentally different ways. Asana, Inc.: Asana sells subscriptions. ZoomInfo: ZoomInfo sells subscriptions, mostly annual or multi-year contracts priced by seats, data credits and product modules.
Which company is valued higher relative to revenue — Asana, Inc. or ZoomInfo?
On a price-to-sales (P/S) basis, Asana, Inc. trades at 2.8x P/S and ZoomInfo at 0.9x P/S. Asana, Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to ZoomInfo. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Asana, Inc. bigger than ZoomInfo?
By last reported revenue, ZoomInfo ($1.2B (FY2025)) is the larger company compared to Asana, Inc. ($790.8M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs ZoomInfo overview