Alibaba vs Cloudflare: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Alibaba and Cloudflare side by side

1. 1999Alibaba

   Alibaba.com Launched

   Jack Ma and 17 co-founders launch Alibaba.com from a Hangzhou apartment with $60,000 in pooled savings, creating a B2B online marketplace connecting Chinese manufacturers with international buyers.

2. 1999Alibaba

   First Major Investment from SoftBank

   Masayoshi Son invests $20 million in Alibaba in a meeting reportedly lasting five minutes, alongside $5 million from Goldman Sachs, providing survival capital through the imminent dot-com crash.

3. 2001Alibaba

   Gold Supplier Program Launch

   Alibaba launches the Gold Supplier verified membership program at $3,000 per year, generating approximately $10 million in first-year revenue and proving the B2B marketplace model's commercial viability.

4. 2003Alibaba

   Taobao Launches to Challenge eBay

   Alibaba secretly develops and launches Taobao, a consumer-to-consumer marketplace offered free to both buyers and sellers, directly targeting eBay's Chinese market position. Within three years, Taobao surpasses eBay's Chinese market share.

5. 2004Alibaba

   Alipay Escrow Service Created

   Alibaba creates Alipay as a payment escrow solution for Taobao transactions, holding buyer funds until delivery confirmation before releasing payment to sellers solving the trust barrier that was limiting online commerce adoption.

6. 2008Alibaba

   Tmall (Taobao Mall) Launch

   Alibaba launches a premium B2C marketplace initially called Taobao Mall (later rebranded Tmall), allowing established brands to operate official storefronts with higher trust credentials and enabling Alibaba to serve the premium consumer segment.

7. 2009Alibaba

   Alibaba Cloud Founded

   Alibaba launches Alibaba Cloud (Aliyun) as a cloud computing business, a decade ahead of many enterprise adoption cycles, positioning it to become Asia Pacific's dominant cloud provider.

8. 2009Cloudflare

   Cloudflare Founded

   Matthew Prince, Michelle Zatlyn, and Lee Holloway founded Cloudflare, building on the Project Honey Pot spam-tracking project.

9. 2010Cloudflare

   TechCrunch Disrupt Launch

   Cloudflare launched publicly at TechCrunch Disrupt in San Francisco in September 2010, offering free website protection and acceleration.

10. 2011Alibaba

    First Singles' Day Shopping Festival

    Alibaba transforms the informal 'Singles' Day' celebration on November 11 into a promotional shopping event on Taobao and Tmall, generating ~$130 million (936 million yuan) in sales a figure that would grow more than 100-fold in subsequent years.

11. 2014Alibaba

    Record-Breaking NYSE IPO

    Alibaba completes its initial public offering on the New York Stock Exchange on September 19, 2014, raising $25 billion the largest IPO in US stock market history at that time at a valuation of approximately $168 billion.

12. 2014Cloudflare

    Universal SSL and Project Galileo

    Cloudflare gave free SSL certificates to all customers with Universal SSL and launched Project Galileo to protect at-risk nonprofits and journalists for free.

13. 2017Cloudflare

    Cloudflare Workers Announced

    Cloudflare introduced Workers, a serverless platform built on V8 isolates that lets developers run code across its network.

14. 2019Alibaba

    Dual Listing on Hong Kong Stock Exchange

    Alibaba completes a secondary listing on the Hong Kong Stock Exchange, raising an additional $13 billion and broadening its investor base among Asian institutional and retail investors, reducing dependence on US capital markets.

15. 2019Cloudflare

    NYSE IPO

    Cloudflare completed its IPO on the New York Stock Exchange under the ticker NET in September 2019 at $15 per share, raising about $525 million.

16. 2020Cloudflare

    Cloudflare One Launched

    Cloudflare bundled its Zero Trust access, secure web gateway, and network services into Cloudflare One, its SASE platform.

17. 2021Alibaba

    Record Antitrust Fine

    Chinese regulators impose a 18.23 billion yuan ($2.8 billion USD) antitrust fine on Alibaba following a months-long investigation into its 'choose one from two' exclusivity practices at the time, the largest antitrust fine in Chinese regulatory history.

18. 2022Cloudflare

    Area 1 Security and R2 General Availability

    Cloudflare acquired email security company Area 1 Security for about $162 million and made R2 zero-egress object storage generally available.

19. 2023Alibaba

    Six-Business-Unit Restructuring Announced

    Alibaba announces its most significant organizational restructuring, dividing the company into six independent business units each with its own CEO and board: Taobao Tmall Group, Cloud Intelligence Group, Alibaba International Digital Commerce Group, Cainiao S…

20. 2024Cloudflare

    Revenue Reaches $1.67 Billion

    Cloudflare reported 2024 revenue of $1.67 billion and free cash flow of $166.9 million.

21. 2025Cloudflare

    Revenue Passes $2 Billion

    Cloudflare reported 2025 revenue of $2.17 billion (+29.8%) and closed its largest contract ever, averaging $42.5 million per year in ACV.

22. 2026Cloudflare

    VoidZero Acquisition and Growth Acceleration

    Cloudflare acquired VoidZero, the company behind the Vite JavaScript tooling ecosystem, in June 2026 and reported Q2 2026 revenue growth of 36%.

Acquisitions

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