Human Native
2026
Why
Brought an AI training-data marketplace team to support Cloudflare's tools for publishers to control and monetize AI crawler access.
Cloudflare, Inc.
Acquisitions
8
Major Deals Covered
$162M
Disclosed Deal Value
Cloudflare's largest disclosed acquisition here is Area 1 Security for $162M in 2022. This page covers 8 major deals from 2021 to 2026, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Area 1 Security | 2022 | $162.0M | To integrate predictive email security and phishing prevention capabilities into the Cloudflare One Zero Trust platform, securing the primary attack vector for enterprise breaches. |
| Zaraz | 2021 | Undisclosed | To allow developers to run third-party tools and microservices on Cloudflare's edge network rather than in the browser, improving website performance and security. |
| Nefeli Networks | 2024 | Undisclosed | Added cloud networking and firewall technology to support Cloudflare's network-as-a-service and Zero Trust products. |
| Baselime | 2024 | Undisclosed | Added serverless observability (logs, traces, and errors) for applications running on Cloudflare Workers. |
| Replicate | 2025 | Undisclosed | Added a large catalog of open AI models and model-hosting tools to Cloudflare's Workers AI developer platform. |
| Human Native | 2026 | Undisclosed | Brought an AI training-data marketplace team to support Cloudflare's tools for publishers to control and monetize AI crawler access. |
| Astro Technology Company | 2026 | Undisclosed | Brought the team behind the Astro web framework to Cloudflare to deepen its developer platform. |
| VoidZero | 2026 | Undisclosed | Acquired VoidZero, the open source-first company behind the Vite JavaScript tooling ecosystem, announced June 4, 2026. |
2026
Brought an AI training-data marketplace team to support Cloudflare's tools for publishers to control and monetize AI crawler access.
2026
Brought the team behind the Astro web framework to Cloudflare to deepen its developer platform.
2026
Acquired VoidZero, the open source-first company behind the Vite JavaScript tooling ecosystem, announced June 4, 2026.
2025
Added a large catalog of open AI models and model-hosting tools to Cloudflare's Workers AI developer platform.
2024
Added cloud networking and firewall technology to support Cloudflare's network-as-a-service and Zero Trust products.
2024
Added serverless observability (logs, traces, and errors) for applications running on Cloudflare Workers.
2022
$162M
To integrate predictive email security and phishing prevention capabilities into the Cloudflare One Zero Trust platform, securing the primary attack vector for enterprise breaches.
Added email security, the most common enterprise attack vector, to the Zero Trust suite.
Area 1's technology became Cloudflare's email security product, sold as part of Cloudflare One.
2021
To allow developers to run third-party tools and microservices on Cloudflare's edge network rather than in the browser, improving website performance and security.
Extended Cloudflare's performance products into third-party script management.
Zaraz became Cloudflare Zaraz, a product for loading third-party tools such as analytics and tags from the edge instead of the browser.
Cloudflare grows by landing customers with free or low-cost plans and expanding into more products per account. Its main growth vectors are larger enterprise contracts (it signed its largest-ever deal in Q4 2025, averaging $42.5 million per year in annual contract value), Cloudflare One Zero Trust, and the developer platform. In 2025-2026 it leaned into AI: Workers AI for inference, the Replicate model platform acquired in late 2025, AI crawler controls for publishers, and acquisitions of web framework teams (Astro, VoidZero/Vite) to pull more developers onto Workers.
Cloudflare makes money by selling subscriptions and usage-based services that run on a single global network. Millions of websites use a free plan; paying customers move up to Pro, Business, and Enterprise plans for advanced DDoS mitigation, web application firewall, bot management, and support. Enterprises also buy Cloudflare One, a Zero Trust and SASE suite priced per user that replaces corporate VPNs, plus email security. A fast-growing developer platform (Workers, R2 storage, D1, Workers AI) bills on usage. Because every server runs the full software stack, new products ride on infrastructure Cloudflare already operates, which keeps non-GAAP gross margin in the mid-70s (75.8% in 2025).
Cloudflare acquired email security company Area 1 Security for about $162 million in 2022 (announced in February, completed in April), adding phishing and business email compromise protection to Cloudflare One.
In February 2022, Cloudflare acquired Cloud Access Security Broker (CASB) startup Vectrix, allowing IT teams to scan and detect security misconfigurations and data leaks across SaaS apps (Google Workspace, Microsoft 365, GitHub) directly within Cloudflare.
In December 2021, Cloudflare acquired Zaraz, an innovative software platform that runs third-party marketing tags and analytics scripts securely in the cloud rather than in users' browsers, drastically speeding up website page loads.
In January 2020, Cloudflare acquired Remote Browser Isolation (RBI) technology startup S2 Systems, integrating its lightweight browser execution engine into Cloudflare Browser Isolation to protect employees from web-based malware.
In December 2020, Cloudflare acquired frontend web automation platform Linc, integrating its serverless edge deployment workflows directly into Cloudflare Pages.
In April 2024, Cloudflare acquired serverless observability platform Baselime, providing developers with automated distributed tracing, error tracking, and real-time logs across Cloudflare Workers and edge applications.
Cloudflare acquired AI model platform Replicate (announced November 2025), the team behind the Astro web framework and AI data marketplace Human Native in early 2026, and VoidZero, the company behind Vite, in June 2026.
Cloudflare mostly buys small technology teams and folds their products into its network, focusing on Zero Trust security, observability, and, since 2025, AI and developer tooling.
To aggressively expand beyond just web protection, Cloudflare acquired Area 1 Security in 2022 to stop phishing attacks in corporate emails, and acquired Zaraz to speed up how websites load third-party tools.
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