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Cloudflare, Inc.

Founders

Who Founded Cloudflare?

Matthew Prince, Michelle Zatlyn, Lee Holloway · Founded 2009 · HQ today: San Francisco, California

Who founded Cloudflare?

Cloudflare was founded by Matthew Prince, Michelle Zatlyn, Lee Holloway in 2009 in San Francisco, United States. It is now led by Matthew Prince.

Founders
Matthew Prince, Michelle Zatlyn, Lee Holloway
Founded
2009
Headquarters
San Francisco, California
Number of founders
3
Current CEO
Matthew Prince (since 2009)
Where was Cloudflare founded?
Cloudflare was founded in San Francisco, United States in 2009. wikidata.org
When was Cloudflare founded?
Cloudflare was founded in 2009.
Who started Cloudflare?
Cloudflare was founded by Matthew Prince, Michelle Zatlyn and Lee Holloway.
How old is Cloudflare?
Cloudflare is 17 years old as of 2026.

Founding Story

In 2004, Matthew Prince and Lee Holloway built Project Honey Pot, an open-source project that tracked how spammers harvested email addresses from websites. While Prince was at Harvard Business School, he and classmate Michelle Zatlyn turned the idea into a business plan: instead of only tracking bad actors, sit in front of websites and stop them. The three founded Cloudflare in 2009 and launched publicly at TechCrunch Disrupt in September 2010, offering free basic protection and acceleration to any website.

Matthew Prince

Co-founder 2009

Background

Matthew Prince studied English and computer science at Trinity College, earned a law degree from the University of Chicago, and later an MBA from Harvard Business School. Before Cloudflare he co-founded Unspam Technologies and, with Lee Holloway, started Project Honey Pot in 2004 to track how spammers harvested email addresses. He also taught internet law, which shaped his later public positions on content neutrality and privacy.

Role at Cloudflare, Inc.

Matthew Prince is Cloudflare's co-founder, CEO, and board chair. In 2004 he and Lee Holloway built Project Honey Pot, which let website owners track spammers harvesting email addresses but could not stop them. While at Harvard Business School, Prince worked with classmate Michelle Zatlyn on a plan to sit in front of websites and block that traffic, and the three founded Cloudflare in 2009. The company launched at TechCrunch Disrupt in September 2010 with free protection for any website. Prince led Cloudflare through its September 2019 NYSE IPO and its expansion from web security into Zero Trust networking, developer services, and AI tools. Under his leadership revenue passed $2 billion in 2025 ($2.17 billion), and he has become one of the more outspoken tech executives on deplatforming, privacy, and AI crawler economics.

Matthew Prince was born in 1974 in Salt Lake City.

Michelle Zatlyn

Co-founder 2009

Background

Michelle Zatlyn is Canadian and studied chemistry at McGill University before working in product and business roles at companies including Google and Toshiba. She earned her MBA from Harvard Business School, where she met Matthew Prince and co-wrote the business plan that became Cloudflare. Her focus since 2009 has been operations, go-to-market, and building the company's organization.

Role at Cloudflare, Inc.

Michelle Zatlyn is Cloudflare's co-founder, President, and Chief Operating Officer, and a member of its board. She met Matthew Prince at Harvard Business School, where the two developed the business plan that became Cloudflare in 2009. She has led go-to-market, operations, and company-building functions as Cloudflare grew from a startup into a public company with more than 5,000 employees.

Michelle Zatlyn was born in 1979 in Prince Albert.

Lee Holloway

Co-founder 2009

Background

Lee Holloway studied computer science at the University of California, Santa Cruz, and co-built Project Honey Pot with Matthew Prince before co-founding Cloudflare, where he led the original engineering of its reverse-proxy network.

Role at Cloudflare, Inc.

Lee Holloway co-founded Cloudflare in 2009 and was its first lead engineer and systems architect. He had earlier built Project Honey Pot with Matthew Prince starting in 2004, and he designed much of Cloudflare's early software infrastructure. Holloway later stepped away from the company after being diagnosed with frontotemporal dementia, an illness his family and Prince have spoken about publicly. Lee Holloway was born in 1981.

Cloudflare, Inc.: CEO & Leadership History

Full timeline →

Thomas Seifert

Chief Financial Officer

2017 – Present

As CFO, he consistently delivered high revenue growth while carefully controlling capital expenditures, allowing Cloudflare to heavily invest in its serverless Edge computing network.

Matthew Prince

Co-Founder, Chief Executive Officer, and Chair

2009 – Present

Co-founded Cloudflare in 2009, led it through its September 2019 NYSE IPO, and has grown annual revenue past $2 billion (2025) while expanding from web security into Zero Trust, developer, and AI services.

Michelle Zatlyn

Co-Founder, President, and Chief Operating Officer

2009 – Present

Co-founded Cloudflare in 2009 with Matthew Prince and Lee Holloway and, as President and COO, has led operations and company-building as Cloudflare scaled to more than 5,000 employees.

Keep researching Cloudflare

Who Founded Cloudflare? FAQ

Who founded Cloudflare, Inc. and in what year was the company started?

Cloudflare was founded in July 2009 in San Francisco, California, by Matthew Prince, Michelle Zatlyn, and Lee Holloway, after developing the business concept at Harvard Business School and Project Honey Pot.

What was Project Honey Pot and how did it give birth to Cloudflare?

Project Honey Pot, created by Matthew Prince and Lee Holloway in 2004, was an open-source community project that tracked malicious internet bots and spammers. The founders realized that instead of merely tracking bad actors, they could build an intelligent cloud proxy to block them.

What was Lee Holloway's well-known engineering contribution to Cloudflare?

Lee Holloway was Cloudflare's first lead engineer and designed much of its early infrastructure. He later stepped away from the company after being diagnosed with frontotemporal dementia (FTD).

What was Michelle Zatlyn's role in building Cloudflare's operations?

Michelle Zatlyn serves as President and Chief Operating Officer, directing global business operations, customer support, corporate culture, and hiring thousands of employees while serving on the Board of Directors.

Who invested in Cloudflare early on?

Venrock and Pelion Venture Partners led Cloudflare's first venture round in November 2009, and New Enterprise Associates joined in later rounds.

How did the founders pioneer free universal SSL encryption in 2014?

In September 2014, Cloudflare launched 'Universal SSL', providing free, automated HTTPS encryption certificates to over 2 million customer websites in a single day, doubling the size of the encrypted internet overnight.

Where did Cloudflare's famous 'Wall of Lava Lamps' originate?

Cloudflare's San Francisco lobby has a wall of about 100 lava lamps; a camera captures their unpredictable motion as one source of randomness for its LavaRand cryptographic system.

What is the lasting historical legacy of Cloudflare's founders on the internet?

Their idea of giving basic website security away for free and charging for advanced features produced a network used by roughly 20% of websites and a company with $2.17 billion of 2025 revenue.

Who founded Cloudflare?

It was founded by Matthew Prince, Michelle Zatlyn, and Lee Holloway. Tragically, Holloway (the brilliant lead architect who built the original network) was forced to step down in 2015 after being diagnosed with Frontotemporal Dementia.

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