Assaf Rappaport
Co-Founder and Chief Executive Officer
2020 – Present
6 years (current)
Legacy
Directs overall corporate strategy, hyper-growth sales execution, high-profile fundraising, and public company IPO readiness.
Wiz, Inc.
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Leadership History
4 leaders · 2020 to present
Wiz, Inc. is the undisputed global market leader, category-defining pioneer, and foundational multi-cloud cybersecurity platform of the modern cloud computing era. Founded in 2020 by four elite Israeli Unit 8200 intelligence commanders and former Microsoft cloud security executives—Assaf Rappaport, Yinon Costica, Ami Luttwak, and Roy Reznik—Wiz revolutionized enterprise security by developing a 100% agentless Cloud-Native Application Protection Platform (CNAPP). Connecting to AWS, Azure, GCP, and OCI in 15 minutes, Wiz's Security Graph maps multi-cloud topologies and correlates vulnerabilities, identities, and network routes to surface critical toxic risk combinations. Today, Wiz generates over $500 million in annual recurring revenue ($500M+ ARR) as the fastest software company to reach this milestone in history, valued at $12.0 billion after rejecting an unprecedented $23 billion buyout offer from Google in July 2024, protecting over 40% of the Fortune 100 under CEO Assaf Rappaport.
Wiz operates an exceptionally high-velocity, high-compounding enterprise software-as-a-service (SaaS) subscription business model characterized by software gross margins exceeding 80% and industry-shattering Net Revenue Retention (NRR) exceeding 140%. Its commercial revenue engine spans four core pillars: First, workload-based enterprise subscriptions priced on the number of virtual machines, serverless functions, and Kubernetes containers protected across multi-cloud environments (annual contracts typically range from $50,000 to over $1,000,000+ per enterprise). Second, Wiz Code developer scanning and infrastructure-as-code linting add-ons. Third, Wiz AI-SPM platform modules for securing enterprise Large Language Model deployments. Fourth, multi-million-dollar enterprise transactions transacted through AWS Marketplace, Azure Marketplace, and GCP Marketplace, drawing down committed enterprise cloud spend.
Co-Founder and Chief Executive Officer
2020 – Present
6 years (current)
Directs overall corporate strategy, hyper-growth sales execution, high-profile fundraising, and public company IPO readiness.
Co-Founder and Vice President of Product
2020 – Present
6 years (current)
Conceived and leads the product architecture of the Wiz Security Graph and agentless multi-cloud scanning engine.
Co-Founder and Vice President of Engineering
2020 – Present
6 years (current)
Leads distributed engineering infrastructure, petabyte-scale cloud disk analysis, and high-throughput data processing.
Co-Founder and Chief Technology Officer
2020 – Present
6 years (current)
Directs Wiz Research, leading vulnerability discoveries in hyperscaler infrastructure and defining forward cloud defense.
Wiz operates in a high-stakes, fast-consolidating enterprise cybersecurity sector against well-capitalized incumbents. Key challenges include defending against aggressive platform bundling by legacy giants (Palo Alto Networks, CrowdStrike, and Microsoft Defender) that discount cloud security tools alongside endpoint firewalls, addressing the technical limitations of agentless scanning by adding runtime real-time threat blocking without degrading customer performance, managing fierce competition for top-tier cloud security talent, and navigating the operational scrutiny required to execute a premier multi-billion-dollar initial public offering.
Assaf Rappaport currently leads Wiz, Inc., overseeing strategic vision, balance sheet health, and organizational execution in Cloud Security, Cloud Native Application Protection Platform (CNAPP) & Enterprise Cybersecurity SaaS.
Under executive direction, Wiz, Inc. is prioritizing workflow automation alongside disciplined capital allocation to maximize shareholder value.
Leadership at Wiz, Inc. has historically navigated industry cycles by restructuring operational priorities and expanding competitive moats.