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The Sage Group plc

Enterprise Accounting SoftwareFounded 1981
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Sage Group?

David Goldman, Graham Wylie, Paul Muller · Founded 1981 · HQ today: Newcastle upon Tyne, England, United Kingdom

Who founded Sage Group?

Sage Group was founded by David Goldman, Graham Wylie, Paul Muller in 1981. It is now led by Steve Hare.

Founders
David Goldman, Graham Wylie, Paul Muller
Founded
1981
Headquarters
Newcastle upon Tyne, England, United Kingdom
Number of founders
3
Current CEO
Steve Hare (since 2018)
Where was Sage Group founded?
Sage Group was founded in Newcastle upon Tyne, England, United Kingdom in 1981.
When was Sage Group founded?
Sage Group was founded in 1981.
Who started Sage Group?
Sage Group was founded by David Goldman, Graham Wylie and Paul Muller.
How old is Sage Group?
Sage Group is 45 years old as of 2026.

Founding Story

In 1981 David Goldman ran a printing business in Newcastle and wanted a computer program to estimate print jobs. He worked with Newcastle University student Graham Wylie and academic Paul Muller, who wrote estimating and then accounting software. Seeing that other small firms had the same problem, the three founded Sage to sell the software, and bundled accounting software with Amstrad's affordable PCW computers in the mid-1980s brought it to a mass small-business market in the UK.

Background

Ran a printing business in Newcastle upon Tyne and wanted software to estimate print jobs.

Role at The Sage Group plc

David Goldman was the businessman behind Sage's founding in 1981. Looking for a computer program to speed up job estimating at his Newcastle print firm, he worked with Graham Wylie and Paul Muller, then turned the software into a product for other small businesses. He led Sage through its early growth and its 1989 London Stock Exchange listing.

David Goldman was born in 1937 in Sunderland.

Background

Computing student at Newcastle University when Sage was founded.

Role at The Sage Group plc

Graham Wylie wrote much of Sage's early software while a student at Newcastle University and became one of the company's co-founders in 1981. He worked at Sage for about two decades before leaving the company in 2003, and later became known in North East England for property investments and philanthropy. Graham Wylie was born in 1959.

Background

Academic and programmer at Newcastle University.

Role at The Sage Group plc

Paul Muller co-founded Sage in 1981 with David Goldman and Graham Wylie, helping develop the original estimating and accounting software that the company commercialised for small businesses.

Paul Muller was born in 1937 in Los Angeles. Education: California State University.

The Sage Group plc: CEO & Leadership History

Full timeline →

Steve Hare

Chief Executive Officer

2018 – Present

Led Sage's shift to a focused cloud subscription business.

Stephen Kelly

Chief Executive Officer

2014 – 2018

He bought Intacct in 2017. He left in August 2018 and Steve Hare succeeded him.

Paul Walker

Chief Executive Officer

1994 – 2010

He expanded Sage through more than 100 acquisitions and it joined the FTSE 100 in 1999. Guy Berruyer succeeded him in 2010.

David Goldman

Co-Founder

1981 – Present

Founding businessman behind Sage.

Graham Wylie

Co-Founder & Executive Architect

1981 – 2003

Technical co-founder of Sage.

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Who Founded Sage Group? FAQ

Who were the founders of The Sage Group?

The Sage Group was founded in 1981 in Newcastle upon Tyne, England, by businessman David Goldman, academic computer scientist Paul Muller, and student programmer Graham Wylie.

Who was David Goldman and what was his background?

David Goldman was a respected Newcastle businessman who ran Campbell Graphics, a local printing and typesetting company. Frustrated by inaccurate manual estimating and slow accounting calculations, Goldman conceived the idea of computerized business accounting.

How did Graham Wylie become involved as a founding student?

While studying computing science and statistics at Newcastle University, Graham Wylie took a summer work placement at Campbell Graphics in 1981. Wylie wrote an automated financial estimating program for Goldman that performed so brilliantly, Goldman proposed starting a software company together.

Who was Dr. Paul Muller and what was his contribution?

Dr. Paul Muller was an expert computer science lecturer at Newcastle University who worked as a consultant with Campbell Graphics. He contributed advanced systems architecture and software design expertise, joining Goldman and Wylie as an equal founding partner.

Why was the name "Sage" chosen for the company?

The founders chose the name "Sage" from an Oxford English Dictionary entry: symbolizing both a wise, knowledgeable counselor and the aromatic green kitchen herb, suggesting freshness, wisdom, and dependability.

How did the founders sell their first commercial software packages?

In 1981-1982, Graham Wylie hired fellow Newcastle University students to duplicate cassette tapes and floppy disks. The founders placed advertisements in microcomputing magazines and sold accounting packages for Sinclair ZX81 and Amstrad personal computers for £99.

What was David Goldman's leadership role until his retirement?

David Goldman served as Chief Executive Officer and Chairman of Sage from 1981 until stepping back in 1997. He led the company through its successful 1989 London Stock Exchange listing and established its customer-first service culture.

When did David Goldman pass away and how is he remembered?

David Goldman passed away in 1999 at the age of 62. He is remembered as one of Britain's greatest technology business pioneers, with the David Goldman Informatics Centre at the University of Sunderland and the David Goldman Chair of Business Innovation at Newcastle University named in his honor.

What did Graham Wylie achieve after stepping down from Sage in 2003?

After serving as managing director for over two decades, Graham Wylie retired from Sage in 2003 with a fortune exceeding £150 million. He founded Technology Services Group (TSG), became one of Britain's premier racehorse owners, and established the Graham Wylie Foundation for children's healthcare.

What honors has Graham Wylie received?

Graham Wylie was appointed Commander of the Order of the British Empire (CBE) by Queen Elizabeth II in 2003 for services to the computing and software industry, and was knighted in the UK honors system for his extensive philanthropy.

What role did the North East of England play in the founders' vision?

At a time when industrial shipbuilding and coal mining in Newcastle were in decline, the founders proved that world-class computing software and high-tech jobs could thrive in the North East, leaving a permanent economic legacy in the region.

What lasting principle did the founders leave behind for Sage?

The founders established the principle that software must never be built for computer geeks—it must be engineered to be simple, reliable, and usable by everyday small business owners who care about running their business, not debugging code.

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.