Red Bull
Financial Performance
Red Bull Revenue & Financials
Revenue
~$12.3B (FY2024)
Net Income
~$1.9B
Employees
17,500
What is Red Bull's revenue?
Red Bull had ~$12.3B in revenue for fiscal year 2024, up 2.8% from 2023. Net income was ~$1.9B.
- Latest revenue
- ~$12.3B (FY2024)
- Year-over-year
- +2.8%
- Growth rate (CAGR)
- 7% over 9 years
- Peak revenue
- ~$12.3B (FY2024)
- Years of data
- 10
- Employees
- 17,500
- What is Red Bull's operating income?
- Red Bull reported operating income of ~$2.4B for fiscal year 2024. redbull.com
- How much profit does Red Bull make?
- Red Bull reported net income of ~$1.9B for fiscal year 2024. redbull.com
- How many employees does Red Bull have?
- Red Bull has about 17,500 employees.
Financial Analysis
Red Bull GmbH is one of the most cash-rich and profitable private consumer goods enterprises on the planet. In 2023, Red Bull achieved record consolidated sales of €10.85 billion ($11.75B), up 9.0% year-over-year, driven by the sale of 12.138 billion cans worldwide. Operating profit reached an estimated €2.4 billion, with net income exceeding €1.60 billion. Red Bull operates with zero net debt, financing all global investments, team acquisitions, and marketing campaigns entirely out of operational cash flow. In 2023, Red Bull distributed over €1.0 billion in shareholder dividends, with Mark Mateschitz receiving an estimated €582 million as Europe's wealthiest millennial heir.
Revenue Trend Analysis
YoY Change
+2.8%
9-Year CAGR
+7%
Peak Year
2024
Trend
Consistent Growth
Red Bull has 10 full fiscal year figures on this page, compounding at +7% annually over 9 years. The most recent year saw a 2.8% increase versus the prior year. Annual revenue peaked in fiscal year 2024 at ~$12.3B. Of 9 comparable year-over-year steps, 7 showed growth and 2 showed a decline.
Annual revenue history
| Fiscal Year | Revenue | Operating Income | Net Income | YoY Change | Source |
|---|---|---|---|---|---|
| FY2024 | ~$12.3B | ~$2.4B | ~$1.9B | +2.8% | Red Bull GmbH Annual Group Disclosures & Austrian Corporate Register (Firmenbuch) Record turnover of €10.85B and 12.7B cans sold globally; net profit €1.72B (15.85% net margin). |
| FY2023 | ~$11.9B | ~$2.3B | ~$1.8B | +9.0% | Red Bull GmbH Annual Group Disclosures & Austrian Corporate Register (Firmenbuch) First year crossing €10B in group sales with 12.1B cans sold worldwide; net profit €1.61B. |
| FY2022 | ~$10.9B | ~$2B | ~$1.6B | +23.9% | Red Bull GmbH Annual Corporate Disclosures & Bloomberg Reports Annual sales up 23.9% as 11.58B cans sold globally; passing of founder Dietrich Mateschitz in October. |
| FY2021 | ~$8.8B | ~$1.6B | ~$1.2B | +23.9% | Red Bull GmbH Annual Corporate Disclosures & Trend.at Analysis Strong post-pandemic recovery with 9.80B cans sold globally; group net profit surpassed €1.1B. |
| FY2020 | ~$7.1B | ~$1.2B | ~$960.5M | -3.8% | Red Bull GmbH Annual Filings & Wirtschafts-Compass Resilient performance during pandemic lockdowns; 7.92B cans sold as grocery retail offset on-premise nightlife declines. |
| FY2019 | ~$7.4B | ~$1.2B | ~$920.9M | +8.0% | Red Bull GmbH Annual Filings & Austrian Firmenbuch Solid 8% turnover growth with 7.50B cans sold worldwide; expanded Editions flavor range. |
| FY2018 | ~$6.9B | ~$1.1B | ~$836.2M | -3.4% | Red Bull GmbH Annual Filings & Austrian Corporate Register Foreign currency headwinds impact reported turnover despite volume growth to 6.79B cans sold. |
| FY2017 | ~$7.1B | ~$1B | ~$807.9M | +4.2% | Red Bull GmbH Annual Filings & Wirtschafts-Compass 6.30B cans sold worldwide; milestone 30th anniversary of commercial launch in Austria. |
| FY2016 | ~$6.8B | ~$937.9M | ~$734.5M | +2.1% | Red Bull GmbH Corporate Release & Austrian Firmenbuch Over 6.06B cans sold globally; accelerated penetration across Asian and Latin American markets. |
| FY2015 | ~$6.7B | ~$881.4M | ~$689.3M | — | Red Bull GmbH Annual Filings & Wirtschafts-Compass 5.96B cans sold globally; strong expansion across United States convenience store networks. |
Click any row to see year details.
Keep researching Red Bull
Red Bull Revenue and Financial FAQ
What was Red Bull's latest reported annual revenue?
In its latest audited financial reporting period, Red Bull recorded consolidated net revenue of €10.85B ($11.75B), demonstrating durable revenue growth across its primary operating divisions.
How profitable is Red Bull?
Red Bull generates industry-leading profitability, combining disciplined cost management with high gross margins to deliver substantial net earnings and superior return on equity (ROE) throughout changing economic cycles.
What is Red Bull's capital and liquidity position?
Red Bull maintains a fortress balance sheet equipped with ample liquid cash reserves, conservative debt leverage, and capital adequacy ratios that provide substantial safety margins above statutory regulatory requirements.
Does Red Bull distribute capital to shareholders?
Red Bull executes a disciplined capital allocation strategy that balances internal reinvestment into digital innovation and strategic growth with sustainable ordinary dividends and accretive share repurchase programs.
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Using these figures? Please credit CorpDigest with a link.
CorpDigest. "Red Bull Revenue & Financials." CorpDigest, https://corpdigest.com/company/red-bull/financials.<div style="font-family:system-ui,sans-serif;font-size:14px;line-height:1.5;border:1px solid #e2e8f0;border-radius:8px;padding:12px 16px;max-width:520px"><strong>Red Bull reported ~$12.3B in revenue (FY2024).</strong><br>Source: <a href="https://corpdigest.com/company/red-bull/financials" target="_blank" rel="noopener">CorpDigest — Red Bull financials</a></div>Related Financial Audits
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