Founder Profile
Dietrich Mateschitz
Last reviewed: January 1970 · By Swet Parvadiya
Who is Dietrich Mateschitz?
Dietrich Mateschitz is a founder of Red Bull, which was founded in 1984 with Chaleo Yoovidhya.
- Company founded
- Red Bull
- Founded
- 1984
- Co-founders
- Chaleo Yoovidhya
Founding Story
Dietrich Mateschitz (1944–2022) was an Austrian marketing pioneer who discovered Krating Daeng in Thailand, partnered with Chaleo Yoovidhya to found Red Bull GmbH in 1984, and revolutionized global sports and lifestyle marketing until his passing in October 2022.
Sources
This profile does not yet cite a source specific to Dietrich Mateschitz. The sources below document the company company rather than the person, so check them against the claims above.
- Red Bull Official Corporate Portal (Red Bull)
- Red Bull Investor Relations & SEC Filings (Red Bull)