3
Patrice Louvet
CEO
2017 – Present
9 years (current)
Legacy
Louvet joined from Procter and Gamble and has led a sustained brand elevation strategy, reducing promotional activity, closing underperforming stores, and investing in direct-to-consumer channels including e-commerce and company-owned retail. Under his leadership the Ralph Lauren brand has regained pricing power in core luxury and aspirational segments. He also launched the company sustainability platform and has managed the business through significant wholesale channel contraction as department stores lost market share. This ensures long-term success. Yes.