Skip to main content

Ralph Lauren Corporation

Leadership History

Ralph Lauren: CEO History

3 leaders · 1967 to present

Who is the CEO of Ralph Lauren?

Patrice Louvet is the CEO of Ralph Lauren, in the role since 2017. The first chief executive was Ralph Lauren, from 1967.

Current CEO
Patrice Louvet (since 2017)
First CEO
Ralph Lauren (1967)
Leaders documented
3
Founded
1967
NameRoleFromToYears in role
Patrice LouvetCEO2017Present9
Stefan LarssonCEO201520172
Ralph LaurenFounder; CEO 1967-2015, now Executive Chairman and Chief Creative Officer1967201548
Who was CEO of Ralph Lauren before Patrice Louvet?
Stefan Larsson was CEO of Ralph Lauren from 2015 to 2017, before Patrice Louvet took over in 2017.

Company Overview

Ralph Lauren Corporation is a New York-based luxury lifestyle company that trades on the NYSE under the ticker RL. It sells apparel, accessories and home products through its own stores, digital sites, wholesale partners and licensees in North America, Europe and Asia. In FY2026 it generated $8.115 billion in revenue and employed about 23,600 people. Its labels range from the runway Ralph Lauren Collection and Purple Label to Polo Ralph Lauren, the Western-inspired Double RL and Lauren Ralph Lauren. The company is headquartered in New York City, New York. Ralph Lauren Corporation was founded in 1967 in New York City by designer Ralph Lauren, starting with a drawer of wide handmade ties sold under the Polo label in the Empire State Building before growing into an international symbol of American luxury lifestyle.

Patrice Louvet

CEO

2017 – Present

9 years (current)

Legacy

Louvet joined from Procter and Gamble and has led a sustained brand elevation strategy, reducing promotional activity, closing underperforming stores, and investing in direct-to-consumer channels including e-commerce and company-owned retail. Under his leadership the Ralph Lauren brand has regained pricing power in core luxury and aspirational segments. He also launched the company sustainability platform and has managed the business through significant wholesale channel contraction as department stores lost market share.

Stefan Larsson

CEO

2015 – 2017

2 years

Legacy

Larsson, formerly global president of Old Navy and an H&M executive, became CEO in November 2015 with a plan to speed up product cycles and cut costs. He left in May 2017 after disagreements with Ralph Lauren over creative direction.

Ralph Lauren

Founder; CEO 1967-2015, now Executive Chairman and Chief Creative Officer

1967 – 2015

48 years

Legacy

Ralph Lauren founded the company in 1967 with a line of wide ties sold from a drawer in the Empire State Building. He built one of the most valuable personal brands in fashion history by consistently selling an aspirational American lifestyle rather than just clothing. He expanded from menswear into womenswear, home goods, fragrances, and restaurants while maintaining the Polo Ralph Lauren aesthetic across all price points. He stepped back as CEO in 2015 but remained executive chairman and chief creative officer.

Challenges & Strategic Context

Ralph Lauren's main risks are tariffs and sourcing costs on goods made largely in Asia, softer luxury demand if consumer spending slows, and a North American wholesale channel that depends on department stores with weaker traffic. Its strategy also relies on continued average unit retail (AUR) growth; FY2027 first-quarter DTC AUR rose 15%, and price-led growth can stall if shoppers push back. China and wider Asia have been strong recently but remain exposed to economic swings, and the 'quiet luxury' trend toward logo-free design challenges a brand known for the Polo pony.

Ralph Lauren CEO and Leadership FAQ

Who have been the primary Chief Executive Officers in Ralph Lauren Corporation's history?

Key CEOs in Ralph Lauren's history include founder Ralph Lauren (1967 to 2015), Stefan Larsson (2015 to 2017), and current President and CEO Patrice Louvet (2017, present).

What was Ralph Lauren's well-known impact as founder and CEO for nearly five decades?

Ralph Lauren led the company from a small handmade necktie drawer in the Empire State Building in 1967 into an $8 billion global luxury empire. He invented the modern lifestyle retail store, pioneered cinematic fashion advertising, and became the world's most decorated fashion designer.

Who is Patrice Louvet and what track record has he established as CEO?

Patrice Louvet became President and CEO in July 2017 after a 28-year executive career at Procter & Gamble, where he led Global Beauty. Louvet crafted and executed the 'Next Great Chapter' plan, expanding gross margins, growing international sales, increasing AUR prices, and handling the 2020 pandemic.

What role does founder Ralph Lauren hold in the company today?

Ralph Lauren continues to serve actively as Executive Chairman and Chief Creative Officer. He retains complete creative oversight over collection designs, runway presentations, flagship store aesthetics, and brand advertising.

What was Stefan Larsson's tenure as CEO between 2015 and 2017?

Stefan Larsson served as CEO from November 2015 to May 2017, initiating the 'Way Forward Plan' that closed unprofitable retail stores, streamlined management layers, and shortened supply chain lead times before departing due to creative differences with the founder.

How is the partnership between Ralph Lauren and Patrice Louvet structured?

The executive relationship operates as a balanced partnership: Patrice Louvet manages global business operations, financial capital allocation, supply chain, and commercial growth, while Ralph Lauren directs creative vision, product aesthetics, and brand storytelling.

What awards and civic honors has Ralph Lauren received throughout his career?

Ralph Lauren is the only designer to receive the CFDA's Lifetime Achievement, Menswear, Womenswear, and Retailer of the Year awards. He was knighted by Queen Elizabeth II as an Honorary Knight Commander of the Order of the British Empire (KBE) and awarded France's Legion of Honor.

What are CEO Patrice Louvet's long-term growth targets for Ralph Lauren?

Patrice Louvet targets sustained mid-to-high single-digit compound annual revenue growth, expanding operating margins toward 15%, scaling Asian revenue past 25% of total sales, and continuing to elevate Ralph Lauren as the world's leading American luxury lifestyle brand.

Who is the current CEO of Ralph Lauren Corporation?

Patrice Louvet is the President and Chief Executive Officer of Ralph Lauren Corporation, having served as CEO since May 2017.

What was Patrice Louvet’s professional background before joining Ralph Lauren?

Patrice Louvet spent more than 25 years at consumer goods giant Procter & Gamble, serving as Group President of Global Beauty, overseeing prestigious multi-billion-dollar fragrance, cosmetics, and personal care brands.

What has Patrice Louvet accomplished during his tenure as CEO?

Louvet architected the "Next Great Chapter" strategic plan, expanding gross margins past 67%, expanding Average Unit Retail for over 30 consecutive quarters, pivoting to direct-to-consumer digital channels, and establishing a fortress balance sheet.

What role does founder Ralph Lauren hold today?

Ralph Lauren stepped down as CEO in 2015 but remains deeply active as Executive Chairman of the Board and Chief Creative Officer, continuing to guide all creative design, advertising imagery, and brand storytelling.

Who was Stefan Larsson and what happened during his tenure as CEO?

Stefan Larsson served as CEO from November 2015 to May 2017, initiating early supply chain restructuring (Way Forward Plan) before departing due to differing creative views with founder Ralph Lauren.

How is corporate governance structured between Ralph Lauren and the CEO?

Ralph Lauren Corporation maintains a unique dual-partnership: CEO Patrice Louvet oversees commercial execution, global finance, supply chain, and retail operations, while Ralph Lauren oversees aesthetic creative vision and brand DNA.

Where is Ralph Lauren Corporation’s global executive headquarters?

The company is headquartered at 650 Madison Avenue in New York City, with regional commercial headquarters in Geneva, Switzerland, and Hong Kong.

What core culture values define Ralph Lauren executive leadership?

Leadership is guided by Ralph Lauren’s timeless ethos: authenticity, cinematic romance, dignity, long-term brand elevation over short-term quarterly gains, and relentless passion for quality craft.

Related Leadership Timelines

Compare executive leadership tenures and strategic transitions

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.