Ralph Lauren

Ralph Lauren possessed an incredibly rigorous, deeply aesthetic background in mass-market menswear sales, complex retail merchandising, and raw entrepreneurial ambition. Operating as a fiercely dedicated tie salesman who deeply understood the powerful psychology of aspirational branding, this intensely hands-on foundation in the garment district provided the exact commercial mastery required to successfully pioneer the massive Ralph Lauren corporation.

Ralph Lauren is an absolutely legendary American fashion designer, fiercely visionary corporate architect, and the profoundly influential founding patriarch fundamentally responsible for building the massively iconic Polo Ralph Lauren luxury empire. Operating as an incredibly ambitious young salesman working for various New York tie manufacturers, Lauren aggressively recognized the massive, completely untapped demand for highly aspirational, European-styled menswear in the American market. In 1967, he relentlessly launched his own necktie business out of a tiny drawer in the Empire State Building. By fiercely pioneering incredibly cinematic marketing campaigns and aggressively defining the ultimate 'preppy' aesthetic, his absolutely rigorous brand leadership completely revolutionized global fashion merchandising. His massive creative execution permanently established Ralph Lauren as an absolute multi-billion dollar titan of global luxury.