Pinterest, Inc.
Explore Pinterest
Core profile pages, annual revenue records, and related research hubs for this company.
Leadership History
2 leaders · 2022 to present
Pinterest was conceived as a digital replacement for physical pinboards and insect collections. It officially launched in closed beta in March 2010 and grew organically through visual-oriented communities into a public commerce power.
Pinterest operates a digital advertising business model, generating revenue by selling Promoted Pins, video ads, carousel ads, and shopping catalog ads to retail, fashion, beauty, home decor, and consumer packaged goods (CPG) brands looking to capture commercial purchase intent.
Chief Financial Officer
2023 – Present
3 years (current)
Executed disciplined operational expenditure controls, margin expansion, and share buyback programs.
Former Wayfair executive who streamlined Pinterest's financial strategy.
Chief Executive Officer
2022 – Present
4 years (current)
Pivoted strategy toward shoppable commerce; established third-party ad partnerships with Amazon and Google; optimized performance ad units.
Drove revenue acceleration, international monetization, and record active user growth.
Pinterest must balance ad density with a clean visual browsing experience, compete with TikTok and Instagram for creator attention, and monetize its vast international user base where average revenue per user (ARPU) is lower than in the US.
Bill Ready became CEO of Pinterest in June 2022, succeeding co-founder Ben Silbermann.