THE YES
2022
$120M
Why
In a strategic maneuver explicitly designed to accelerate its critical transition into social commerce, Pinterest acquired THE YES, a sophisticated, AI-powered personalized fashion shopping platform.
Impact
This technical acquisition integrated rich brand product catalogs and advanced size-fitting machine learning algorithms directly into Pinterest's core infrastructure. Furthermore, it crucially brought top fashion retail executive Julie Bornstein into Pinterest's leadership, heavily supercharging the company's relationships with global apparel brands.
Outcome
The successful integration of THE YES accelerated Pinterest's transition from a passive visual browsing board into a lucrative, direct-checkout merchant engine, improving ad conversion rates and embedding the platform within the fashion e-commerce ecosystem.