Pinterest, Inc.
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Acquisitions
1
Total Acquisitions
$120M
Disclosed Deal Value
2022
$120M
Acquired AI-powered personalized fashion shopping platform to accelerate direct commerce features.
Integrated rich brand product catalogs, size-fitting algorithms, and brought fashion retail executive Julie Bornstein to Pinterest.
Accelerated Pinterest's transition from passive browsing to direct merchant checkout.
Pinterest drives growth by increasing Gen-Z user engagement through AI curation, expanding shoppable inventory, scaling international ARPU, and partnering with retail media networks.
Pinterest operates a digital advertising business model, generating revenue by selling Promoted Pins, video ads, carousel ads, and shopping catalog ads to retail, fashion, beauty, home decor, and consumer packaged goods (CPG) brands looking to capture commercial purchase intent.
Pinterest acquired AI fashion shopping platform THE YES in 2022 to enhance its direct-to-consumer shopping features.