Paramount Global (formerly ViacomCBS) was hit hard by the decline of traditional television. The modern company is the legacy of Sumner Redstone, an effective, notoriously combative billionaire who built an empire through hard-nosed acquisitions. Redstone famously coined the phrase "Content is King," buying up MTV, Nickelodeon, Comedy Central, the Paramount movie studio, and the CBS television network, forging the most dominant cable television bundle of the 1990s and 2000s.
The Split and the Forced Re-Merger
In 2006, believing that the fast-growing cable networks (Viacom) were being dragged down by the slow-growing broadcast network (CBS), Redstone split the empire into two separate public companies. The strategy worked for a decade. However, as Netflix ignited the streaming revolution and consumers began cutting their expensive cable cords, the economics of television inverted. Scale suddenly became the only way to survive. In 2019, Shari Redstone, Sumner's daughter who had seized control of the family holding company after an ugly legal and corporate boardroom war, forced CBS and Viacom to re-merge. The goal was to combine their content libraries to launch a streaming service capable of competing with Disney and Netflix.
The Collapse of the Cable Bundle
The fundamental crisis facing Paramount is the evaporation of the greatest business model in media history: the cable bundle. For decades Viacom was paid a monthly "affiliate fee" for every household that subscribed to cable, regardless of whether anyone in that house actually watched MTV or Nickelodeon. they sold lucrative advertising against those captive audiences. As millions of Americans abandon traditional cable packages, Paramount loses both the affiliate fees and the major ad reach. This legacy business is profitable, but it is shrinking rapidly, and the company must use this disappearing cash flow to fund its transition to streaming.
The Paramount+ Gamble
Paramount's answer to the streaming wars is Paramount+, a service combining the CBS sports and news lineup with the Paramount movie library and the Taylor Sheridan television universe (Yellowstone-Tulsa King). While the service has grown to tens of millions of subscribers, the economics of streaming are severe. Unlike the cable bundle, where consumers are locked in, streaming subscribers can cancel with one click when their favorite show ends. The cost of producing original content is very high, and Paramount+ has burned billions of dollars attempting to achieve the global scale required to break even, leaving the company heavily indebted and financially strained.
The Endgame and Consolidation
Lacking the theme parks of Disney or the broadband business of Comcast, Paramount was especially exposed to cord-cutting. Shari Redstone sold control to David Ellison's Skydance in a deal that closed in August 2025, and in February 2026 Paramount Skydance agreed to acquire Warner Bros. Discovery for $31 per share, a deal expected to close on October 6, 2026.
