NAVER Corporation
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Founders
Lee Hae-jin · Founded 1999 · Seongnam, South Korea
Quick Answer
NAVER was founded by Lee Hae-jin in 1999 in Seongnam, South Korea. The company is currently led by Choi Soo-yeon.
Lee Hae-jin founded NAVER in 1999 after work inside Samsung SDS. The company built a Korean-language search and knowledge ecosystem, later merged into NHN, then re-emerged as NAVER Corporation with a broader platform strategy.
Lee Hae-jin founded NAVER after work at Samsung SDS, building a Korean-language search and portal business.
Lee Hae-jin shaped NAVER around local search relevance, user-generated knowledge, and Korean internet behavior before the company broadened into commerce, content, fintech, and AI.
Choi Soo-yeon
Chief Executive Officer
Leads NAVER through AI search, shopping, fintech, content, enterprise, and global initiatives.
Lee Hae-jin
Founder
Founded NAVER and shaped its local search and platform strategy.
NAVER was founded by Lee Hae-jin and traces its official establishment to June 1999.
Lee Hae-jin shaped NAVER around Korean-language search and locally relevant internet services.
NAVER's founding story dates to 1999.
The early focus on Korean search relevance became the foundation for a broader domestic platform ecosystem.