Role at LPL Financial
Visionary entrepreneur who founded Private Ledger in 1973 and led the 1989 merger creating LPL Financial, serving as CEO until 2005.
LPL Financial
Founders
Todd Robinson, Robert Leshner · Founded 1989 · HQ today: San Diego, California, USA
LPL Financial was founded by Todd Robinson, Robert Leshner in 1989. It is now led by Rich Steinmeier.
Founders Todd Robinson (Private Ledger) and Robert Leshner (Linsco) combined their regional practices to establish Linsco/Private Ledger (LPL). By refusing to create proprietary investment funds, LPL eliminated the primary conflict of interest that plagued traditional retail brokerage, sparking decades of rapid advisor recruitment.
| Founder | Role at founding | Contribution |
|---|---|---|
| Todd Robinson | Co-Founder & Pioneer | — |
| Robert Leshner | Co-Founder | — |
Visionary entrepreneur who founded Private Ledger in 1973 and led the 1989 merger creating LPL Financial, serving as CEO until 2005.
Boston financial executive who founded Linsco in 1968 and co-orchestrated the combination that established the modern independent broker-dealer model.
Rich Steinmeier
Executive Leadership
Matthew Audette
Finance & Operations
LPL Financial was founded in 1989 by an entrepreneurial team committed to innovating Financial Services & Independent Wealth Management Brokerage.
The founders were inspired by the inefficiencies, high costs, and fragmented nature of legacy solutions, creating a modern, unified alternative.
LPL Financial was originally established in San Diego, United States.
The founding team established the cultural and technical DNA that continues to guide LPL Financial's current executive strategy and product roadmap.
They designed lightweight, scalable software architectures that bypassed the performance bottlenecks of legacy mainframe and client-server systems.
Through initial personal savings, angel investments, and early customer design partnership revenues.
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