Kellanova
Acquisitions
4
Major Deals Covered
$3.3B
Disclosed Deal Value
Kellanova's largest disclosed acquisition here is Pringles Global Business (from P&G) for $2.7B in 2012. This page covers 4 major deals from 2000 to 2017, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Pringles Global Business (from P&G) | 2012 | $2.7B | Kellogg bought the global Pringles business from Procter & Gamble for $2.695 billion in cash in 2012 to build a global salty snacks platform. |
| RXBAR (Chicago Bar Company) | 2017 | $600.0M | Kellogg bought the Chicago-based protein bar maker for $600 million in cash in October 2017 to add a fast-growing, simple-ingredient snack brand. |
| Kashi | 2000 | Undisclosed | Kellogg acquired natural cereal and snack brand Kashi in 2000 to add a whole-grain, health-positioned brand. |
| Keebler Foods | 2001 | Undisclosed | Kellogg acquired Keebler Foods to expand into cookies and crackers and gain a direct-store-delivery network. |
2017
$600M
Kellogg bought the Chicago-based protein bar maker for $600 million in cash in October 2017 to add a fast-growing, simple-ingredient snack brand.
RXBAR gave Kellogg a foothold in protein and better-for-you bars and stayed with Kellanova after the 2023 spin-off.
RXBAR is one of the brands Mars named when it completed the Kellanova acquisition in December 2025.
2012
$2.7B
Kellogg bought the global Pringles business from Procter & Gamble for $2.695 billion in cash in 2012 to build a global salty snacks platform.
The deal roughly doubled Kellogg's international snacks business and made Pringles its largest global brand.
Pringles became the centerpiece of Kellanova and a key reason Mars acquired the company.
2001
Kellogg acquired Keebler Foods to expand into cookies and crackers and gain a direct-store-delivery network.
Keebler brought Cheez-It, Club and Town House, which became central to Kellanova's snack portfolio.
Kellogg sold the Keebler cookie business to Ferrero in 2019 but kept Cheez-It and its crackers.
2000
Kellogg acquired natural cereal and snack brand Kashi in 2000 to add a whole-grain, health-positioned brand.
Kashi gave Kellogg a presence in natural and organic cereal, though growth slowed in the 2010s as newer natural brands competed for shelf space.
Kashi went to WK Kellogg Co in the 2023 spin-off and is no longer part of Kellanova.
Before the sale, Kellanova's stated plan was to grow its biggest snack brands (Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats) faster than its other categories, expand Cheez-It internationally, and keep building in emerging markets, especially Africa through Multipro. Under Mars, the playbook adds cross-selling with Mars confectionery, shared procurement and logistics, and investment that a private owner can make without quarterly earnings pressure.
Kellanova makes money by manufacturing branded packaged foods and selling them to grocery chains, mass merchants, club stores, convenience stores, foodservice operators and e-commerce retailers in roughly 180 markets. Snacks (Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and crackers such as Club and Town House) are the largest share of sales, followed by Kellogg's cereals outside North America, noodles and snacks in Africa through the Multipro distribution business, and North American frozen foods (Eggo, MorningStar Farms). Profit comes from brand pricing power, global scale in a handful of large brands, and cost control on commodities such as potatoes, wheat, corn and vegetable oils. Since December 2025 these sales flow into Mars Snacking rather than being reported publicly.
Kellogg completed its purchase of Pringles from Procter & Gamble in 2012 for $2.695 billion in cash, roughly doubling its international snacks business.
In March 2001, Kellogg acquired Keebler Foods for $4.5 billion ($3.86B cash and assumed debt), adding well-known brands including Cheez-It, Club, Town House, Carr's, and Famous Amos, which became the foundation of Kellanova's global snacking leader.
In October 2017, then-CEO Steve Cahillane acquired Chicago-based whole-food protein bar startup RXBAR (Chicago Bar Company) for $600 million, expanding into high-protein, clean-label snacking for health-conscious consumers.
In January 2015, Kellogg acquired an 86% stake in Bisco Misr (Egypt's premier packaged biscuit and wafer baker) for $125 million, establishing a major manufacturing and distribution gateway across North Africa and the Middle East.
In 2016, Kellogg acquired Brazil's Parati Group for $430 million (BRL 1.38B), expanding its manufacturing footprint and distribution of sweet biscuits and savory crackers across South America.
In July 2019, Kellogg sold its Keebler cookies, Famous Amos, Mother's cookies, and stretch island fruit snacks to Italian confectionery giant Ferrero for $1.3 billion in cash, sharpening capital focus on core growth brands (Pringles, Cheez-It).
Between 2015 and 2020, Kellogg acquired major equity stakes in Tolaram Africa and Multipro (50% interest for over $450M), capturing leading market share in packaged noodles and breakfast snacks across Nigeria, Ghana, and South Africa.
The deal won Kellanova shareholder approval on November 1, 2024 and final regulatory clearance from the European Commission on December 8, 2025. It closed on December 11, 2025.
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