Skip to main content

General Mills, Inc.

Founders

Who Founded General Mills?

Cadwallader C. Washburn, John Crosby · Founded 1866 · HQ today: Golden Valley (Minneapolis), Minnesota

Who founded General Mills?

General Mills was founded by Cadwallader C. Washburn, John Crosby in 1866. It is now led by Dana McNabb.

Founders
Cadwallader C. Washburn, John Crosby
Founded
1866
Headquarters
Golden Valley (Minneapolis), Minnesota
Number of founders
2
Current CEO
Dana McNabb (since 2027)
Where was General Mills founded?
General Mills was founded in Minneapolis, Minnesota in 1866.
When was General Mills founded?
General Mills was founded in 1866.
Who started General Mills?
General Mills was founded by Cadwallader C. Washburn and John Crosby.
How old is General Mills?
General Mills is 160 years old as of 2026.

Founding Story

In 1866 Cadwallader C. Washburn built a flour mill at St. Anthony Falls on the Mississippi in Minneapolis. After his larger 'A' Mill exploded in 1878, killing 18 workers, he rebuilt it with roller-milling technology. Washburn partnered with John Crosby to form the Washburn-Crosby Company in 1877, and its flour won a gold medal at an 1880 millers' exhibition, giving rise to Gold Medal Flour. In 1921 the company created the Betty Crocker name to answer consumer baking letters, and in 1928 company president James Ford Bell merged Washburn-Crosby with other regional mills to form General Mills.

Background

Cadwallader C. Washburn (1818-1882) was a Wisconsin congressman, governor and Union general who built a flour mill at St. Anthony Falls in Minneapolis in 1866. After the 1878 explosion of his Washburn 'A' Mill, he rebuilt with roller-milling technology that helped make Minneapolis the country's flour-milling capital.

Role at General Mills, Inc.

Washburn was one of several brothers prominent in U.S. politics. Alongside his political career he invested in Minneapolis milling, opening his first mill in 1866 and the much larger 'A' Mill in 1874. The 1878 dust explosion destroyed the A Mill and nearby mills and killed 18 workers; Washburn rebuilt with improved dust control and roller mills. In 1877 he partnered with John Crosby to form the Washburn-Crosby Company, the main predecessor of General Mills. He died in 1882. Cadwallader C. Washburn was born in 1818.

John Crosby

Co-founder 1877

Background

John Crosby was Cadwallader Washburn's partner in the Washburn-Crosby Company, formed in 1877 to run the Washburn mills in Minneapolis.

Role at General Mills, Inc.

John Crosby joined Cadwallader Washburn in 1877 to form the Washburn-Crosby Company. The firm's flour won a gold medal at the 1880 Millers' International Exhibition in Cincinnati, which became the Gold Medal Flour brand. Crosby died in 1887, long before the company created Betty Crocker (1921) and merged into General Mills (1928), so those later moves belong to successors such as James Ford Bell.

John Crosby was born in 1828 in Hampden.

John Crosby III was born on November 1, 1828 and died on December 29, 1887.

General Mills, Inc.: CEO & Leadership History

Full timeline →

Dana McNabb

Chief Operating Officer; CEO effective January 1, 2027

2027 – Present

She will be the first woman to lead General Mills. She has said returning the company to profitable growth is her priority, including a rethink of the Blue Buffalo Wilderness dog-food line.

Jeffrey Harmening

Chairman and Chief Executive Officer (executive chair from January 1, 2027)

2017 – 2026

According to the board, General Mills returned more than $17 billion to shareholders through dividends and buybacks under Harmening and reshaped about a third of its portfolio. His tenure ended with sales below their fiscal 2023 peak, a pet impairment and a share price down about 44% over five years.

Ken Powell

Former Chairman and CEO

2007 – 2017

Powell provided steady, competent leadership during a period of disruption in the consumer packaged goods industry. While he struggled to fully arrest the structural decline in the legacy cereal business and was ultimately outmaneuvered in the critical Greek yogurt wars, his strategic acquisitions in the natural and organic space laid essential groundwork for the company's eventual modernization. His disciplined focus on operational efficiency and aggressive global expansion ensured the company remained reliably profitable throughout his tenure.

Stephen Sanger

Former Chairman and CEO

1995 – 2007

Sanger reshaped the scale and scope of General Mills, transforming it from a prominent cereal manufacturer into one of the largest, most powerful consumer packaged goods conglomerates in the world. The Pillsbury acquisition provided the scale necessary to negotiate with increasingly powerful retail giants like Walmart. His leadership established the modern, diversified corporate structure that defines General Mills to this day.

Keep researching General Mills

Who Founded General Mills? FAQ

Who was Cadwallader C. Washburn and how did he establish the predecessor of General Mills in 1866?

Cadwallader C. Washburn, a Wisconsin politician and Union general, built a flour mill at St. Anthony Falls in Minneapolis in 1866. His mills became the Washburn-Crosby Company, the main predecessor of General Mills.

What was the historic Great Mill Disaster of 1878 in Minneapolis?

On May 2, 1878, flour dust ignited inside Washburn's large 'A Mill' in Minneapolis, triggering a catastrophic explosion that destroyed six mills and killed 18 workers. Washburn rebuilt the mill with state-of-the-art dust collection systems and major steel roller-milling technology.

How did John Crosby partner with Washburn to form the Washburn Crosby Company in 1877?

In 1877, Cadwallader Washburn partnered with John Crosby to form the Washburn Crosby Company. Their premium flour won the gold medal at the Millers' International Exhibition in Cincinnati in 1880, inspiring the well-known brand name 'Gold Medal Flour'.

How did James Ford Bell consolidate regional mills to create General Mills in 1928?

In 1928 James Ford Bell, president of Washburn-Crosby, merged it with other regional mills to form General Mills, incorporated on June 20, 1928.

Who created the fictional character 'Betty Crocker' and what was her original purpose in 1921?

In 1921, the Washburn Crosby Company created 'Betty Crocker' as a fictional culinary authority to personally answer thousands of consumer baking questions submitted in response to a Gold Medal Flour puzzle contest, evolving into America's most trusted home cooking icon.

How did the accidental discovery of Wheaties launch the ready-to-eat cereal business in 1924?

According to company history, a wheat-bran mixture spilled on a hot stove produced crisp flakes. Washburn-Crosby refined the process and launched the cereal in 1924, renaming it Wheaties.

Who founded General Mills?

The corporate entity was founded by James Ford Bell in 1928, but the deep historical roots belong to Cadwallader Washburn, a massive 19th-century industrialist who built the Washburn A Mill in Minneapolis, which was the largest and most technologically advanced flour mill in the world at the time.

Related Founder Profiles

Compare founding stories, origins, and entrepreneurial journeys

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.