TaHuna
2023
$45M
Why
Garmin acquired TaHuna, a digital health and wellness platform, to enhance the Garmin Connect ecosystem with advanced health monitoring capabilities, including personalized coaching plans and stress management insights, expanding the company’s footprint in the digital health market.
Impact
The acquisition allowed Garmin to integrate TaHuna’s proprietary health algorithms into the Garmin Connect app, providing users with more sophisticated health insights and personalized recommendations without requiring the development of new hardware sensors.
Outcome
TaHuna’s technology has been fully integrated into the Garmin Connect ecosystem, contributing to a 15% increase in user engagement with the health and wellness features and positioning Garmin to capture a larger share of the $100 billion digital health market.