Ford Motor Company Revenue & Financials

It was late 2006, and Alan Mulally — freshly poached from Boeing — was asking Ford's directors to mortgage everything the company owned, including the blue oval logo itself, to secure $23.6 billion in credit lines. Today Ford is a $187.3 billion revenue machine built on pickup trucks, commercial fleets, and a captive finance arm, simultaneously bleeding $4.8 billion a year on electric vehicles it isn't sure consumers want yet. It pulled in $114.4 billion in FY2025 revenue and $3 billion in EBIT. Revenue: $66.3 billion. EBIT: $6.8 billion — a double-digit margin that would make most industrial companies jealous. The third company is Ford Model e. It lost $4.8 billion on $6.7 billion in revenue last year. Add it all up: $187.3 billion in revenue, roughly breakeven on net income because Model e's losses swallow what Blue and Pro earn. The market cap — just $38.2 billion — tells you that investors see the losses more clearly than the profits. Ford Motor Company reported $187.3B in revenue for fiscal year 2025. Market capitalization stands at approximately $38.2B. Ford's Model e division lost $4.8 billion last year on $6.7 billion in revenue. It doesn't compete with Ford on truck volume in any material sense, but its $800 billion market cap versus Ford's $38 billion tells capital markets a story Ford can't easily counter: that software-native EV architecture is worth twenty times more than manufacturing heritage. Revenue hit $187.3 billion in FY2025. Market cap: $38.2 billion. Ford Pro generated $66.3 billion in revenue with $6.8 billion in EBIT — a 10.3% margin that would be respectable for any industrial company. Ford Blue produced $114.4 billion in revenue but only $3 billion in EBIT, squeezed by warranty costs and the UAW contract. Model e generated $6.7 billion in revenue and lost $4.8 billion. Net income for the full year was approximately negative $8.2 billion after special items, though adjusted EBIT was $6.8 billion. The revenue trajectory tells a recovery story: from $127 billion in pandemic-hit 2020 to $187 billion in 2025, a 47% increase in five years. Model e lost $4.8 billion in FY2025. That's roughly $1.5 billion in annual cost added to a business that barely broke even last year. Supporting move two: $2 billion in cost reduction through manufacturing simplification, fewer vehicle variants, and supply chain optimization. That time, Alan Mulally mortgaged the blue oval, borrowed $23.6 billion, and bought Ford a decade of independence while rivals begged Washington for cash. This time, the bet is different but the stakes are identical: Ford is wagering that Ford Pro's software subscriptions can scale from a promising experiment to a multi-billion-dollar recurring revenue stream before Model e's $4.8 billion annual losses exhaust investor patience. It breaks down in another — Mulally had a single clear enemy (insolvency), while Farley faces a hydra: EV losses, warranty costs north of $3 billion annually, a UAW contract adding $900 per vehicle, and Chinese competitors setting price floors Ford cannot match.