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Canva Pty Ltd

Visual CommunicationFounded 2013
Reviewed by Swet Parvadiya
Company data updated: October 2026

Founders

Who Founded Canva?

Melanie Perkins, Cliff Obrecht, Cameron Adams · Founded 2013 · HQ today: Sydney, New South Wales, Australia

Who founded Canva?

Canva was founded by Melanie Perkins, Cliff Obrecht, Cameron Adams in 2013. It is now led by Melanie Perkins.

Founders
Melanie Perkins, Cliff Obrecht, Cameron Adams
Founded
2013
Headquarters
Sydney, New South Wales, Australia
Number of founders
3
Current CEO
Melanie Perkins (since 2012)
Where was Canva founded?
Canva was founded in Sydney, Australia in 2013.
When was Canva founded?
Canva was founded in 2013.
Who started Canva?
Canva was founded by Melanie Perkins, Cliff Obrecht and Cameron Adams.
How old is Canva?
Canva is 13 years old as of 2026.

Founding Story

In 2007, Melanie Perkins was a 19-year-old student in Australia, earning extra money by tutoring other students on how to use Adobe InDesign. She watched people struggle for weeks just to learn how to put text over an image. She realized the future of design had to be completely online, collaborative, and simple. She and her co-founder started by building a niche product for designing high school yearbooks. It was a large success, providing the cash flow and the technical foundation to eventually launch Canva and take on the global design industry.

Background

University dropout who built Fusion Books, an online yearbook design platform in Australia.

Role at Canva Pty Ltd

Melanie Perkins (born 1987) co-founded Canva after realizing how difficult complex design software like Adobe InDesign was for students to learn. She pitched over 100 investors before securing initial funding. As CEO, she oversaw the product's rapid global adoption, focusing entirely on simplifying the user experience and introducing freemium web-based design templates.

Perkins was born in 1987. Before Canva she co-founded Fusion Books, a web-based yearbook publisher.

Background

Cliff Obrecht holds a background in education and history from the University of Western Australia, but his true expertise was forged as the operational anchor of Fusion Books. Bootstrapping the yearbook design company alongside Melanie Perkins, his deep background in aggressive sales, cold-calling schools, and managing localized printing supply chains provided the highly resilient, gritty operational foundation that later allowed Canva to scale globally.

Role at Canva Pty Ltd

Cliff Obrecht is the co-founder and Chief Operating Officer of Canva. A master of operational execution, sales strategy, and corporate partnerships, Obrecht directed Canva's business development from its early days in Perth. At Canva, Obrecht oversees global operations, people, real estate, international expansions, and strategic corporate M&A. He led the landmark acquisitions of Pexels, Pixabay, Smartmockups, Serif (Affinity), and Leonardo.ai, while orchestrating Canva's global philanthropic commitments alongside Melanie Perkins. Obrecht's operational discipline was crucial in guiding Canva to operating profitability within four years of public launch, a rare feat in venture-backed software. In 2024, Obrecht orchestrated the landmark acquisition of Serif and its Affinity suite, mounting Canva's direct competitive challenge to Adobe Creative Cloud, while co-directing Canva's philanthropic commitments to global poverty relief. (Exact birth year remains publicly undisclosed).

Background

Former lead designer at Google, where he worked on early iterations of Google Wave and Google Analytics.

Role at Canva Pty Ltd

Cameron Adams (born 1980) joined Perkins and Obrecht in 2012 as the technical co-founder. He led the original engineering and product design of the Canva platform, ensuring it could function natively in web browsers without plugin dependencies. He serves as Chief Product Officer, managing Canva's global engineering hubs. Cameron Adams was born in 1980.

Canva Pty Ltd: CEO & Leadership History

Full timeline →

Cliff Obrecht

Co-Founder and Chief Operating Officer

2013 – Present

As COO, he built the global operational infrastructure that allowed Canva to scale past 135 million monthly active users without losing gross margin efficiency.

Melanie Perkins

Chief Executive Officer & Co-Founder

2012 – Present

Founding who launched Fusion Books at 19 and endured 100+ VC rejections to build Canva; scaled the company past US$3.5 billion in 2025 revenue and a US$42 billion 2025 valuation, pledged 30% equity to eliminate extreme poverty, and directs global corporate strategy.

Keep researching Canva

Who Founded Canva? FAQ

Who founded Canva and in what year was the company launched?

Canva was founded by Melanie Perkins, Cliff Obrecht, and Cameron Adams and launched in 2013, officially opening the public beta of the design platform in August 2013.

What was Fusion Books and how did it lead to the founding of Canva?

In 2007, while teaching design programs at the University of Western Australia, Melanie Perkins noticed students struggled with complex desktop software. She and Cliff Obrecht founded Fusion Books, a drag-and-drop web platform allowing schools to design yearbooks online, which became Australia's largest yearbook company and validated the Canva concept.

How did kitesurfing in Maui help the founders secure their first major investment?

In 2011, founder Melanie Perkins traveled to Maui, Hawaii, to attend venture capitalist Bill Tai's MaiTai kitesurfing and tech conference. She learned to kitesurf to network with investors, successfully pitching Bill Tai and securing Canva's first seed funding commitments.

Who was Rick Baker and what was Blackbird Ventures' role in backing Canva?

Rick Baker and Niki Scevak co-founded Australian venture capital firm Blackbird Ventures and led Canva's $3 million seed round in 2013, providing foundational capital alongside Australian co-investment fund Commercialisation Australia.

How did the founders recruit Guy Kawasaki as Chief Evangelist in 2014?

In 2014, well-known former Apple Chief Evangelist Guy Kawasaki discovered Canva and was so impressed by its simplicity that he joined Canva as Chief Evangelist, bringing large global credibility, press coverage, and Silicon Valley adoption to the young Australian startup.

When did Canva reach its first 1 million users?

In 2014, just 14 months after its public launch in August 2013, Canva crossed 1 million registered users, fueled by organic word-of-mouth recommendations among social media marketers, bloggers, and small business owners.

What was the founding design philosophy that shaped Canva's interface?

The founders embraced the philosophy that design should feel empowering rather than intimidating, creating an interface where anyone could open a blank template, drag in elements, and create a notable design in under 5 minutes without opening a user manual.

What enduring historical legacy have the Canva founders established in the technology industry?

The founders built Australia's most valuable private technology company from scratch, proved that world-scale consumer software giants can be created outside Silicon Valley, and transformed visual communication for more than 260 million monthly users worldwide.

Who founded Canva?

It was founded by Melanie Perkins, her husband Cliff Obrecht, and Cameron Adams (a former Google employee who joined as the technical co-founder to actually build the massive web platform).

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Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.