Best Buy
Acquisitions
5
Major Deals Covered
$1.3B
Disclosed Deal Value
Best Buy's largest disclosed acquisition here is GreatCall (Lively) for $800 in 2018. This page covers 5 major deals from 2000 to 2021, each with its price where disclosed and the reason behind it.
| Company | Year | Price | Purpose |
|---|---|---|---|
| Geek Squad | 2002 | Undisclosed | — |
| Magnolia Audio Video | 2000 | Undisclosed | — |
| GreatCall (Lively) | 2018 | Undisclosed | — |
| Current Health | 2021 | Undisclosed | — |
| Yardbird | 2021 | Undisclosed | — |
2021
$400M
Acquired Edinburgh and Boston-based care-at-home healthcare company Current Health, developer of an FDA-cleared remote patient monitoring (RPM) telemetry platform.
Formed commercial healthcare partnerships with prominent regional medical networks including Geisinger Health, Atrium Health, and Mount Sinai, accelerating Best Buy's shift into enterprise healthcare services.
2021
Acquired direct-to-consumer premium outdoor living furniture company Yardbird, which designs and manufactures sustainable luxury patio furnishings from ocean plastic.
Integrated Yardbird showroom displays into selected Best Buy retail locations and expanded direct-to-consumer e-commerce fulfillment through Best Buy logistics.
2018
$800M
Acquired San Diego-based connected health technology firm GreatCall, creator of the Jitterbug easy-to-use phone, Lively mobile medical alert devices, and 24/7 emergency response call center infrastructure.
Rebranded as Lively, the business contributes predictable recurring subscription cash flow and connects Best Buy with over one million active senior subscribers across the United States.
2002
$3M
Best Buy acquired 24-hour computer repair startup Geek Squad, founded by Robert Stephens in Minneapolis in 1994. The acquisition integrated uniformed, certified technicians into every Best Buy retail superstore and established a nationwide fleet of branded Geek Squad service vehicles.
Regarded as one of the most successful acquisitions in modern retail history, Geek Squad employs over 20,000 agents and generates substantial high-margin recurring service and membership revenue.
2000
$87M
Acquired Seattle-based high-end audio and home theater specialist Magnolia Audio Video, operating regional luxury listening rooms.
Scaled into 'Magnolia Home Theater' and 'Magnolia Design Center' dedicated experiential shop-in-shops inside hundreds of high-income Best Buy superstores, capturing lucrative custom residential home cinema installation projects.
Expanding high-margin paid membership tiers (My Best Buy Total), accelerating digital retail media network advertising, growing healthcare monitoring tech, and optimizing store formats for faster omnichannel fulfillment.
Best Buy operates an omnichannel specialty retail and services model. It generates revenue through high-volume product sales (computers, televisions, appliances, smartphones), vendor-funded showroom partnerships (store-within-a-store displays with Apple, Samsung, and Microsoft), paid Geek Squad repairs, and recurring My Best Buy Total subscriptions.
The 2002 acquisition of Geek Squad for approximately $3 million is widely considered Best Buy's most lucrative M&A transaction, creating an in-house service brand generating billions in high-margin support and installation revenue.
Best Buy acquired GreatCall ($800M in 2018) and Current Health ($400M in 2021) to build 'Best Buy Health'—expanding beyond commoditized retail hardware into high-margin healthcare telemetry, remote patient monitoring, and senior living safety subscriptions.
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