Wings of Wellness (WoW)
2022
$3.4B
Why
ADM acquired the Wings of Wellness portfolio from Kellogg and Mars to aggressively expand its alternative protein, texturizers, and nutritional solutions footprint, capturing the massive consumer demand for plant-based and clean-label ingredients.
Impact
The acquisition significantly expanded ADM's presence in the high-growth alternative protein market, providing the company with massive scale efficiencies and a diversified portfolio of premium nutritional brands that drove significant top-line growth and margin expansion.
Outcome
The integration of the WoW portfolio was highly successful, with ADM's alternative protein and texturizer platforms becoming two of the company's fastest-growing product lines, generating billions in annual net sales and solidifying ADM's position as the undisputed leader in the global nutritional ingredient sector.