Vercel vs Webflow: Revenue, Profit and Business Model
Financial summary
Vercel
As a private company, Vercel does not file public financial statements, so all revenue figures are press estimates or numbers shared by the company. TechCrunch, citing Forbes, reported in April 2026 that annual recurring revenue rose from about $100 million at the start of 2024 to a run rate of about $340 million by the end of February 2026. A September 2026 report said annualized revenue had reached about $600 million, up 148% year on year and up from $500 million in July. On funding, Vercel raised $102 million in a Series C in June 2021 and $250 million at a $3.25 billion valuation in May 2024. In September 2025 it raised a $300 million Series F at a $9.3 billion post-money valuation, co-led by Accel and GIC, together with a secondary tender offer for existing shareholders.
Webflow
Webflow is private and does not report revenue or profit. It raised $1.5 million in seed funding in 2014 from investors including Khosla Ventures and Tim Draper, a $72 million Series A led by Accel in 2019, a $140 million Series B at a $2.1 billion valuation in January 2021, and a $120 million Series C at a $4 billion valuation in March 2022, bringing total funding above $330 million. At the time of the Series C, Forbes reported the company was nearing $100 million in annual recurring revenue with more than 200,000 customers. No newer funding round or valuation has been announced.
Where the revenue comes from
Vercel
- Usage-based platform fees
Majority (not disclosed)
Metered charges for compute, data transfer, requests and AI model usage. Reported in 2026 to be most of revenue.
- Pro and Enterprise plans
Not disclosed
Per-member Pro plans and negotiated Enterprise contracts with added security and support terms.
Webflow
- Site plans
Not disclosed
Per-site subscriptions covering hosting, CMS capacity and traffic.
- Workspace plans
Not disclosed
Per-seat subscriptions for designing and collaborating on sites.
- Enterprise contracts and add-ons
Not disclosed
Custom enterprise agreements plus add-ons such as Localization and optimization tools.
Business model and strategy
Vercel
How it makes money
Vercel sells a hosted platform for deploying web applications. A free Hobby tier covers personal, non-commercial projects. The Pro plan charges per team member and includes a monthly usage allowance, and Enterprise contracts are negotiated individually and add security, compliance and support terms.
Growth strategy
Vercel's strategy is to become the default place where AI-built applications run. It markets itself as an "AI Cloud", combining hosting, Fluid compute (introduced in 2025), the AI SDK, an AI Gateway for calling third-party models, and v0 for building apps from prompts.
Competitive advantage
Vercel's edge comes from being the steward of Next.js, a widely used React framework, which lets it support new framework features on its own platform first. Git-based deployments with a preview link for every pull request make the product part of daily team review. Its AI products, v0 and the AI SDK, bring in developers and coding agents that build new apps and deploy them to Vercel by default.
Webflow
How it makes money
Webflow earns subscription revenue. Customers pay for Workspace plans, priced per seat, to design and collaborate on sites, and for Site plans, priced per site, that cover hosting, CMS capacity and traffic. Larger organizations buy Enterprise contracts with custom pricing, security controls and support.
Growth strategy
Webflow is moving upmarket and toward marketing teams rather than only individual designers. Its acquisitions follow that path: Intellimize (April 2024) for AI personalization and testing, GreenSock (October 2024) for web animation, and Vidoso.ai (March 2026) for brand-aligned AI image and video assets.
Competitive advantage
Webflow's editor maps directly to real web layout concepts (boxes, flexbox, grid, classes), so the sites it produces are standard code that professional designers can control in detail. That has built a large base of freelancers and agencies who bring client sites onto the platform. Hosting, CMS, localization and, since the 2024 GreenSock deal, the GSAP animation library are bundled in one product.
Questions about Vercel vs Webflow
How do Vercel Inc. and Webflow, Inc. make money?
Vercel Inc. and Webflow, Inc. generate revenue in fundamentally different ways. Vercel Inc.: Vercel sells a hosted platform for deploying web applications. Webflow, Inc.: Webflow earns subscription revenue.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Vercel vs Webflow overview