Target vs Tesla: Founders, CEOs and History
Target was founded in 1902 by George Dayton and is led by Michael Fiddelke. Tesla was founded in 2003 by Martin Eberhard, Marc Tarpenning, Elon Musk and is led by Elon Musk.
Company facts
Founders
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
Tesla
Martin Eberhard
Martin Eberhard is an American electrical engineer who co-founded Tesla Motors and was its first CEO. He had earlier co-founded NuvoMedia, the company that made the Rocket eBook.
Marc Tarpenning
Marc Tarpenning co-founded Tesla Motors in 2003 and served in early finance, engineering and operating roles, including CFO and vice president of engineering.
Elon Musk
Elon Musk's role in Tesla's founding story is best understood as financier, chairman, product force and later crisis CEO.
JB Straubel
JB Straubel became Tesla's founding CTO and one of the most important technical architects in the company's history.
Ian Wright
Ian Wright is listed among Tesla's early founding figures because he contributed to the company's initial vehicle thinking and engineering direction.
CEOs and their tenures
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Tesla
- Martin Eberhard2003–2007
Chief Executive Officer
Served as founding CEO from 2003 to August 2007, establishing the core technical thesis of high-performance electric vehicles and directing early engineering on the EP1 and EP2 Roadster prototypes before development delays and cost overruns prompted a board re…
Source - Ze'ev Drori2007–2008
Chief Executive Officer
Served as CEO from November 2007 to October 2008 during Tesla's initial manufacturing transition, bringing the Roadster from troubled prototypes into customer deliveries and establishing production discipline before handing leadership to Elon Musk.
Source - Elon Reeve Musk2008–present
CEO
Led Tesla's transformation from a niche electric roadster project into the world's leading EV manufacturer, scaling global Gigafactories, Supercharger infrastructure, and autonomous driving architectures.
Source
Timeline: Target and Tesla side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2003Tesla
Tesla Motors Founded
Tesla Motors was founded in 2003 by Martin Eberhard and Marc Tarpenning to prove that lithium-ion batteries could power a desirable electric car.
2004Tesla
Elon Musk Leads Series A
Elon Musk led Tesla's Series A financing in 2004 and became chairman. The investment gave Tesla enough capital and public credibility to continue Roadster development.
2008Tesla
Roadster Launch
The Roadster launched in 2008 as a highway-capable electric sports car with more than 200 miles of range. It mattered because it proved an EV could be fast, premium and emotionally desirable.
2008Tesla
Elon Musk Becomes CEO
Musk became CEO in 2008 during a severe financing and production crisis. He restructured operations, secured emergency funding and pushed the company toward a clearer product sequence.
2010Tesla
Tesla IPO
Tesla went public in 2010, raising capital while still far from stable profitability. The IPO mattered because it gave Tesla access to public-market funding for product development and manufacturing.
2012Tesla
Model S Launch
The Model S launched in 2012 and moved Tesla beyond the Roadster niche. It mattered because it combined range, software, performance and premium design in a vehicle Tesla controlled more fully.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2014Tesla
Gigafactory Strategy Announced
Tesla announced the Gigafactory strategy in 2014 with Panasonic as a key partner. The move mattered because batteries were the limiting input for EV scale, cost and range.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2016Tesla
SolarCity Acquired
Tesla's 2016 SolarCity acquisition is company-specific because it changed the portfolio rather than simply adding scale. The reported value was $2.6B.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2017Tesla
Model 3 Production Crisis
The Model 3 ramp in 2017 exposed severe bottlenecks caused partly by excessive automation. The crisis mattered because Tesla's mass-market strategy depended on producing a lower-priced vehicle at high volume.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2020Tesla
S&P 500 Inclusion
Tesla joined the S&P 500 in 2020 after proving sustained profitability. The milestone mattered because it brought index-fund ownership, wider institutional attention and validation that Tesla was no longer a speculative startup.
2023Tesla
Global Price Cuts
Tesla cut prices across major markets in 2023 to defend demand and pressure competitors. The move mattered because it showed Tesla could use its direct-sales model to adjust faster than dealer-based rivals.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2025Tesla
$94.8B Revenue and Delivery Decline
In FY2025, Tesla reported $94.8B in revenue and delivered 1,636,129 vehicles. The milestone mattered because revenue and deliveries both showed the company had entered a more mature, contested phase.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Tesla
- Maxwell Technologies2019$218M
- DeepScale2019Undisclosed
- Hibar Systems2019Undisclosed
- Perbix Machine Company2017$10.5M
- SolarCity2016$2.6B
- Grohmann Engineering2016$135M
Questions about Target vs Tesla
Who is the CEO of Target Corporation and Tesla, Inc.?
Target Corporation is led by Michael Fiddelke and Tesla, Inc. is led by Elon Musk. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Target Corporation founded vs Tesla, Inc.?
Target Corporation was founded in 1902 — 101 years before Tesla, Inc., which was founded in 2003. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Tesla, Inc..
How many employees does Target Corporation have compared to Tesla, Inc.?
Target Corporation employs approximately 415,000 people, while Tesla, Inc. employs approximately 134,785. Target Corporation has the larger workforce at 415,000 employees, compared to Tesla, Inc.'s 134,785. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Target Corporation and Tesla, Inc. headquartered?
Both Target Corporation and Tesla, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Target Corporation and Tesla, Inc.?
Target Corporation was founded by George Dayton. Tesla, Inc. was founded by Martin Eberhard, Marc Tarpenning, Elon Musk, JB Straubel, Ian Wright.
Which company has a longer operating history — Target Corporation or Tesla, Inc.?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Tesla, Inc. has been in operation for around 23 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Target vs Tesla overview