Salesforce vs Zapier: Revenue, Profit and Business Model
Salesforce reported $41.5B of revenue in FY2026 and $7.5B of net income. Zapier reported $310M of revenue in FY2023 and — of net income.
Latest financial snapshot
Salesforce
- Latest revenue
- $41.5B (FY2026)
- Net income
- $7.5B
- Net margin
- 18.0%
- Revenue growth
- +19.4% a year, FY2017–FY2026
Zapier
- Latest revenue
- $310M (FY2023)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +48.8% a year, FY2021–FY2023
Financial summary
Salesforce
Salesforce grew revenue from $8.4 billion in fiscal 2017 to $41.5 billion in fiscal 2026, helped by acquisitions such as MuleSoft, Tableau and Slack. After activist investors including Elliott and Starboard took stakes in early 2023, the company cut about 10% of staff, disbanded its board M&A committee and shifted to margins and capital returns. Fiscal 2026 brought $7.46 billion of GAAP net income, $14.4 billion of free cash flow and $14.3 billion returned to shareholders. In Q2 fiscal 2027 (ended July 31, 2026) revenue rose 11% to $11.345 billion, and full-year guidance was raised to $46.1 billion to $46.4 billion.
Zapier
Zapier is private and does not publish financial statements. According to the company, it raised $1.3 million in 2012 and was valued at $5 billion in January 2021 without raising any further funding. That valuation came from a secondary sale: Sequoia Capital and Steadfast Financial bought shares from early investors, and Foster said the founders did not sell. Zapier has been profitable since 2014. Forbes reported annual recurring revenue of about $140 million in 2021. Later figures of around $310 million are third-party estimates (Sacra for 2023, Latka for 2024), not company disclosures. No revenue figure for 2025 or 2026 has been published.
Revenue and profit by year
Salesforce
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $41.5B | $7.5B | 18.0% | +9.6% | Source |
| FY2025 | $37.9B | $6.2B | 16.4% | +8.7% | Source |
| FY2024 | $34.9B | $4.1B | 11.9% | +11.2% | Source |
| FY2023 | $31.4B | $208M | 0.7% | +18.3% | Source |
| FY2022 | $26.5B | $1.4B | 5.5% | +24.7% | Source |
| FY2021 | $21.3B | $4.1B | 19.2% | +24.3% | Source |
| FY2020 | $17.1B | $126M | 0.7% | +28.7% | Source |
| FY2019 | $13.3B | $1.1B | 8.4% | +26.0% | Source |
| FY2018 | $10.5B | $360M | 3.4% | +25.6% | Source |
| FY2017 | $8.4B | $323M | 3.8% | — | Source |
Zapier
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2023 | $310M | — | 0.0% | — | Source |
| FY2021 | $140M | — | 0.0% | — | Source |
Where the revenue comes from
Salesforce
- Sales cloud subscriptions
- Service cloud subscriptions
- Platform and data subscriptions
- Marketing and commerce subscriptions
- Analytics and integration products
- Professional services
Zapier
- Self-serve subscriptions
Not disclosed
Monthly and annual Professional and Team plans, priced by task volume.
- Enterprise contracts
Not disclosed
Custom contracts with SSO, admin controls, and AI governance features for larger organizations.
Business model and strategy
Salesforce
How it makes money
Salesforce sells multi-year software subscriptions, mostly priced per user per month, plus consumption pricing for Data 360 and Agentforce. In fiscal 2026 (ended January 31, 2026), subscription and support revenue was $39.39 billion, about 95% of the $41.53 billion total; professional services added $2.14 billion.
Growth strategy
Salesforce is pushing three levers: Agentforce AI agents priced on consumption or flex credits, Data 360 (formerly Data Cloud) to unify customer data, and the Informatica acquisition, closed in November 2025, to add data management and governance. It also cross-sells Slack as the interface for agents and keeps buying back stock under a $50 billion authorization announced in February 2026.
Competitive advantage
Salesforce's advantage is switching cost. Large customers build years of custom objects, workflows, integrations and AppExchange apps on the platform and train administrators on it, so replacing it means re-implementing core sales and service processes. Owning Slack, MuleSoft, Tableau and Informatica also lets Salesforce sell data, integration and collaboration around the CRM record.
Zapier
How it makes money
Zapier sells tiered subscriptions priced mainly by task volume, where a task is one action that an automation completes. A free plan with a limited monthly task allowance brings users in. Paid Professional and Team plans unlock multi-step Zaps, branching logic, premium apps, and shared workspaces. Enterprise contracts add SAML SSO, admin controls, and governance features.
Growth strategy
Zapier's current strategy rests on three pieces. First, it is growing AI products such as Zapier Agents, Copilot, and Zapier MCP. Second, it is adding tools beyond Zaps, including Tables, Interfaces, and Canvas, so teams can build complete internal workflows inside Zapier. Third, it is selling to larger companies with enterprise plans that add admin controls, SSO, and AI governance.
Competitive advantage
Zapier's main advantage is breadth. It lists more than 9,000 apps, compared with roughly 2,000 for Make, so a niche SaaS tool is more likely to already have a maintained Zapier connector. It also has a large base of non-technical users, a big library of templates and search-friendly integration pages, and a profitable business that doesn't depend on venture funding.
Questions about Salesforce vs Zapier
Which company has higher revenue — Salesforce, Inc. or Zapier Inc.?
Salesforce, Inc. reported $41.5B (FY2026), while Zapier Inc. reported $310.0M (FY2023). By last reported revenue, Salesforce, Inc. is the larger business, with Zapier Inc. reporting a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Salesforce, Inc. vs Zapier Inc.?
Salesforce, Inc. has a market capitalisation of $185.4B. A public market cap figure for Zapier Inc. was not available (it may be privately held).
Which is more financially efficient — Salesforce, Inc. or Zapier Inc.?
Salesforce, Inc. generates $498k / employee in revenue per employee, while Zapier Inc. generates $388k / employee. Salesforce, Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Salesforce, Inc. and Zapier Inc. make money?
Salesforce, Inc. and Zapier Inc. generate revenue in fundamentally different ways. Salesforce, Inc.: Salesforce sells multi-year software subscriptions, mostly priced per user per month, plus consumption pricing for Data 360 and Agentforce. Zapier Inc.: Zapier sells tiered subscriptions priced mainly by task volume, where a task is one action that an automation completes.
Is Salesforce, Inc. bigger than Zapier Inc.?
By last reported revenue, Salesforce, Inc. ($41.5B (FY2026)) is the larger company compared to Zapier Inc. ($310.0M (FY2023)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Salesforce vs Zapier overview