Plum Goodness vs Unilever: Revenue, Profit and Business Model
Plum Goodness had ~$46.6M of annual revenue in FY2025 and ~$2.9M of net income. Unilever had ~$57.1B of annual revenue in FY2025 and ~$10.7B of net income.
Latest financial snapshot
Plum Goodness
- Latest annual revenue
- ~$46.6M (FY2025)
- Net income
- ~$2.9M
- Net margin
- 6.2%
- Revenue growth
- +11.7% a year, FY2023–FY2025
Unilever
- Latest annual revenue
- ~$57.1B (FY2025)
- Net income
- ~$10.7B
- Net margin
- 18.7%
- Revenue growth
- -0.5% a year, FY2016–FY2025
Financial summary
Plum Goodness
Plum grew total revenue 71% to ~$37.4 million (₹322.3 crore) in FY23 while losses widened to ~$6.14 million (₹52.9 crore). Revenue from operations reached ~$37.8 million (₹326 crore) in FY24 with an ~$9.74 million (₹84 crore) loss. In FY25 revenue rose 23.3% to ~$46.6 million (₹402 crore), advertising fell 7% to ~$16.1 million (₹139 crore), and the company booked a ~$2.9 million (₹25 crore) profit with a 6.22% EBITDA margin and ~$10.7 million (₹92 crore) of cash and bank balances. Its last priced round, the $35 million Series C in March 2022, valued it at about $250 million. Plum (Pureplay Skin Sciences) is India's first 100% vegan beauty brand and a major D2C personal care company, achieving a private market valuation of roughly $250 million.
Unilever
Unilever's 2025 turnover from continuing operations was ~$57.1 billion (EUR 50.5 billion), down 3.8% in reported terms because of adverse currency moves and disposals, even as underlying sales grew 3.5% with 1.5% from volume. Free cash flow was ~$6.67 billion (EUR 5.9 billion), about $757 million (EUR 670 million) of productivity savings had been delivered by the end of 2025, and the company announced a new ~$1.69 billion (EUR 1.5 billion) share buyback. Momentum improved in 2026: first-half turnover was ~$28.9 billion (EUR 25.6 billion) (up 0.5%), underlying sales grew 4.8% with 4.2% volume, Q2 underlying growth reached 5.8%, and the underlying operating margin was 20.3%. Unilever raised its full-year outlook after the H1 2026 results. Unilever is a massive multinational fast-moving consumer goods company with a market valuation generally exceeding $130 billion.
Revenue and profit by year
Plum Goodness
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$46.6M | ~$2.9M | 6.2% | +23.3% | Source |
| FY2024 | ~$37.8M | ~-$9.7M | -25.8% | +1.1% | Source |
| FY2023 | ~$37.4M | ~-$6.1M | -16.4% | — | Source |
Unilever
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$57.1B | ~$10.7B | 18.7% | -3.8% | Source |
| FY2024 | ~$59.3B | ~$6.5B | 10.9% | +1.5% | Source |
| FY2023 | ~$58.4B | ~$7.3B | 12.6% | -14.0% | Source |
| FY2022 | ~$67.9B | ~$8.6B | 12.7% | +14.5% | Source |
| FY2021 | ~$59.3B | ~$6.8B | 11.5% | +3.4% | Source |
| FY2020 | ~$57.3B | ~$6.3B | 11.0% | -2.4% | Source |
| FY2019 | ~$58.7B | ~$6.4B | 10.8% | +2.0% | Source |
| FY2018 | ~$57.6B | ~$10.6B | 18.4% | -5.1% | Source |
| FY2017 | ~$60.7B | ~$6.8B | 11.2% | +1.9% | Source |
| FY2016 | ~$59.6B | ~$5.9B | 9.8% | — | Source |
Where the revenue comes from
Plum Goodness
- Product sales (skincare, bodycare, haircare, fragrance, makeup)100
Sale of Plum, Plum BodyLovin' and Phy products is the company's only operating revenue stream (~$46.6 million (₹402 crore) in FY25). Another ~$1.97 million (₹17 crore) of interest and mutual fund gains is non-operating income.
Unilever
- Power Brands
78% of 2025 turnover
Dove, Vaseline, Rexona, Sunsilk, OMO, Knorr and the other Power Brands made up 78% of turnover in 2025.
- Beauty & Wellbeing
Not formally reported
One of four business groups reported after the 2025 Ice Cream demerger; it includes prestige beauty and wellbeing supplements.
- Personal Care
Not formally reported
One of the four business groups reported after the 2025 Ice Cream demerger.
- Home Care
Not formally reported
One of the four business groups reported after the 2025 Ice Cream demerger.
- Foods
Not formally reported
Largely to be combined with McCormick in a pending transaction; it includes Unilever Food Solutions for foodservice.
Business model and strategy
Plum Goodness
How it makes money
Plum makes money from one operating stream: selling its own beauty and personal care products. Products are formulated in-house and sold across skincare, bodycare (Plum BodyLovin'), haircare, fragrance, makeup and men's grooming (Phy). Distribution is omnichannel: plumgoodness.com, marketplaces such as Amazon, Flipkart and Nykaa, quick-commerce apps, multi-brand retail and roughly 35 exclusive brand outlets.
Growth strategy
Plum is seeking $75-100 million, with Rothschild & Co advising according to Mint in 2026, to expand offline retail beyond its ~35 exclusive outlets and launch new products. Shankar Prasad has said the goal is to cross ~$116 million (₹1,000 crore) in revenue.
Competitive advantage
Plum's edge is an early, consistent vegan and cruelty-free positioning paired with ingredient transparency, and a portfolio wide enough (500+ SKUs) to keep customers buying across face, body and hair. Reaching profitability in FY25 also gives it more room than loss-making rivals.
Unilever
How it makes money
Unilever makes money by manufacturing and selling branded, repeat-purchase consumer products through supermarkets, convenience stores, pharmacies, small independent shops and e-commerce. After the 2025 Ice Cream demerger it reports four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its Power Brands, such as Dove, Vaseline, Rexona, Sunsilk, OMO and Knorr, made up 78% of turnover in 2025.
Growth strategy
Under Fernando Fernandez, Unilever is concentrating investment behind about 30 Power Brands, increasing marketing spend through social and influencer channels, rotating the portfolio toward premium beauty and wellbeing (2025 deals included Dr. Squatch, Wild and Minimalist), and separating lower-growth food and ice cream assets.
Competitive advantage
Unilever's advantage is a mix of trusted brands, emerging-market distribution, local manufacturing, repeat-purchase categories, Power Brand marketing scale, and deep category knowledge in personal care, home care, beauty, and foods.
Questions about Plum Goodness vs Unilever
Which company has higher revenue — Plum Goodness or Unilever PLC?
Plum Goodness had ~$46.6M (FY2025), while Unilever PLC had ~$57.1B (FY2025). By latest annual revenue, Unilever PLC is the larger business, with Plum Goodness showing a smaller revenue base.
What is the market cap of Plum Goodness vs Unilever PLC?
Plum Goodness's market capitalisation stands at $150M, while Unilever PLC's is $132.5B. Unilever PLC carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Plum Goodness.
How does revenue per employee compare for Plum Goodness and Unilever PLC?
Unilever PLC generates $594k / employee in revenue per employee. A comparable figure for Plum Goodness requires matching employee and revenue data from the same reporting period.
How do Plum Goodness and Unilever PLC make money?
Plum Goodness and Unilever PLC generate revenue in fundamentally different ways. Plum Goodness: Plum makes money from one operating stream: selling its own beauty and personal care products. Unilever PLC: Unilever makes money by manufacturing and selling branded, repeat-purchase consumer products through supermarkets, convenience stores, pharmacies, small independent shops and e-commerce.
Which company is valued higher relative to revenue — Plum Goodness or Unilever PLC?
On a price-to-sales (P/S) basis, Plum Goodness trades at 3.2x P/S and Unilever PLC at 2.3x P/S. Plum Goodness commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Unilever PLC. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Plum Goodness bigger than Unilever PLC?
By last reported revenue, Unilever PLC (~$57.1B (FY2025)) is the larger company compared to Plum Goodness (~$46.6M (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Plum Goodness vs Unilever overview