Procter & Gamble vs Toyota: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Procter & Gamble and Toyota side by side

1. 1837Procter & Gamble

   Company Founded in Cincinnati

   William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.

2. 1862Procter & Gamble

   Civil War Army Contracts Fuel Expansion

   P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.

3. 1882Procter & Gamble

   Ivory Soap Launches Nationally

   Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.

4. 1890Procter & Gamble

   Company Incorporates and Expands Nationally

   Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…

5. 1911Procter & Gamble

   Crisco Shortening Introduced

   P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.

6. 1931Procter & Gamble

   Brand Management System Invented

   P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.

7. 1937Toyota

   Toyota Motor Corporation incorporated

   Toyota Motor Corporation was incorporated after Kiichiro Toyoda expanded the Toyoda family business from automatic looms into automobile manufacturing.

8. 1946Procter & Gamble

   Tide Detergent Launches

   P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…

9. 1955Toyota

   Toyopet Crown launched

   The Toyopet Crown gave Toyota a postwar passenger-car platform and later became its first passenger car exported to the United States.

10. 1961Procter & Gamble

    Pampers Diapers Introduced

    P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.

11. 1966Toyota

    Corolla launched

    Toyota launched the Corolla, a compact car that became central to its mass-market export strategy.

12. 1989Toyota

    Lexus launches

    Toyota launched Lexus with the LS 400, moving into premium vehicles with a quality-led strategy.

13. 1997Toyota

    Prius launches in Japan

    Toyota launched the Prius, turning hybrid technology into a mass-produced passenger vehicle.

14. 2005Procter & Gamble

    Gillette Acquired for 57 Billion Dollars

    P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.

15. 2014Procter & Gamble

    Portfolio Transformation Announced

    CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.

16. 2016Toyota

    Acquired Daihatsu Motor Co., Ltd.

    Toyota Motor acquired Daihatsu Motor Co., Ltd..

17. 2019Procter & Gamble

    Portfolio Simplification Completed

    P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.

18. 2021Toyota

    Acquired Lyft Level 5

    Toyota Motor acquired Lyft Level 5 for $550 million.

19. 2021Toyota

    Acquired CARMERA

    Toyota Motor acquired CARMERA.

20. 2024Procter & Gamble

    Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars

    P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.

21. 2026Toyota

    Kenta Kon becomes president and CEO

    Kenta Kon became president and CEO on April 1, 2026, while Koji Sato moved to vice chairman and chief industry officer.

22. 2026Toyota

    FY2026 sales revenues reach ~$340B (JPY 50.685T)

    Toyota reported FY2026 sales revenues of ~$340 billion (JPY 50,684.952 billion) and net income attributable to Toyota Motor Corporation of ~$25.8 billion (JPY 3,848.098 billion).

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