Procter & Gamble vs SpaceX: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Procter & Gamble and SpaceX side by side

1. 1837Procter & Gamble

   Company Founded in Cincinnati

   William Procter and James Gamble sign a partnership agreement on October 31, 1837, establishing Procter & Gamble in Cincinnati, Ohio, with combined capital of approximately 7,192 dollars.

2. 1862Procter & Gamble

   Civil War Army Contracts Fuel Expansion

   P&G wins contracts to supply the Union Army with soap and candles, generating significant revenue that enables manufacturing expansion and introduces millions of American soldiers to P&G products for the first time.

3. 1882Procter & Gamble

   Ivory Soap Launches Nationally

   Harley Procter and James Norris Gamble introduce Ivory soap, promoted as 99 and 44/100 percent pure and notable for its floating characteristic.

4. 1890Procter & Gamble

   Company Incorporates and Expands Nationally

   Procter & Gamble incorporates in Ohio with capital of 4.5 million dollars and begins building manufacturing capacity outside Cincinnati, establishing the operational infrastructure for national distribution that the Ivory soap advertising campaign had created…

5. 1911Procter & Gamble

   Crisco Shortening Introduced

   P&G launches Crisco vegetable shortening, the first hydrogenated vegetable oil product marketed to American consumers as an alternative to lard and butter.

6. 1931Procter & Gamble

   Brand Management System Invented

   P&G executive Neil McElroy writes a famous internal memo proposing that each brand have its own dedicated management team responsible for competing against all rivals including other P&G brands.

7. 1946Procter & Gamble

   Tide Detergent Launches

   P&G introduces Tide synthetic detergent, which rapidly becomes the best-selling laundry product in the United States and establishes the template for all future P&G brand development: superior product performance, heavy consumer advertising, and sustained mark…

8. 1961Procter & Gamble

   Pampers Diapers Introduced

   P&G introduces Pampers disposable diapers, transforming the infant care category and creating what will become one of the company's most globally significant brands.

9. 2002SpaceX

   SpaceX is founded

   Elon Musk founded Space Exploration Technologies Corp. to reduce launch costs and make Mars settlement technically possible.

10. 2005Procter & Gamble

    Gillette Acquired for 57 Billion Dollars

    P&G completes the acquisition of Gillette Company for approximately 57 billion dollars in an all-stock transaction, adding Gillette razors, Braun appliances, Oral-B dental products, and Duracell batteries to the P&G portfolio.

11. 2008SpaceX

    Falcon 1 reaches orbit

    Falcon 1 became the first privately developed liquid-fuel rocket to reach orbit, rescuing SpaceX after three failed attempts.

12. 2012SpaceX

    Dragon reaches the ISS

    Dragon became the first private spacecraft to dock with the International Space Station, proving SpaceX could serve NASA cargo missions.

13. 2014Procter & Gamble

    Portfolio Transformation Announced

    CEO A.G. Lafley announces P&G's plan to divest more than 100 brands and focus the company on approximately 80 core brands in ten product categories.

14. 2015SpaceX

    Falcon 9 booster landing

    SpaceX landed an orbital-class booster, establishing the technical base for reusable launch economics.

15. 2017SpaceX

    Orbital booster reflight

    SpaceX reflown an orbital-class booster, pushing reuse from demonstration into operating model.

16. 2019Procter & Gamble

    Portfolio Simplification Completed

    P&G completes the brand portfolio simplification, having divested more than 100 brands and consolidated around approximately 65 core brands.

17. 2020SpaceX

    Crew Dragon carries astronauts

    SpaceX became the first private company to carry astronauts to orbit, restoring U.S. crew launch capability.

18. 2021SpaceX

    Acquired Swarm Technologies

    SpaceX acquired Swarm Technologies.

19. 2023SpaceX

    Starship flight testing begins

    SpaceX conducted the first integrated Starship flight test, starting the high-risk development cycle for its next launch system.

20. 2024Procter & Gamble

    Fiscal Year 2024 Net Sales Reach Approximately 84 Billion Dollars

    P&G reports fiscal year 2024 net sales of $84.0 billion and net earnings attributable to P&G of about $14.9 billion, and raises its quarterly dividend 7% to $1.0065 per share, its 68th consecutive annual increase.

21. 2025SpaceX

    FY2025 revenue reaches $18.674B

    SpaceX reported $18.674B in FY2025 revenue and a $4.937B net loss in its 2026 prospectus.

22. 2026SpaceX

    Prospectus lists SPCX and Starlink scale

    The 2026 prospectus described a Nasdaq listing under SPCX and about 10.3M Starlink subscribers as of March 31, 2026.

Acquisitions

Questions about Procter & Gamble vs SpaceX