PepsiCo vs Tesla: Founders, CEOs and History
PepsiCo was founded in 1965 by Caleb Bradham, Donald M. Kendall, Herman W. Lay and is led by Ramon Laguarta. Tesla was founded in 2003 by Martin Eberhard, Marc Tarpenning, Elon Musk and is led by Elon Musk.
Company facts
Founders
PepsiCo
Caleb Bradham
Caleb Bradham created "Brad's Drink" at his New Bern pharmacy in 1898, renamed it Pepsi-Cola and incorporated the Pepsi-Cola Company in 1902.
Donald M. Kendall
Donald M. Kendall led Pepsi-Cola and engineered its 1965 merger with Frito-Lay to form PepsiCo, which he ran as CEO until 1986.
Herman W. Lay
Herman W. Lay (1909-1982) started his career as a snack food salesman. In 1932, he opened a snack food operation in Nashville, Tennessee, eventually purchasing the manufacturer and renaming it H.W. Lay & Company.
Tesla
Martin Eberhard
Martin Eberhard is an American electrical engineer who co-founded Tesla Motors and was its first CEO. He had earlier co-founded NuvoMedia, the company that made the Rocket eBook.
Marc Tarpenning
Marc Tarpenning co-founded Tesla Motors in 2003 and served in early finance, engineering and operating roles, including CFO and vice president of engineering.
Elon Musk
Elon Musk's role in Tesla's founding story is best understood as financier, chairman, product force and later crisis CEO.
JB Straubel
JB Straubel became Tesla's founding CTO and one of the most important technical architects in the company's history.
Ian Wright
Ian Wright is listed among Tesla's early founding figures because he contributed to the company's initial vehicle thinking and engineering direction.
CEOs and their tenures
PepsiCo
- D. Wayne Calloway1986–1996
Chief Executive Officer
He more than doubled PepsiCo's revenues during his tenure and heavily invested in the restaurant division before it was later spun off.
Source - Roger Enrico1996–2001
Chief Executive Officer
He dramatically simplified the company's structure, allowing it to focus resources on its core grocery and convenience store distribution networks.
Source - Steven Reinemund2001–2006
Chief Executive Officer
He oversaw significant international expansion and revenue growth, setting a strong operational foundation before handing leadership to Nooyi.
Source - Indra Nooyi2006–2018
Chief Executive Officer
Under her 12-year tenure as CEO, PepsiCo's revenue grew by more than 80%, and she fundamentally reshaped the company's identity from a junk-food purveyor to a diversified global food and beverage giant.
Source - Ramon Laguarta2018–present
Chairman of the Board & Chief Executive Officer
He sustained strong organic revenue growth and protected operating margins through historically challenging supply chain conditions, while committing the company to major sustainability and packaging reduction goals.
Source
Tesla
- Martin Eberhard2003–2007
Chief Executive Officer
Served as founding CEO from 2003 to August 2007, establishing the core technical thesis of high-performance electric vehicles and directing early engineering on the EP1 and EP2 Roadster prototypes before development delays and cost overruns prompted a board re…
Source - Ze'ev Drori2007–2008
Chief Executive Officer
Served as CEO from November 2007 to October 2008 during Tesla's initial manufacturing transition, bringing the Roadster from troubled prototypes into customer deliveries and establishing production discipline before handing leadership to Elon Musk.
Source - Elon Reeve Musk2008–present
CEO
Led Tesla's transformation from a niche electric roadster project into the world's leading EV manufacturer, scaling global Gigafactories, Supercharger infrastructure, and autonomous driving architectures.
Source
Timeline: PepsiCo and Tesla side by side
1898PepsiCo
Pepsi-Cola Invented in North Carolina
Caleb Bradham formulated the original digestive cola syrup in his drugstore.
1965PepsiCo
Historic Merger of Pepsi-Cola & Frito-Lay
Donald Kendall and Herman Lay created PepsiCo, uniting snacks and soft drinks.
1975PepsiCo
Launch of the Pepsi Challenge
National blind taste tests shook Coca-Cola's market dominance and redefined advertising.
1997PepsiCo
Restaurant Business Spun Off
PepsiCo spun off its restaurant businesses (Pizza Hut, Taco Bell and KFC) as Tricon Global Restaurants, now Yum! Brands, in 1997.
1998PepsiCo
Acquisition of Tropicana ($3.3B)
Acquired chilled orange juice leader Tropicana to dominate morning beverages.
2001PepsiCo
Acquisition of Quaker Oats & Gatorade ($13.4B)
Acquired Quaker Oats, adding sports hydration pioneer Gatorade to the portfolio.
2003Tesla
Tesla Motors Founded
Tesla Motors was founded in 2003 by Martin Eberhard and Marc Tarpenning to prove that lithium-ion batteries could power a desirable electric car.
2004Tesla
Elon Musk Leads Series A
Elon Musk led Tesla's Series A financing in 2004 and became chairman. The investment gave Tesla enough capital and public credibility to continue Roadster development.
2006PepsiCo
Indra Nooyi becomes CEO
Indra Nooyi became CEO of PepsiCo in 2006. Chief executive of PepsiCo from 2006 to 2018.
2008Tesla
Roadster Launch
The Roadster launched in 2008 as a highway-capable electric sports car with more than 200 miles of range. It mattered because it proved an EV could be fast, premium and emotionally desirable.
2008Tesla
Elon Musk Becomes CEO
Musk became CEO in 2008 during a severe financing and production crisis. He restructured operations, secured emergency funding and pushed the company toward a clearer product sequence.
2010Tesla
Tesla IPO
Tesla went public in 2010, raising capital while still far from stable profitability. The IPO mattered because it gave Tesla access to public-market funding for product development and manufacturing.
2011PepsiCo
Wimm-Bill-Dann Acquired
PepsiCo completed its acquisition of the Russian dairy and juice company Wimm-Bill-Dann in 2011.
2012Tesla
Model S Launch
The Model S launched in 2012 and moved Tesla beyond the Roadster niche. It mattered because it combined range, software, performance and premium design in a vehicle Tesla controlled more fully.
2014Tesla
Gigafactory Strategy Announced
Tesla announced the Gigafactory strategy in 2014 with Panasonic as a key partner. The move mattered because batteries were the limiting input for EV scale, cost and range.
2016Tesla
SolarCity Acquired
Tesla's 2016 SolarCity acquisition is company-specific because it changed the portfolio rather than simply adding scale. The reported value was $2.6B.
2017Tesla
Model 3 Production Crisis
The Model 3 ramp in 2017 exposed severe bottlenecks caused partly by excessive automation. The crisis mattered because Tesla's mass-market strategy depended on producing a lower-priced vehicle at high volume.
2018PepsiCo
Acquisition of SodaStream ($3.2B) & Ramon Laguarta Appointed CEO
Acquired SodaStream to pioneer eco-friendly dispensing; Ramon Laguarta took over as CEO.
2020Tesla
S&P 500 Inclusion
Tesla joined the S&P 500 in 2020 after proving sustained profitability. The milestone mattered because it brought index-fund ownership, wider institutional attention and validation that Tesla was no longer a speculative startup.
2022PepsiCo
Strategic Distribution Alliance with Celsius ($550M)
Secured master global distribution for fast-growing energy brand Celsius.
2023Tesla
Global Price Cuts
Tesla cut prices across major markets in 2023 to defend demand and pressure competitors. The move mattered because it showed Tesla could use its direct-sales model to adjust faster than dealer-based rivals.
2025PepsiCo
poppi Acquisition and Elliott-Backed Plan
Closed the $1.95 billion poppi deal and announced a North America cost and pricing reset in December.
2025Tesla
$94.8B Revenue and Delivery Decline
In FY2025, Tesla reported $94.8B in revenue and delivered 1,636,129 vehicles. The milestone mattered because revenue and deliveries both showed the company had entered a more mature, contested phase.
2026PepsiCo
Price Cuts on Core Snacks
Lowered prices on major Frito-Lay brands by up to 15% to recover US volumes.
Acquisitions
PepsiCo
- poppi2025$1.9B
- SodaStream International2018$3.2B
- The Quaker Oats Company (including Gatorade)2001$13.4B
- Tropicana Products1998$3.3B
Tesla
- Maxwell Technologies2019$218M
- DeepScale2019Undisclosed
- Hibar Systems2019Undisclosed
- Perbix Machine Company2017$10.5M
- SolarCity2016$2.6B
- Grohmann Engineering2016$135M
Questions about PepsiCo vs Tesla
Who is the CEO of PepsiCo, Inc. and Tesla, Inc.?
PepsiCo, Inc. is led by Ramon Laguarta and Tesla, Inc. is led by Elon Musk. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was PepsiCo, Inc. founded vs Tesla, Inc.?
PepsiCo, Inc. was founded in 1965 — 38 years before Tesla, Inc., which was founded in 2003. PepsiCo, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Tesla, Inc..
How many employees does PepsiCo, Inc. have compared to Tesla, Inc.?
PepsiCo, Inc. employs approximately 306,000 people, while Tesla, Inc. employs approximately 134,785. PepsiCo, Inc. has the larger workforce at 306,000 employees, compared to Tesla, Inc.'s 134,785. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are PepsiCo, Inc. and Tesla, Inc. headquartered?
Both PepsiCo, Inc. and Tesla, Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded PepsiCo, Inc. and Tesla, Inc.?
PepsiCo, Inc. was founded by Caleb Bradham, Donald M. Kendall, Herman W. Lay. Tesla, Inc. was founded by Martin Eberhard, Marc Tarpenning, Elon Musk, JB Straubel, Ian Wright.
Which company has a longer operating history — PepsiCo, Inc. or Tesla, Inc.?
PepsiCo, Inc. has been operating for approximately 61 years, making it the more established of the two companies. Tesla, Inc. has been in operation for around 23 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the PepsiCo vs Tesla overview