Nubank vs Visa: Founders, CEOs and History
Nubank was founded in 2013 by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible and is led by David Vélez. Visa was founded in 1958 by Dee Hock and is led by Ryan McInerney.
Company facts
Founders
Nubank
David Vélez Osorno
David Vélez was born in Medellín, Colombia, studied engineering and earned an MBA at Stanford, and worked at Morgan Stanley, Goldman Sachs, General Atlantic and Sequoia Capital before founding Nubank in 2013.
Cristina Helena Zingaretti Junqueira
Cristina Junqueira co-founded Nubank in 2013 and helped design its early credit card and customer-service model. After the 2021 IPO she became one of Brazil's few self-made female billionaires.
Edward Wible
Edward Wible co-founded Nubank in 2013 and served as its first CTO, choosing a cloud-based stack built largely in the Clojure language and the Datomic database. That architecture let Nubank add products and markets without a legacy core banking system.
Visa
Dee Hock
Dee Hock (1929-2022) was the founding CEO of National BankAmericard Inc., the bank-owned company that took over the BankAmericard licensing system from Bank of America in 1970 and adopted the Visa name in 1976.
CEOs and their tenures
Nubank
- David Vélez Osorno2013–present
Founder, Chairman, and CEO
Vélez founded Nubank in 2013, raised capital from Sequoia and Kaszek, took the company public on the NYSE in December 2021 and led it to its first annual profit in 2023 and a $1 billion quarterly profit in Q2 2026.
Source - Cristina Junqueira2013–present
Co-Founder; CEO, Nu US
Co-founded Nubank in 2013 and shaped its early card product and customer-service culture, then took charge of the US expansion.
Source
Visa
- Alfred F. Kelly Jr.2016–2023
Chief Executive Officer
Serving as CEO from 2016 to 2023, he heavily modernized the massive legacy network, aggressively integrating fintechs and preparing the network to process highly complex cryptocurrency transactions.
Source - Ryan McInerney2023–present
Chief Executive Officer
McInerney joined Visa in 2013 as president after senior roles at JPMorgan Chase and became chief executive on February 1, 2023, succeeding Alfred F. Kelly Jr.
Source
Timeline: Nubank and Visa side by side
1958Visa
BankAmericard launched
Bank of America launched BankAmericard, the direct predecessor to Visa.
1976Visa
Visa name adopted
The network adopted the Visa name to support international acceptance and brand consistency.
2008Visa
Visa IPO
Visa became a public company, changing the economics from a bank association structure to a shareholder-owned company.
2013Nubank
Nubank founded in So Paulo
David Vélez, Cristina Junqueira, and Edward Wible founded Nubank in a suburban house in So Paulo, Brazil, with the mission to fight complexity and democratize financial services in Latin America.
2014Nubank
Launch of the purple credit card
Nubank launched its first product a no-annual-fee credit card managed entirely through a smartphone app on April 1, 2014.
2016Visa
Alfred F. Kelly Jr. becomes CEO
Alfred F. Kelly Jr. became CEO of Visa in 2016. Chief executive of Visa from December 2016 to January 2023, when Ryan McInerney succeeded him; Kelly then served as executive chairman.
2017Nubank
Launch of digital account (NuConta)
Nubank launched its digital account product, allowing customers to receive salaries, make transfers, and pay bills without fees.
2019Nubank
Expansion to Mexico
Nubank launched operations in Mexico, beginning with credit cards and later expanding to digital accounts. Mexico would become the company's second-largest market, reaching 10 million customers by 2024.
2020Nubank
Launch of NuInvest and expansion to Colombia
Nubank launched NuInvest, a zero-fee brokerage platform for stocks and ETFs, and expanded operations to Colombia with the Cuenta Nu digital account. The company also reached 30 million customers globally.
2020Visa
Acquired Plaid (abandoned)
Visa acquired Plaid (abandoned) for $5.3 billion. Visa agreed in January 2020 to buy US data-connectivity fintech Plaid for USD 5.3 billion.
2021Nubank
IPO on the New York Stock Exchange
Nubank completed its IPO on December 9, 2021, raising $2.6 billion at $9 per share and achieving a valuation of approximately $41-45 billion. The IPO made co-founder Cristina Junqueira one of only two self-made female billionaires in Brazil.
2022Nubank
Acquisition of Olivia AI and first annual profitability path
Nubank acquired Olivia AI, an American startup providing AI-powered financial management services, to strengthen its data and personalization capabilities. The company also reduced losses significantly as it moved toward profitability.
2022Visa
Tink acquisition
Visa completed its purchase of Stockholm-based open banking platform Tink in March 2022.
2023Nubank
First annual net profit and 85 million customers
Nubank reported its first annual net profit of $1.03 billion in FY2023, with revenue of $8.03 billion. The company reached 85 million customers and demonstrated that its digital-only model could generate sustainable profitability.
2023Visa
Ryan McInerney becomes CEO
Ryan McInerney became Visa's CEO after serving as president.
2024Nubank
Record revenue and 114 million customers
Nubank reported FY2024 revenue of $11.52 billion and net income of $1.97 billion, crossed 100 million customers in May 2024, acquired AI startup Hyperplane, and invested $150 million in South Africa's Tyme Group as part of its $250 million Series D.
2025Nubank
131 million customers and ARPAC of $15
Nubank added about 17 million customers in 2025, ending the year with 131 million, while quarterly ARPAC reached about $15. FY2025 IFRS revenue was $15.77 billion and net income was $2.87 billion.
2025Visa
Revenue reaches $40.0B
Visa reported $40.0 billion in fiscal 2025 net revenue.
2026Nubank
Conditional US national bank charter
In January 2026, the US Office of the Comptroller of the Currency granted Nu conditional approval to establish a national bank, with Cristina Junqueira leading the US business.
2026Nubank
First $1 billion quarter and Mexican bank launch
Nu reported Q2 2026 net income of $1.061 billion on gross revenue of $5.88 billion and 139 million customers. In August 2026 it launched its bank in Mexico with 16 million customers.
2026Nubank
US product launch
On September 10, 2026, Nubank launched US products in Miami, including a credit card, high-yield savings and remittances, through sponsor bank Lead Bank while its own charter is pending.
Acquisitions
Nubank
- Hyperplane2024Undisclosed
- Olivia AI2022Undisclosed
- Spin Pay2021Undisclosed
- Easynvest2020Undisclosed
Questions about Nubank vs Visa
Who is the CEO of Nu Holdings Ltd. and Visa Inc.?
Nu Holdings Ltd. is led by David Vélez and Visa Inc. is led by Ryan McInerney. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Nu Holdings Ltd. founded vs Visa Inc.?
Visa Inc. was founded in 1958 — 55 years before Nu Holdings Ltd., which was founded in 2013. Visa Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Nu Holdings Ltd..
How many employees does Nu Holdings Ltd. have compared to Visa Inc.?
Nu Holdings Ltd. employs approximately 10,027 people, while Visa Inc. employs approximately 34,100. Visa Inc. has the larger workforce at 34,100 employees, compared to Nu Holdings Ltd.'s 10,027. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Nu Holdings Ltd. and Visa Inc. headquartered?
Nu Holdings Ltd. is headquartered in Brazil and Visa Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Nu Holdings Ltd. and Visa Inc.?
Nu Holdings Ltd. was founded by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible. Visa Inc. was founded by Dee Hock.
Which company has a longer operating history — Nu Holdings Ltd. or Visa Inc.?
Visa Inc. has been operating for approximately 68 years, making it the more established of the two companies. Nu Holdings Ltd. has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Nubank vs Visa overview