Nubank vs Toyota: Founders, CEOs and History
Nubank was founded in 2013 by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible and is led by David Vélez. Toyota was founded in 1937 by Kiichiro Toyoda, Sakichi Toyoda and is led by Kenta Kon.
Company facts
Founders
Nubank
David Vélez Osorno
David Vélez was born in Medellín, Colombia, studied engineering and earned an MBA at Stanford, and worked at Morgan Stanley, Goldman Sachs, General Atlantic and Sequoia Capital before founding Nubank in 2013.
Cristina Helena Zingaretti Junqueira
Cristina Junqueira co-founded Nubank in 2013 and helped design its early credit card and customer-service model. After the 2021 IPO she became one of Brazil's few self-made female billionaires.
Edward Wible
Edward Wible co-founded Nubank in 2013 and served as its first CTO, choosing a cloud-based stack built largely in the Clojure language and the Datomic database. That architecture let Nubank add products and markets without a legacy core banking system.
Toyota
Kiichiro Toyoda
Kiichiro Toyoda (1894-1952) founded the Toyota Motor Corporation in 1937, spinning it out of his father's successful textile machinery business.
Sakichi Toyoda
Sakichi Toyoda was not the founder of Toyota Motor Corporation but his inventions and philosophy created the foundation on which it was built. His loom patents generated the capital Kiichiro needed to experiment with automobiles.
CEOs and their tenures
Nubank
- David Vélez Osorno2013–present
Founder, Chairman, and CEO
Vélez founded Nubank in 2013, raised capital from Sequoia and Kaszek, took the company public on the NYSE in December 2021 and led it to its first annual profit in 2023 and a $1 billion quarterly profit in Q2 2026.
Source - Cristina Junqueira2013–present
Co-Founder; CEO, Nu US
Co-founded Nubank in 2013 and shaped its early card product and customer-service culture, then took charge of the US expansion.
Source
Toyota
- Akio Toyoda2009–2023
President and Chief Executive Officer (now Chairman)
Akio Toyoda took leadership during one of Toyota's hardest modern periods, including the global financial crisis and the unintended acceleration recall crisis.
Source - Koji Sato2023–2026
President and Chief Executive Officer (now Vice Chairman)
Koji Sato inherited a profitable but scrutinized Toyota.
Source - Kenta Kon2026–present
President and Chief Executive Officer
As CFO, he managed the immense capital allocation required for Toyota's massive $35 billion commitment to fully electrify its vehicle lineup by 2030.
Source
Timeline: Nubank and Toyota side by side
1937Toyota
Toyota Motor Corporation incorporated
Toyota Motor Corporation was incorporated after Kiichiro Toyoda expanded the Toyoda family business from automatic looms into automobile manufacturing.
1955Toyota
Toyopet Crown launched
The Toyopet Crown gave Toyota a postwar passenger-car platform and later became its first passenger car exported to the United States.
1966Toyota
Corolla launched
Toyota launched the Corolla, a compact car that became central to its mass-market export strategy.
1989Toyota
Lexus launches
Toyota launched Lexus with the LS 400, moving into premium vehicles with a quality-led strategy.
1997Toyota
Prius launches in Japan
Toyota launched the Prius, turning hybrid technology into a mass-produced passenger vehicle.
2013Nubank
Nubank founded in So Paulo
David Vélez, Cristina Junqueira, and Edward Wible founded Nubank in a suburban house in So Paulo, Brazil, with the mission to fight complexity and democratize financial services in Latin America.
2014Nubank
Launch of the purple credit card
Nubank launched its first product a no-annual-fee credit card managed entirely through a smartphone app on April 1, 2014.
2016Toyota
Acquired Daihatsu Motor Co., Ltd.
Toyota Motor acquired Daihatsu Motor Co., Ltd..
2017Nubank
Launch of digital account (NuConta)
Nubank launched its digital account product, allowing customers to receive salaries, make transfers, and pay bills without fees.
2019Nubank
Expansion to Mexico
Nubank launched operations in Mexico, beginning with credit cards and later expanding to digital accounts. Mexico would become the company's second-largest market, reaching 10 million customers by 2024.
2020Nubank
Launch of NuInvest and expansion to Colombia
Nubank launched NuInvest, a zero-fee brokerage platform for stocks and ETFs, and expanded operations to Colombia with the Cuenta Nu digital account. The company also reached 30 million customers globally.
2021Nubank
IPO on the New York Stock Exchange
Nubank completed its IPO on December 9, 2021, raising $2.6 billion at $9 per share and achieving a valuation of approximately $41-45 billion. The IPO made co-founder Cristina Junqueira one of only two self-made female billionaires in Brazil.
2021Toyota
Acquired Lyft Level 5
Toyota Motor acquired Lyft Level 5 for $550 million.
2021Toyota
Acquired CARMERA
Toyota Motor acquired CARMERA.
2022Nubank
Acquisition of Olivia AI and first annual profitability path
Nubank acquired Olivia AI, an American startup providing AI-powered financial management services, to strengthen its data and personalization capabilities. The company also reduced losses significantly as it moved toward profitability.
2023Nubank
First annual net profit and 85 million customers
Nubank reported its first annual net profit of $1.03 billion in FY2023, with revenue of $8.03 billion. The company reached 85 million customers and demonstrated that its digital-only model could generate sustainable profitability.
2024Nubank
Record revenue and 114 million customers
Nubank reported FY2024 revenue of $11.52 billion and net income of $1.97 billion, crossed 100 million customers in May 2024, acquired AI startup Hyperplane, and invested $150 million in South Africa's Tyme Group as part of its $250 million Series D.
2025Nubank
131 million customers and ARPAC of $15
Nubank added about 17 million customers in 2025, ending the year with 131 million, while quarterly ARPAC reached about $15. FY2025 IFRS revenue was $15.77 billion and net income was $2.87 billion.
2026Nubank
Conditional US national bank charter
In January 2026, the US Office of the Comptroller of the Currency granted Nu conditional approval to establish a national bank, with Cristina Junqueira leading the US business.
2026Nubank
First $1 billion quarter and Mexican bank launch
Nu reported Q2 2026 net income of $1.061 billion on gross revenue of $5.88 billion and 139 million customers. In August 2026 it launched its bank in Mexico with 16 million customers.
2026Nubank
US product launch
On September 10, 2026, Nubank launched US products in Miami, including a credit card, high-yield savings and remittances, through sponsor bank Lead Bank while its own charter is pending.
2026Toyota
Kenta Kon becomes president and CEO
Kenta Kon became president and CEO on April 1, 2026, while Koji Sato moved to vice chairman and chief industry officer.
2026Toyota
FY2026 sales revenues reach ~$340B (JPY 50.685T)
Toyota reported FY2026 sales revenues of ~$340 billion (JPY 50,684.952 billion) and net income attributable to Toyota Motor Corporation of ~$25.8 billion (JPY 3,848.098 billion).
Acquisitions
Nubank
- Hyperplane2024Undisclosed
- Olivia AI2022Undisclosed
- Spin Pay2021Undisclosed
- Easynvest2020Undisclosed
Toyota
- Lyft Level 52021$550M
- CARMERA2021Undisclosed
- Renovo Motors2021Undisclosed
- Daihatsu Motor Co., Ltd.2016Undisclosed
- Toyota Auto Body2012Undisclosed
Questions about Nubank vs Toyota
Who is the CEO of Nu Holdings Ltd. and Toyota Motor Corporation?
Nu Holdings Ltd. is led by David Vélez and Toyota Motor Corporation is led by Kenta Kon. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Nu Holdings Ltd. founded vs Toyota Motor Corporation?
Toyota Motor Corporation was founded in 1937 — 76 years before Nu Holdings Ltd., which was founded in 2013. Toyota Motor Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Nu Holdings Ltd..
How many employees does Nu Holdings Ltd. have compared to Toyota Motor Corporation?
Nu Holdings Ltd. employs approximately 10,027 people, while Toyota Motor Corporation employs approximately 375,235. Toyota Motor Corporation has the larger workforce at 375,235 employees, compared to Nu Holdings Ltd.'s 10,027. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Nu Holdings Ltd. and Toyota Motor Corporation headquartered?
Nu Holdings Ltd. is headquartered in Brazil and Toyota Motor Corporation is headquartered in Japan. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Nu Holdings Ltd. and Toyota Motor Corporation?
Nu Holdings Ltd. was founded by David Vélez Osorno, Cristina Helena Zingaretti Junqueira, Edward Wible. Toyota Motor Corporation was founded by Kiichiro Toyoda, Sakichi Toyoda.
Which company has a longer operating history — Nu Holdings Ltd. or Toyota Motor Corporation?
Toyota Motor Corporation has been operating for approximately 89 years, making it the more established of the two companies. Nu Holdings Ltd. has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Nubank vs Toyota overview