Nike vs Samsung: Founders, CEOs and History
Nike was founded in 1964 by Phil Knight, Bill Bowerman and is led by Elliott Hill. Samsung was founded in 1969 by Lee Byung-chul and is led by Jun Young-hyun and Roh Tae-moon.
Company facts
Founders
Nike
Phil Knight
Nike began in 1964 as Blue Ribbon Sports in Eugene, Oregon. Its two founders were Bill Bowerman, the track and field coach at the University of Oregon, and Phil Knight, who had run for him.
Bill Bowerman
Bill Bowerman co-founded Blue Ribbon Sports with Phil Knight in 1964 and shaped the company's earliest product identity.
Samsung
Lee Byung-chul
Lee Byung-chul founded Samsung Sanghoe in Daegu in 1938, trading dried fish, produce and noodles.
CEOs and their tenures
Nike
- Phil Knight1964–2004
CEO
Knight turned a shoe-import side business into a public global brand, served as chairman until 2016, and remains chairman emeritus. His family still holds voting control through Class A shares.
Source - Mark Parker2006–2020
CEO
Parker grew revenue from about $15B to more than $39B and backed platforms such as Flyknit and Vaporfly, but his final years were marked by the 2018 workplace culture crisis and the Nike Oregon Project doping scandal.
Source - John Donahoe2020–2024
CEO
Donahoe expanded digital sales and membership during the pandemic, but the reduction of wholesale accounts and slower product innovation left Nike exposed when demand cooled. He retired in October 2024.
Source - Elliott Hill2024–present
President & CEO
Hill reorganized Nike around sport-specific teams, restored wholesale relationships, cut supply of over-distributed franchises, and led cost cuts that included about 2,200 job reductions announced in early 2026.
Source
Samsung
- Jong-Hee Han2022–2025
Vice Chairman and CEO
A longtime TV business leader who helped keep Samsung the top global TV brand. He died suddenly in March 2025 while in office.
Source - Jay Y. Lee2022–present
Executive Chairman
Grandson of the founder and son of Lee Kun-hee. He was convicted in the 2017 bribery case and pardoned in 2022, and became Executive Chairman in October 2022. In 2025 the Supreme Court upheld his acquittal in the separate merger and accounting fraud case.
Source - Jun Young-hyun2024–present
Vice Chairman, Co-Chief Executive Officer, Head of Device Solutions
He implemented a complete overhaul of the semiconductor division's engineering processes, issuing a rare public apology in 2024 for the company's technological delays.
Source - Roh Tae-moon (TM Roh)2025–present
Co-Chief Executive Officer, Head of Device eXperience
As head of the MX (Mobile eXperience) division, he heavily integrated AI features (Galaxy AI) into the S-series flagship phones to combat Apple's dominance in the premium tier.
Source
Timeline: Nike and Samsung side by side
1938Samsung
Samsung Group begins
Lee Byung-chul founded Samsung as a trading company before later generations expanded the group into electronics and industry.
1964Nike
Blue Ribbon Sports Starts
Phil Knight and Bill Bowerman formed Blue Ribbon Sports in 1964, before Nike existed as a brand. The origin mattered because the business began with running shoes, track athletes, and Bowerman's habit of testing product ideas against real training needs.
1969Samsung
Samsung Electronics established
Samsung Electronics Industry Co. Ltd. was established as the group entered electronics manufacturing.
1971Nike
Nike Name and Swoosh
Blue Ribbon Sports moved toward its own identity in 1971 as the Nike name and Carolyn Davidson's Swoosh entered the business.
1977Samsung
Korea Semiconductor acquired
Samsung acquired Korea Semiconductor, a key step toward memory and component manufacturing leadership.
1978Nike
Tailwind Introduces Air to Running
The Tailwind introduced Air cushioning to running in 1978, according to Nike's own Pegasus history.
1980Nike
Nike Goes Public
Nike went public in 1980, giving the company access to public capital as it expanded marketing, product development, and global distribution. The IPO marked the transition from founder-led growth company to a larger public sportswear business.
1984Nike
Michael Jordan Deal Changes Basketball
Nike signed Michael Jordan in 1984, then built Air Jordan into a signature product line rather than a standard endorsement. The deal changed how athlete relationships could become long-running product franchises.
1988Nike
Just Do It Launches
Nike launched Just Do It in 1988, turning a campaign line into a broad call to action across sport and everyday effort.
1993Samsung
New Management initiative
Lee Kun-hee launched the New Management push to raise quality, design, and global competitiveness.
2003Nike
Converse Acquisition
Nike acquired Converse in 2003, adding a lifestyle footwear brand with a different cultural meaning from the performance-led Swoosh. The 2004 10-K listed the cash purchase price, including acquisition costs, at about $310 million.
2017Nike
Consumer Direct Offense
Nike announced the Consumer Direct Offense in 2017 to serve consumers faster and more personally through digital, owned retail, speed, and focused markets.
2017Samsung
Harman acquisition closes
Samsung completed the Harman acquisition, expanding into connected car systems and premium audio.
2020Nike
John Donahoe Becomes CEO
John Donahoe succeeded Mark Parker as Nike chief executive in January 2020.
2022Samsung
Jong-Hee Han becomes CEO
Jong-Hee Han became CEO of Samsung Electronics Co. in 2022. A longtime TV business leader who helped keep Samsung the top global TV brand.
2024Nike
Elliott Hill Returns as CEO
Nike announced in September 2024 that Elliott Hill would return as president and CEO effective October 14, 2024. Hill had spent more than three decades at the company before retiring in 2020.
2024Samsung
Jun Young-hyun becomes CEO
Jun Young-hyun became CEO of Samsung Electronics Co. in 2024. Head of the semiconductor (Device Solutions) division and memory business; sole CEO for part of 2025 after Han Jong-hee's death, then co-CEO with TM Roh from November 2025.
2025Nike
FY2025 Revenue Falls to $46.3B
In FY2025, Nike revenue fell 10% to $46.3 billion, net income fell to $3.2 billion, and gross margin declined to 42.7%. Nike Direct revenue was $18.8 billion and wholesale revenue was $25.9 billion.
2025Samsung
TM Roh joins Young Hyun Jun as co-CEO
Samsung named TM Roh Head of Device eXperience and CEO, joining Young Hyun Jun as co-CEO.
2025Samsung
Annual revenue reaches ~$237B (KRW 333.6T)
Samsung Electronics reported ~$237 billion (KRW 333.6 trillion) in 2025 annual revenue and ~$31 billion (KRW 43.6 trillion) in operating profit.
2025Samsung
Roh Tae-moon (TM Roh) becomes CEO
Roh Tae-moon (TM Roh) became CEO of Samsung Electronics Co. in 2025. Longtime head of the mobile business.
2026Nike
FY2026 Revenue Reaches $46.398B
Nike reports FY2026 revenue of $46.398B, net income of $3.108B, wholesale revenue of $27.5B, and NIKE Direct revenue of $17.7B.
Acquisitions
Nike
- Datalogue2021Undisclosed
- RTFKT2021Undisclosed
- Celect2019Undisclosed
- Zodiac2018Undisclosed
- Umbro2008$582M
- Converse2003$305M
Samsung
- FlaktGroup2025$1.7B
- Xealth2025Undisclosed
- Harman International2017$8B
- SmartThings2014$200M
Questions about Nike vs Samsung
Who is the CEO of NIKE, Inc. and Samsung Electronics Co., Ltd.?
NIKE, Inc. is led by Elliott Hill and Samsung Electronics Co., Ltd. is led by Jun Young-hyun and Roh Tae-moon. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was NIKE, Inc. founded vs Samsung Electronics Co., Ltd.?
NIKE, Inc. was founded in 1964 — 5 years before Samsung Electronics Co., Ltd., which was founded in 1969. NIKE, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Samsung Electronics Co., Ltd..
How many employees does NIKE, Inc. have compared to Samsung Electronics Co., Ltd.?
NIKE, Inc. employs approximately 73,000 people, while Samsung Electronics Co., Ltd. employs approximately 259,149. Samsung Electronics Co., Ltd. has the larger workforce at 259,149 employees, compared to NIKE, Inc.'s 73,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are NIKE, Inc. and Samsung Electronics Co., Ltd. headquartered?
NIKE, Inc. is headquartered in United States and Samsung Electronics Co., Ltd. is headquartered in South Korea. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded NIKE, Inc. and Samsung Electronics Co., Ltd.?
NIKE, Inc. was founded by Phil Knight, Bill Bowerman. Samsung Electronics Co., Ltd. was founded by Lee Byung-chul.
Which company has a longer operating history — NIKE, Inc. or Samsung Electronics Co., Ltd.?
NIKE, Inc. has been operating for approximately 62 years, making it the more established of the two companies. Samsung Electronics Co., Ltd. has been in operation for around 57 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Nike vs Samsung overview