Myntra vs The Souled Store: Founders, CEOs and History
Myntra was founded in 2007 by Mukesh Bansal, Ashutosh Lawania, Vineet Saxena and is led by Sharon Pais. The Souled Store was founded in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and is led by Vedang Patel.
Company facts
Myntra
- Founded
- 2007
- Headquarters
- Bengaluru, Karnataka, India
- Current CEO
- Sharon Pais
- Employees
- 5,500
The Souled Store
- Founded
- 2013
- Headquarters
- Mumbai, Maharashtra, India
- Current CEO
- Vedang Patel
Founders
Myntra
Mukesh Bansal
Mukesh Bansal is a highly visionary Indian technology entrepreneur and the profoundly influential CEO and co-founder fundamentally responsible for architecting the massively dominant Myntra fashion e-commerce empire.
Ashutosh Lawania
Ashutosh Lawania is a fiercely brilliant software engineer and the profoundly influential operational co-founder fundamentally responsible for the incredibly robust supply chain and early digital logistics of the massive Myntra fashion platform.
Vineet Saxena
Vineet Saxena is a highly dynamic technology executive and the profoundly influential technical co-founder fundamentally responsible for programming the absolute structural bedrock of the massive Myntra e-commerce platform.
The Souled Store
Vedang Patel
Co-founder of The Souled Store and its public face in funding and acquisition announcements, including the 2025 Redwolf deal. He co-founded the company in Mumbai in 2013.
Aditya Sharma
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
Rohin Samtaney
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
Harsh Lal
Co-founder of The Souled Store, one of the four friends who started the company in Mumbai in 2013.
CEOs and their tenures
Myntra
- Mukesh Bansal2007–2015
Co-founder & Former CEO
Co-founded Myntra, led the pivot to fashion and the 2014 sale to Flipkart; later co-founded Cure.fit.
Source - Nandita Sinha2022–2026
Former Chief Executive Officer
Led Myntra from 2022 to 2026, taking it to its first profit in FY24 and ~$63.6 million (₹548 crore) net profit in FY25; joined Swiggy Instamart as CEO in August 2026.
Source - Sharon Pais2026–present
Head / Chief Executive of Myntra
Former Myntra chief business officer (about four years) and head of Flipkart Fashion; took charge in April 2026 with M-Now quick fashion delivery, brand expansion and AI-led discovery as priorities.
Source - Kannan Ganesan2026–present
Chief Financial Officer
Former Flipkart vice president who replaced Abhishek Gupta as CFO in early 2026.
Source
The Souled Store
- Vedang Patel2013–present
Co-Founder & CEO
Co-founded The Souled Store in 2013 and leads the company with his three co-founders.
Source
Timeline: Myntra and The Souled Store side by side
2007Myntra
Myntra Founded in Bengaluru
Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena launched Myntra as a personalized gifts site.
2011Myntra
The Historic Pivot to Pure-Play Fashion E-Commerce
Pivoted from personalized gifts to fashion apparel, onboarding top global and Indian brands.
2012Myntra
Launch of In-House Private Label 'Roadster'
Introduced Roadster, which became one of Myntra's largest in-house casualwear labels.
2013The Souled Store
Founded in Mumbai
Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh Lal launched the brand with personal savings.
2014Myntra
Acquired by Flipkart
Flipkart acquired Myntra in a deal valued at about ₹2,000 crore (roughly $330 million).
2018Myntra
Walmart Acquires Flipkart Group for $16 Billion
Walmart acquired controlling stake in Flipkart, providing global retail supply chain backing.
2022Myntra
Nandita Sinha Appointed Chief Executive Officer
Former Flipkart executive Nandita Sinha became CEO; Myntra turned profitable in FY24 under her leadership.
2023Myntra
Launch of Myntra FWD (Gen Z Fast Fashion Hub)
Unveiled dedicated trend-first fashion portal with weekly micro-drops and creator styling.
2023The Souled Store
~$15.7 million (₹135 crore) funding round
Round led by Xponentia Capital with Elevation Capital and RPSG Capital to expand offline stores.
2024The Souled Store
First profitable year
FY24 revenue from operations of ~$41.8 million (₹360 crore) and profit of ~$2.05 million (₹17.67 crore).
2025Myntra
Net Profit Reaches ₹548 Crore
FY25 operating revenue rose 18% to ~$701 million (₹6,043 crore) and net profit jumped about 18-fold to ~$63.6 million (₹548 crore).
2025The Souled Store
Acquires Redwolf
Bought rival pop-culture merchandise brand Redwolf; its three founders joined TSS.
2025The Souled Store
FY25 revenue of ~$57.1 million (₹492 crore)
Revenue grew about 37% while profit fell to ~$1.28 million (₹11 crore).
2026Myntra
Sharon Pais Takes Over From Nandita Sinha
Sharon Pais was named head of Myntra in April 2026; Sinha later became CEO of Swiggy Instamart from 3 August 2026.
2026The Souled Store
Reported valuation talks
ET reported a mostly secondary deal that could value TSS at ₹4,000-5,000 crore.
Acquisitions
Myntra
- Witworks2018Undisclosed
- Pretr Online Services Pvt2018Undisclosed
- Jabong.com2016$70M
- Cubeit2016Undisclosed
- Native52015Undisclosed
Questions about Myntra vs The Souled Store
Who is the CEO of Myntra and The Souled Store?
Myntra is led by Sharon Pais and The Souled Store is led by Vedang Patel. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Myntra founded vs The Souled Store?
Myntra was founded in 2007 — 6 years before The Souled Store, which was founded in 2013. Myntra's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger The Souled Store.
How many employees does Myntra have compared to The Souled Store?
Myntra employs approximately 5,500 people. A verified employee count for The Souled Store is not currently available.
Where are Myntra and The Souled Store headquartered?
Both Myntra and The Souled Store are headquartered in India, meaning they operate under the same primary regulatory and tax environment.
Who founded Myntra and The Souled Store?
Myntra was founded by Mukesh Bansal, Ashutosh Lawania, Vineet Saxena. The Souled Store was founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal.
Which company has a longer operating history — Myntra or The Souled Store?
Myntra has been operating for approximately 19 years, making it the more established of the two companies. The Souled Store has been in operation for around 13 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Myntra vs The Souled Store overview