Marriott vs Target: Founders, CEOs and History
Marriott was founded in 1927 by J. Willard Marriott, Alice Sheets Marriott and is led by Anthony Capuano. Target was founded in 1902 by George Dayton and is led by Michael Fiddelke.
Company facts
Founders
Marriott
J. Willard Marriott
Marriott possesses a humble, American founding story, rooted not in glamorous luxury real estate, but in the grueling, hot summers of Washington D.C. and a religious commitment to hospitality. The company was founded in 1927 in Washington D.C. by J.
Alice Sheets Marriott
Alice Sheets Marriott was an essential partner in building the foundation of what became Marriott International.
Target
George Dayton
George Draper Dayton became a partner in Goodfellow's Dry Goods Company, one of the largest department stores in Minneapolis, in 1902, and became sole owner and president within a year, renaming it the Dayton Dry Goods Company.
CEOs and their tenures
Marriott
- J. W. Marriott Jr.1972–2012
Chief Executive Officer
During his 60-year tenure, he grew the company from a regional restaurant and lodging business into a global hospitality empire before retiring as Executive Chairman in 2022.
Source - Arne Sorenson2012–2021
Chief Executive Officer
He successfully integrated the massive Bonvoy loyalty program and navigated the immediate devastating impact of the COVID-19 pandemic before his death in 2021.
Source - Anthony Capuano2021–present
President and Chief Executive Officer
President and CEO since February 2021. Capuano joined Marriott in 1995 and led global development before becoming CEO, steering the company through the pandemic recovery, the 2023 City Express brand acquisition, midscale brand launches and record pipeline grow…
Source - David Marriott2023–present
Chairman of the Board
He oversees the board's strategic expansion into luxury all-inclusive resorts and short-term apartment rentals to combat Airbnb.
Source - Jen Mason2026–present
Chief Financial Officer
Became CFO after Leeny Oberg retired effective March 31, 2026.
Source
Target
- Robert J. Ulrich1994–2008
Chairman and CEO
Under Ulrich Target grew into the second-largest US discount retailer, built its design-partnership model with designers such as Michael Graves, and added the Super Target format. He retired as chief executive in 2008 and was succeeded by Gregg Steinhafel.
Source - Gregg Steinhafel2008–2014
Chairman, President and CEO
Steinhafel resigned in May 2014 after the data breach and the poor results of Target Canada, which the company closed in 2015 after losses. Brian Cornell succeeded him later in 2014.
Source - Brian Cornell2014–2026
Former Chairman and CEO
Cornell's tenure ended amid a stock and sales slump, with revenue declining for three consecutive fiscal years (from $107.412 billion in FY2023 to $104.780 billion in FY2025) even as the omnichannel infrastructure he built began paying off in the following qua…
Source - Michael Fiddelke2026–present
Chief Executive Officer
Fiddelke inherited a company coming off three straight years of revenue decline. His first two quarters as CEO delivered growth: Q1 FY2026 net sales rose 6.7% and Q2 FY2026 net sales rose 5.3% to $26.5 billion, with comparable traffic up 3.6%.
Source
Timeline: Marriott and Target side by side
1902Target
Dayton Company is founded
George Dayton becomes a partner in Goodfellow's Dry Goods Company in Minneapolis in 1902, then sole owner in 1903, renaming it Dayton Dry Goods Company -- the business that eventually becomes Target Corporation.
1927Marriott
The Root Beer Stand That Started It All
J. Willard and Alice Marriott open an A&W Root Beer franchise on 14th Street NW in Washington, D.C. On May 20, 1927 the same day Charles Lindbergh completes the first solo transatlantic flight.
1937Marriott
Airline Catering Pioneer
Marriott signs one of the country's first airline catering contracts with Eastern Air Lines, establishing commissary kitchens near airports to prepare in-flight meals.
1953Marriott
Hot Shoppes Goes Public
Hot Shoppes, Inc. sold shares to the public for the first time, giving the family restaurant chain capital for expansion.
1957Marriott
First Hotel Opens in Arlington, Virginia
Marriott opened the Twin Bridges Motor Hotel in Arlington, Virginia, its first hotel and the start of the lodging business that would later define the company.
1962Target
First Target store opens
The first Target discount store opens in Roseville, Minnesota.
1967Marriott
Company Renames as Marriott Corporation
Hot Shoppes, Inc. Renames itself Marriott Corporation to reflect the growing importance of the lodging division relative to the restaurant business.
1972Marriott
J.W. Marriott Jr. Becomes CEO
Bill Marriott, son of the founders, became CEO and led the company for four decades, building the multi-brand portfolio and the franchising and management model.
1993Marriott
Historic Split Creates the Asset-Light Model
Marriott Corporation undergoes one of the most consequential restructurings in American corporate history, splitting into two independent companies: Host Marriott Corporation (which retains the physical hotel real estate and debt) and Marriott International (w…
1997Marriott
Renaissance Hotels Acquisition
Marriott acquires Renaissance Hotel Group for approximately $1 billion, adding the Renaissance Hotels, Ramada International, and New World hotel brands to its portfolio.
2000Target
Company becomes Target Corporation
Dayton Hudson changes its name to Target Corporation as the discount chain becomes the center of the company.
2013Target
Target Data Breach
Target discloses a data breach affecting more than 40 million customer payment cards during the holiday shopping season, becoming one of the most-cited cybersecurity failures in US retail history.
2014Target
Dermstore Acquired
Target acquires online beauty retailer Dermstore to expand its e-commerce beauty business; it sells the unit to THG for $350 million in 2021.
2015Target
Target Exits Canada
Target announced in January 2015 that it would close all of its Canadian stores, ending an expansion that began in 2013.
2016Marriott
Landmark Starwood Acquisition
Marriott completes its $13.6 billion acquisition of Starwood Hotels & Resorts Worldwide the largest hotel merger in history adding 11 brands (including Sheraton, Westin, W Hotels, St.
2017Target
Target acquires Shipt and Grand Junction
Target acquires same-day delivery platform Shipt for about $550 million and transportation-technology startup Grand Junction, accelerating omnichannel fulfillment.
2018Marriott
Catastrophic Starwood Data Breach
Marriott discloses that the Starwood guest reservation database acquired in the 2016 merger had been compromised since 2014, exposing the personal data of up to 500 million guests including passport numbers, payment card details, and travel itineraries.
2019Marriott
Marriott Bonvoy Loyalty Program Launches
Marriott consolidates the Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest programs into the unified Marriott Bonvoy platform, creating one of the world's largest travel loyalty ecosystems.
2020Target
Stores become fulfillment hubs
Target's store-based fulfillment model becomes central to digital growth during the pandemic period.
2021Marriott
Anthony Capuano Named CEO
Anthony Capuano became CEO in February 2021, succeeding Arne Sorenson, who died of pancreatic cancer. Capuano, a Marriott veteran since 1995 who previously led global development, took over during the pandemic travel collapse.
2025Marriott
FY2025 Revenue of $26.186 Billion
Marriott reported $26.186 billion in revenue and $2.601 billion in net income, grew net rooms over 4.3% and returned more than $4.0 billion to shareholders.
2025Target
Michael Fiddelke named next CEO
Target announces that Michael Fiddelke will succeed Brian Cornell as CEO effective February 1, 2026, after 22 years rising through the company including as CFO and COO.
2026Marriott
Jennifer Mason Becomes CFO
Jennifer C. Mason became Marriott's Chief Financial Officer after Leeny Oberg retired effective March 31, 2026.
2026Marriott
Marriott Passes 10,000 Properties
Marriott opened the JW Marriott Ranthambore Resort & Spa in India in June 2026, marking its 10,000th property worldwide.
2026Target
FY2025 revenue is reported
Target reports FY2025 revenue of $104.780B and net income of $3.705B, the third consecutive year of revenue decline.
2026Target
Q1 FY2026 sales rebound
Target reports Q1 FY2026 net sales growth of 6.7% and comparable sales growth of 5.6% under new CEO Michael Fiddelke.
2026Target
Q2 FY2026 growth and raised outlook
Target reports Q2 FY2026 net sales of $26.5B (+5.3%), comparable sales growth of 3.8% and raises full-year guidance to about 5% sales growth.
Acquisitions
Marriott
- City Express Hotels (Hoteles City Express)2023$100M
- Elegant Hotels Group2019Undisclosed
- Starwood Hotels & Resorts Worldwide2016$13.6B
- Renaissance Hotel Group1997$1B
- Ritz-Carlton Hotel Company1995$200M
Questions about Marriott vs Target
Who is the CEO of Marriott International and Target Corporation?
Marriott International is led by Anthony Capuano and Target Corporation is led by Michael Fiddelke. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Marriott International founded vs Target Corporation?
Target Corporation was founded in 1902 — 25 years before Marriott International, which was founded in 1927. Target Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Marriott International.
How many employees does Marriott International have compared to Target Corporation?
Marriott International employs approximately 148,000 people, while Target Corporation employs approximately 415,000. Target Corporation has the larger workforce at 415,000 employees, compared to Marriott International's 148,000. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Marriott International and Target Corporation headquartered?
Both Marriott International and Target Corporation are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Marriott International and Target Corporation?
Marriott International was founded by J. Willard Marriott, Alice Sheets Marriott. Target Corporation was founded by George Dayton.
Which company has a longer operating history — Marriott International or Target Corporation?
Target Corporation has been operating for approximately 124 years, making it the more established of the two companies. Marriott International has been in operation for around 99 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Marriott vs Target overview