Klarna vs Toyota: Founders, CEOs and History
Klarna was founded in 2005 by Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson and is led by Sebastian Siemiatkowski. Toyota was founded in 1937 by Kiichiro Toyoda, Sakichi Toyoda and is led by Kenta Kon.
Company facts
Founders
Klarna
Sebastian Siemiatkowski
Sebastian Siemiatkowski, born in 1981 in Sweden to Polish immigrant parents, co-founded Klarna (originally Kreditor) with Niklas Adalberth and Victor Jacobsson in 2005.
Niklas Adalberth
Niklas Adalberth co-founded Klarna in 2005 with Sebastian Siemiatkowski and Victor Jacobsson and helped run the business during its expansion as Deputy CEO.
Victor Jacobsson
Victor Jacobsson co-founded Klarna in 2005 with Sebastian Siemiatkowski and Niklas Adalberth.
Toyota
Kiichiro Toyoda
Kiichiro Toyoda (1894-1952) founded the Toyota Motor Corporation in 1937, spinning it out of his father's successful textile machinery business.
Sakichi Toyoda
Sakichi Toyoda was not the founder of Toyota Motor Corporation but his inventions and philosophy created the foundation on which it was built. His loom patents generated the capital Kiichiro needed to experiment with automobiles.
CEOs and their tenures
Klarna
- Sebastian Siemiatkowski2005–present
Co-founder and Chief Executive Officer
Has led Klarna since its founding, growing it from a Stockholm invoice startup into a $3.5 billion-revenue public company.
Source - Niklas Adalberth2005–2015
Co-founder, former Deputy CEO
As Co-Founder, he served as Deputy CEO, scaling the company across Europe before resigning in 2015 to found the Norrsken Foundation, a tech-focused philanthropic fund.
Source - Niclas Neglén2021–present
Chief Financial Officer
As CFO, he engineered the severe cost-cutting measures required to drive the company back toward profitability ahead of its highly anticipated US IPO.
Source
Toyota
- Akio Toyoda2009–2023
President and Chief Executive Officer (now Chairman)
Akio Toyoda took leadership during one of Toyota's hardest modern periods, including the global financial crisis and the unintended acceleration recall crisis.
Source - Koji Sato2023–2026
President and Chief Executive Officer (now Vice Chairman)
Koji Sato inherited a profitable but scrutinized Toyota.
Source - Kenta Kon2026–present
President and Chief Executive Officer
As CFO, he managed the immense capital allocation required for Toyota's massive $35 billion commitment to fully electrify its vehicle lineup by 2030.
Source
Timeline: Klarna and Toyota side by side
1937Toyota
Toyota Motor Corporation incorporated
Toyota Motor Corporation was incorporated after Kiichiro Toyoda expanded the Toyoda family business from automatic looms into automobile manufacturing.
1955Toyota
Toyopet Crown launched
The Toyopet Crown gave Toyota a postwar passenger-car platform and later became its first passenger car exported to the United States.
1966Toyota
Corolla launched
Toyota launched the Corolla, a compact car that became central to its mass-market export strategy.
1989Toyota
Lexus launches
Toyota launched Lexus with the LS 400, moving into premium vehicles with a quality-led strategy.
1997Toyota
Prius launches in Japan
Toyota launched the Prius, turning hybrid technology into a mass-produced passenger vehicle.
2005Klarna
Founded as Kreditor
Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson launch an invoice-after-delivery service for Swedish online shops.
2009Klarna
Renamed Klarna
Kreditor is rebranded as Klarna and expands across the Nordics and into Germany and the Netherlands.
2014Klarna
Acquires SOFORT
Klarna completes its purchase of German bank-transfer payment provider SOFORT, giving it scale in the DACH region.
2016Toyota
Acquired Daihatsu Motor Co., Ltd.
Toyota Motor acquired Daihatsu Motor Co., Ltd..
2017Klarna
Swedish banking licence
Klarna receives a full banking licence from the Swedish Financial Supervisory Authority, operating as Klarna Bank AB.
2021Klarna
$45.6 billion valuation
A SoftBank-led funding round values Klarna at $45.6 billion during the pandemic e-commerce boom.
2021Toyota
Acquired Lyft Level 5
Toyota Motor acquired Lyft Level 5 for $550 million.
2021Toyota
Acquired CARMERA
Toyota Motor acquired CARMERA.
2022Klarna
Valuation reset and layoffs
Klarna cuts about 10% of staff in May and raises money in July at a $6.7 billion valuation.
2024Klarna
Return to net profit
Klarna reports a $21 million net profit for 2024 on $2.81 billion of revenue.
2025Klarna
NYSE IPO
Klarna lists on the New York Stock Exchange as KLAR in September 2025, pricing at $40 per share.
2026Klarna
FY2025 results
Klarna reports $3.51 billion of FY2025 revenue, $127.9 billion of GMV, $65 million of adjusted operating profit and a $273 million net loss.
2026Klarna
Q2 profit and guidance cut
Klarna posts a $9 million Q2 2026 net profit on $1.042 billion of revenue but lowers 2026 GMV guidance to $149-151 billion.
2026Toyota
Kenta Kon becomes president and CEO
Kenta Kon became president and CEO on April 1, 2026, while Koji Sato moved to vice chairman and chief industry officer.
2026Toyota
FY2026 sales revenues reach ~$340B (JPY 50.685T)
Toyota reported FY2026 sales revenues of ~$340 billion (JPY 50,684.952 billion) and net income attributable to Toyota Motor Corporation of ~$25.8 billion (JPY 3,848.098 billion).
Acquisitions
Klarna
- PriceRunner2022Undisclosed
- APPRL2021Undisclosed
- HERO2021Undisclosed
- Stocard2021Undisclosed
- Moneymour2020Undisclosed
- BillPay2017Undisclosed
Toyota
- Lyft Level 52021$550M
- CARMERA2021Undisclosed
- Renovo Motors2021Undisclosed
- Daihatsu Motor Co., Ltd.2016Undisclosed
- Toyota Auto Body2012Undisclosed
Questions about Klarna vs Toyota
Who is the CEO of Klarna Group plc and Toyota Motor Corporation?
Klarna Group plc is led by Sebastian Siemiatkowski and Toyota Motor Corporation is led by Kenta Kon. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Klarna Group plc founded vs Toyota Motor Corporation?
Toyota Motor Corporation was founded in 1937 — 68 years before Klarna Group plc, which was founded in 2005. Toyota Motor Corporation's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Klarna Group plc.
How many employees does Klarna Group plc have compared to Toyota Motor Corporation?
Klarna Group plc employs approximately 2,831 people, while Toyota Motor Corporation employs approximately 375,235. Toyota Motor Corporation has the larger workforce at 375,235 employees, compared to Klarna Group plc's 2,831. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Klarna Group plc and Toyota Motor Corporation headquartered?
Klarna Group plc is headquartered in United Kingdom and Toyota Motor Corporation is headquartered in Japan. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Klarna Group plc and Toyota Motor Corporation?
Klarna Group plc was founded by Sebastian Siemiatkowski, Niklas Adalberth, Victor Jacobsson. Toyota Motor Corporation was founded by Kiichiro Toyoda, Sakichi Toyoda.
Which company has a longer operating history — Klarna Group plc or Toyota Motor Corporation?
Toyota Motor Corporation has been operating for approximately 89 years, making it the more established of the two companies. Klarna Group plc has been in operation for around 21 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Klarna vs Toyota overview