JD.com vs Wayfair: Revenue, Profit and Business Model
JD.com had ~$182B of annual revenue in FY2025 and ~$3.2B of net income. Wayfair had $12.5B of annual revenue in FY2025 and a net loss of $313M.
Latest financial snapshot
Financial summary
JD.com
JD's revenue grew from ~$35.9 billion (RMB258.3 billion) in 2016 to ~$182 billion (RMB1,309.1 billion) in 2025. Profitability has been thin but improving in core retail: JD Retail's 2025 operating margin rose to 4.6%, the sixth straight year of expansion. Group profit fell in 2025, however, because of food-delivery spending: net income attributable to shareholders was ~$2.72 billion (RMB19.6 billion) versus ~$5.75 billion (RMB41.4 billion) in 2024, and non-GAAP net income was ~$3.75 billion (RMB27.0 billion) versus ~$6.64 billion (RMB47.8 billion). In 2026 the picture shifted toward margin over growth. Q1 2026 revenue rose 4.9% to ~$43.9 billion (RMB315.7 billion), while Q2 2026 revenue fell 2.9% to ~$48.1 billion (RMB346.4 billion) on a high base from 2025 trade-in subsidies, yet non-GAAP net income climbed 20.8% to ~$1.24 billion (RMB8.9 billion) as food-delivery losses narrowed by more than half. JD also repurchased about US$3.0 billion of shares in 2025, roughly 6.3% of shares outstanding. JD.com, Inc. (also known as Jingdong) is a colossal Chinese e-commerce company and massive retailer, maintaining a market valuation typically over $35 billion.
Wayfair
Wayfair's revenue peaked at $14.1 billion in 2020 and fell each year to $11.85 billion in 2024. In FY2025 net revenue grew 5.1% to $12.457 billion, gross margin was 30.2%, income from operations was $17 million and the net loss was $313 million. Adjusted EBITDA was $743 million and free cash flow was $329 million. Growth continued in 2026: Q2 net revenue rose 7.5% to $3.519 billion, operating income was $104 million, the net loss was $1 million and free cash flow was $301 million, the highest quarterly figure since 2020.
Revenue and profit by year
JD.com
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$182B | ~$3.2B | 1.8% | +13.0% | Source |
| FY2024 | ~$161.1B | ~$6.2B | 3.9% | +6.8% | Source |
| FY2023 | ~$150.8B | ~$3.2B | 2.1% | +3.7% | Source |
| FY2022 | ~$145.4B | ~$1.3B | 0.9% | +9.9% | Source |
| FY2021 | ~$132.3B | ~-$620.9M | -0.5% | +27.6% | Source |
| FY2020 | ~$103.7B | ~$6.9B | 6.6% | +29.3% | Source |
| FY2019 | ~$80.2B | ~$1.7B | 2.1% | +24.9% | Source |
| FY2018 | ~$64.2B | ~-$389.3M | -0.6% | +27.5% | Source |
| FY2017 | ~$50.4B | ~-$1.6M | -0.0% | +40.3% | Source |
| FY2016 | ~$35.9B | ~-$529.1M | -1.5% | — | Source |
Wayfair
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $12.5B | -$313M | -2.5% | +5.1% | Source |
| FY2024 | $11.9B | -$492M | -4.2% | -1.3% | Source |
| FY2023 | $12B | -$738M | -6.1% | -1.8% | Source |
| FY2022 | $12.2B | -$1.3B | -10.9% | -10.9% | Source |
| FY2021 | $13.7B | -$131M | -1.0% | -3.1% | Source |
| FY2020 | $14.1B | $185M | 1.3% | +55.0% | Source |
| FY2019 | $9.1B | -$985M | -10.8% | +34.6% | Source |
| FY2018 | $6.8B | -$504.1M | -7.4% | +43.6% | Source |
| FY2017 | $4.7B | -$244.6M | -5.2% | +39.7% | Source |
| FY2016 | $3.4B | -$194.4M | -5.8% | — | Source |
Where the revenue comes from
JD.com
- Net product revenue (1P retail)
Not formally reported
JD buys electronics, appliances, groceries and general merchandise, stores them in its own warehouses and sells at a retail margin. This is the bulk of revenue.
- Marketplace and marketing services
Not formally reported
Commissions and advertising paid by third-party merchants.
- Logistics services
Not formally reported
JD Logistics sells warehousing, express and freight services to outside companies. Its Q2 2026 revenue rose 24.3%.
- New businesses
Not formally reported
JD Food Delivery, launched in 2025, and international retail. Group revenue was ~$182 billion (RMB1,309.1 billion) in 2025.
Wayfair
No segment breakdown is published.
Business model and strategy
JD.com
How it makes money
JD.com earns money in four main ways. 1) Net product revenue (1P retail): JD buys electronics, home appliances, groceries and general merchandise from brands, stores them in its own warehouses and sells at a retail margin. This is the bulk of group revenue. 2) Marketplace and marketing services: third-party (3P) merchants pay commissions and buy advertising on JD's app.
Growth strategy
JD is pushing beyond online retail into instant commerce and food delivery (launched February 2025), offline electronics stores (26 JD MALL stores by end-2025), external logistics customers through JD Logistics and its LangzuTech automated warehouses (20+ sites in nearly 20 cities by end-2025), and Europe, where it replaced its Ochama brand with Joybuy in 2025, launched the Joybuy marketplace in the UK, Germany, Fran…
Competitive advantage
JD's main edge is its owned supply chain. Because it holds its own inventory and runs its own warehouses and couriers through JD Logistics, it can promise authentic goods and same-day or next-day delivery in much of China, which matters most for high-value electronics and appliances. Its scale with brands like Apple, Haier and Midea also gives it purchasing power that marketplace-only rivals do not have.
Wayfair
How it makes money
Wayfair earns most of its revenue by selling home products listed by roughly 20,000 suppliers. Much of the catalog ships directly from suppliers, so Wayfair carries limited inventory, while suppliers can also place goods in Wayfair's CastleGate fulfillment network to speed up delivery of bulky items. Revenue is recognized when orders are delivered.
Growth strategy
Wayfair is focused on gaining share in the U.S., expanding large-format stores (Wilmette in 2024, Atlanta in 2026, with Denver planned), growing its specialty and luxury brands, building supplier services around CastleGate, and keeping fixed costs below their pre-2024 levels.
Competitive advantage
Wayfair's edge is a home-only catalog from about 20,000 suppliers, a logistics network built for large parcels, separate brands for different styles and price points, and a customer base where repeat buyers place roughly 80% of orders.
Questions about JD.com vs Wayfair
Which company has higher revenue — JD.com or Wayfair?
JD.com had ~$182B (FY2025), while Wayfair had $12.5B (FY2025). By latest annual revenue, JD.com is the larger business, with Wayfair showing a smaller revenue base.
What is the market cap of JD.com vs Wayfair?
JD.com's market capitalisation stands at $35.0B, while Wayfair's is $13.4B. JD.com carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Wayfair.
How does revenue per employee compare for JD.com and Wayfair?
JD.com has $234k / employee in revenue per employee, while Wayfair has $1.04M / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do JD.com and Wayfair make money?
JD.com and Wayfair generate revenue in fundamentally different ways. JD.com: JD.com earns money in four main ways. Wayfair: Wayfair earns most of its revenue by selling home products listed by roughly 20,000 suppliers.
Which company is valued higher relative to revenue — JD.com or Wayfair?
On a price-to-sales (P/S) basis, JD.com trades at 0.2x P/S and Wayfair at 1.1x P/S. Wayfair commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to JD.com. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is JD.com bigger than Wayfair?
By last reported revenue, JD.com (~$182B (FY2025)) is the larger company compared to Wayfair ($12.5B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the JD.com vs Wayfair overview