Intuit vs ServiceTitan: Revenue, Profit and Business Model
Intuit reported $21.4B of revenue in FY2026 and $4.6B of net income. ServiceTitan reported $961M of revenue in FY2026 and a net loss of $159.9M.
Latest financial snapshot
Intuit
- Latest revenue
- $21.4B (FY2026)
- Net income
- $4.6B
- Net margin
- 21.3%
- Revenue growth
- +17.1% a year, FY2017–FY2026
ServiceTitan
- Latest revenue
- $961M (FY2026)
- Net income
- -$159.9M
- Net margin
- -16.6%
- Revenue growth
- +27.1% a year, FY2023–FY2026
Financial summary
Intuit
Revenue rose from $7.7 billion in fiscal 2020 to $21.4 billion in fiscal 2026, helped by the Credit Karma (2020) and Mailchimp (2021) acquisitions and by organic growth in QuickBooks Online and TurboTax Live. Fiscal 2026 GAAP operating income grew 20% to $5.9 billion and non-GAAP operating income grew 18% to $8.9 billion; GAAP diluted EPS was $16.46. The company's 'Big Bets' (assisted tax, money/payments, and mid-market) grew 34% and made up 30% of revenue.
ServiceTitan
ServiceTitan reported revenue of $467.7 million in fiscal 2023, $614.3 million in fiscal 2024, $771.9 million in fiscal 2025 and $961.0 million in fiscal 2026 (fiscal years end January 31). Its net loss went from $269.5 million to $159.9 million over the same period. Q4 fiscal 2026 revenue was $254 million, up 21%, with a 10.7% non-GAAP operating margin. In Q2 fiscal 2027 (quarter ended July 31, 2026), revenue rose 21% to $292.8 million, non-GAAP operating margin reached 15.2% and non-GAAP free cash flow was a record $50.5 million. Guidance after Q2 called for fiscal 2027 revenue of about $1.139 billion to $1.144 billion.
Revenue and profit by year
Intuit
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $21.4B | $4.6B | 21.3% | +13.9% | Source |
| FY2025 | $18.8B | $3.9B | 20.5% | +15.6% | Source |
| FY2024 | $16.3B | $3B | 18.2% | +13.3% | Source |
| FY2023 | $14.4B | $2.4B | 16.6% | +12.9% | Source |
| FY2022 | $12.7B | $2.1B | 16.2% | +32.1% | Source |
| FY2021 | $9.6B | $2.1B | 21.4% | +25.4% | Source |
| FY2020 | $7.7B | $1.8B | 23.8% | +13.2% | Source |
| FY2019 | $6.8B | $1.6B | 23.0% | +12.6% | Source |
| FY2018 | $6B | $1.3B | 22.1% | +16.0% | Source |
| FY2017 | $5.2B | $985M | 19.0% | — | Source |
ServiceTitan
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $961M | -$159.9M | -16.6% | +24.5% | Source |
| FY2025 | $771.9M | -$239.1M | -31.0% | +25.6% | Source |
| FY2024 | $614.3M | -$195.1M | -31.8% | +31.3% | Source |
| FY2023 | $467.7M | -$269.5M | -57.6% | — | Source |
Where the revenue comes from
Intuit
- Global Business Solutions (QuickBooks & Mailchimp)60
QuickBooks Online and Desktop subscriptions, payroll, payments, bill pay, lending, Intuit Enterprise Suite, and Mailchimp; $12.9 billion in fiscal 2026.
- TurboTax25
DIY and TurboTax Live assisted tax preparation; $5.3 billion in fiscal 2026, with TurboTax Live at 53%.
- Credit Karma12
Referral fees from lenders, card issuers, and insurers plus Credit Karma Money; $2.6 billion in fiscal 2026.
- ProTax3
Lacerte, ProSeries, and ProConnect software for tax professionals; $647 million in fiscal 2026.
ServiceTitan
- Subscription
Majority (not itemized here)
Recurring platform and Pro product fees, plus Aspire and FieldRoutes subscriptions; grew 26% in fiscal 2026.
- Usage
About 0.27% of GTV
Fees from payments processing and customer financing on contractor jobs run through the platform.
- Professional services
Small share
Onboarding, implementation and training services.
Business model and strategy
Intuit
How it makes money
Intuit earns money from four product lines. QuickBooks charges small and mid-sized businesses monthly subscriptions and adds fees for payroll, payments processing, bill pay, and lending; together with Mailchimp's email and SMS marketing plans this formed the Global Business Solutions segment, which produced $12.9 billion (about 60%) of fiscal 2026 revenue.
Growth strategy
Intuit's growth plan centers on three Big Bets: shifting TurboTax customers to assisted TurboTax Live, expanding money movement (payments, bill pay, lending, Credit Karma Money), and winning mid-market businesses with Intuit Enterprise Suite and QuickBooks Advanced.
Competitive advantage
Intuit's advantage is the depth of its installed base. QuickBooks is the default ledger for millions of U.S. small businesses and is reinforced by the ProAdvisor network of accountants trained on the product, so switching means moving years of books, payroll, and payments history. TurboTax holds the largest share of U.S.
ServiceTitan
How it makes money
ServiceTitan sells vertical software to trade contractors and monetizes in two main ways. Subscription revenue comes from per-technician and per-module platform fees for the core system plus add-on Pro products such as Marketing Pro, Phones Pro, Dispatch Pro and Pricebook Pro, along with Aspire (landscaping) and FieldRoutes (pest and lawn).
Growth strategy
ServiceTitan grows by adding contractors, selling more Pro products and Max AI features to existing customers, expanding into commercial trades and adjacent verticals through acquisitions such as Aspire (2021), FieldRoutes (2022) and Convex (2024), and increasing the share of customer job volume processed through its payments and financing tools.
Competitive advantage
ServiceTitan is built around trade-specific workflows such as flat-rate pricebooks, membership agreements, call booking, technician dispatch and equipment history, which generic CRMs do not offer out of the box. Once a contractor moves its customer records, pricebook and accounting connections onto the platform, switching is costly, which supports a net dollar retention rate above 110%.
Questions about Intuit vs ServiceTitan
Which company has higher revenue — Intuit Inc. or ServiceTitan, Inc.?
Intuit Inc. reported $21.4B (FY2026), while ServiceTitan, Inc. reported $961.0M (FY2026). By last reported revenue, Intuit Inc. is the larger business, with ServiceTitan, Inc. reporting a smaller revenue base.
What is the market cap of Intuit Inc. vs ServiceTitan, Inc.?
Intuit Inc.'s market capitalisation stands at $72.0B, while ServiceTitan, Inc.'s is $5.7B. Intuit Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to ServiceTitan, Inc..
Which is more financially efficient — Intuit Inc. or ServiceTitan, Inc.?
Intuit Inc. generates $1.18M / employee in revenue per employee, while ServiceTitan, Inc. generates $281k / employee. Intuit Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Intuit Inc. and ServiceTitan, Inc. make money?
Intuit Inc. and ServiceTitan, Inc. generate revenue in fundamentally different ways. Intuit Inc.: Intuit earns money from four product lines. ServiceTitan, Inc.: ServiceTitan sells vertical software to trade contractors and monetizes in two main ways.
Which company is valued higher relative to revenue — Intuit Inc. or ServiceTitan, Inc.?
On a price-to-sales (P/S) basis, Intuit Inc. trades at 3.4x P/S and ServiceTitan, Inc. at 5.9x P/S. ServiceTitan, Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Intuit Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Intuit Inc. bigger than ServiceTitan, Inc.?
By last reported revenue, Intuit Inc. ($21.4B (FY2026)) is the larger company compared to ServiceTitan, Inc. ($961.0M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Intuit vs ServiceTitan overview